SEMrush Holdings, Inc.
semrush.com ↗In their words
“SEMrush reports dollar-based net revenue retention of 105% in Q2 2025 earnings.”
“Dollar-based net revenue retention rate of 104% and 106% as of December 31, 2025 and 2024, respectively. The decrease in our dollar-based net revenue retention was the result of softness in the lower end of the market.”
“Semrush reported enterprise customers demonstrating dollar-based net revenue retention consistently above 120% as AI products accelerate adoption in Q2.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (20)
SEMrush reports dollar-based net revenue retention of 105% in Q2 2025 earnings.
Net revenue retention: 104% (Dec 31, 2025) — “Dollar-based net revenue retention rate of 104% and 106% as of December 31, 2025 and 2024, respectively. The decrease in our dollar-based net revenue retention was the result of softness in the lower end of the market.”
Semrush reported enterprise customers demonstrating dollar-based net revenue retention consistently above 120% as AI products accelerate adoption in Q2.
Net revenue retention: 105% (Q2 2025) — “Dollar-based net revenue retention of 105%, as of June 30, 2025.”
Net revenue retention: 106% (FY2024) — “Dollar-based net revenue retention of 106% as of December 31, 2024.”
Net revenue retention (Business & Agency): 120% (Q3 2024) — “Business & Agency → 80% of ARR → NRR 120%”
Net revenue retention (Solopreneur & Freelancer): 80% (Q3 2024) — “Solopreneur & Freelancer → 20% of ARR → NRR 80%”
Net revenue retention: 107% (FY2023) — “Dollar-based net revenue retention of 107% as of December 31, 2023, compared to 109% in the previous quarter”
Net revenue retention: 109% (Q3 2023) — “Our dollar-based net revenue retention rate as of September 30, 2023 and December 31, 2022 was approximately 109% and 118%, respectively.”
Net revenue retention: 112% (Q2 2023) — “Our dollar-based net revenue retention rate as of June 30, 2023 and December 31, 2022 was approximately 112% and 118%, respectively.”
Net revenue retention: 116% (Q1 2023) — “Dollar based net revenue retention of 116% as of March 31, 2023, compared to 118% in the previous quarter”
Net revenue retention: 118% (Q4 2022) — “Dollar based net revenue retention of 118% as of December 31, 2022, down from 122% in the previous quarter”
Net revenue retention: 122% (Q3 2022) — “Our dollar-based net revenue retention rate as of September 30, 2022 and December 31, 2021 was approximately 122% and 126%, respectively.”
Net revenue retention: 125% (Q2 2022) — “Dollar-based net revenue retention of 125% as of June 30, 2022, compared to 127% in the previous quarter”
Net revenue retention: 127% (Q1 2022) — “Dollar-based net revenue retention of 127% as of March 31, 2022, up from 126% in the previous quarter”
Net revenue retention: 126% (Q4 2021) — “Dollar based net revenue retention of 126% as of December 31, 2021, up from 124% in the previous quarter”
Net revenue retention: 124% (Q3 2021) — “Dollar based net revenue retention of 124% as of September 30, up from 121% in the previous quarter”
Net revenue retention: 121% (Q2 2021) — “Dollar based net revenue retention of 121%, up 500 basis points sequentially”
Net revenue retention: 116% (Q1 2021) — “Dollar based net revenue retention of 116%”
Net revenue retention: 114% (FY2020) — “dollar-based net revenue retention rate of 120% and 114% during the years ended December 31, 2019 and 2020, respectively”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



