Shake Shack
shakeshack.com ↗In their words
“Shake Shack launches its first loyalty program as part of a technology push to drive repeat visits and deeper customer engagement.”
“Shake Shack uses Net Promoter Score as an outcome metric to measure customer experience.”
NPS disclosures (1)
Shake Shack uses Net Promoter Score as an outcome metric to measure customer experience.
Retention disclosures (1)
Shake Shack launches its first loyalty program as part of a technology push to drive repeat visits and deeper customer engagement.
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



