Sea Limited
sea.com ↗In their words
“Our kind of the subscription retention rate has grown from 40% to 70%, let's say for Indonesia over the past few quarters”
“Retention rate (Shopee VIP members vs non-members (Indonesia)): 20% (Q2 2025) — “VIP members have also shown a roughly 20% higher retention rate compared to nonmembers”
“As a result of our user-focused efforts, buyer Net Promoter Score on Shopee improved by 10% over the course of the second quarter. For sellers, we continue to improve support by upgrading our services and tools to provide a more seamless onboarding…”
NPS disclosures (1)
As a result of our user-focused efforts, buyer Net Promoter Score on Shopee improved by 10% over the course of the second quarter. For sellers, we continue to improve support by upgrading our services and tools to provide a more seamless onboarding…
Retention disclosures (4)
Retention rate (Shopee VIP program (Indonesia)): 70% (Q4 2025) — “our kind of the subscription retention rate has grown from 40% to 70%, let's say for Indonesia over the past few quarters”
Retention rate (Shopee VIP members vs non-members (Indonesia)): 20% (Q2 2025) — “VIP members have also shown a roughly 20% higher retention rate compared to nonmembers”
NYSE-listed Sea plans to increase customer retention on e-commerce platform Shopee through increased investment.
Retention rate (Shopee overall): 70% (FY2019) — “Shopee's 3-year order retention from January 2017 to December 2019 was close to 70%”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.