Salesforce
salesforce.com ↗In their words
“Net revenue retention (Grupo Global (Brazilian media) with AgentForce): 122% (Q4 2024 - Q1 2026) — “AgentForce basically boosted global retention rate by 22% driving revenue upgrades, cross selling”
“Dollar attrition continues to remain below 10%. In fact, our attrition rate continued to improve modestly in the first quarter”
“Salesforce achieved 126% net revenue retention rate alongside 35% revenue growth and $9 billion remaining performance obligations.”
NPS disclosures (7)
Salesforce's Gemma AI agent lifted Net Promoter Score by 10 percent while handling 60% of routine support during peak periods.
Salesforce has doubled its employee Net Promoter Score over seven quarters.
Salesforce introduces a new Customer Effort Score feature in Service Cloud as part of generative AI enhancements.
Salesforce Einstein AI agents deliver 90+ percent Customer Effort Score performance compared to human agents.
Salesforce launched a Feedback Management platform to track Net Promoter and customer satisfaction scores across the customer lifecycle.
G2 Crowd report ranks Salesforce CRM with Net Promoter Score of 41 and 84% likely to recommend.
Salesforce shares the cloud with CloudCherry, enabling agents to view customer Net Promoter Score and feedback history.
Retention disclosures (26)
Salesforce achieved 126% net revenue retention rate alongside 35% revenue growth and $9 billion remaining performance obligations.
Salesforce delivered record Q2 FY2027 results with focus on customer retention strategy, though no specific retention metric is disclosed.
Salesforce's AI transformation is expected to support customer retention and wallet expansion.
Salesforce reports strong customer retention following initial deployment in Southeast Asia partner program.
Salesforce unveils telecom-focused Agentforce AI agents designed to automate operations and reduce churn while improving customer retention.
Salesforce Data Cloud and Agentforce positioned to support customer retention with real-time data infrastructure.
Salesforce Agentforce + AI is boosting subscriber retention; Grupo Globo achieved 22% retention improvement through AI-driven upselling.
Net revenue retention (Grupo Global (Brazilian media) with AgentForce): 122% (Q4 2024 - Q1 2026) — “AgentForce basically boosted global retention rate by 22% driving revenue upgrades, cross selling”
Salesforce reports that 83% of sales teams using AI sales enablement tools saw increased revenue growth and improved customer retention.
Salesforce demonstrates strong customer retention rates of 92% with solid net margins in the mid-20% range.
Salesforce AI Agents improved client retention and operational efficiency in financial services.
Salesforce-led AI solution consolidates communication channels to improve customer retention through complete customer history visibility.
Salesforce's State of Connected Consumer report finds connected experiences lead to increased customer retention.
Salesforce study examines customer experience and its impact on customer retention period.
Salesforce report on The State of the Connected Customer indicates 92% of respondents value customer retention efforts.
Salesforce is driving customer retention and acquisition through customer success as a core company value and market strategy.
Salesforce customer retention has improved and is now better than 90%, according to Deutsche Bank analyst.
Salesforce's impressive customer retention typically exceeds 90%, making it harder for competitors to catch up.
Salesforce's CRM platform has led to strong customer retention, typically greater than 90%.
Salesforce is prioritizing products focused on customer retention to navigate market challenges.
Salesforce's expansion into adjacent markets is expected to increase customer retention.
Salesforce highlighted customer retention and upselling through service bots at Connections 2019 event.
Churn: 10% (Q1 2020) — “dollar attrition continues to remain below 10%. In fact, our attrition rate continued to improve modestly in the first quarter”
Salesforce CRM primarily focuses on helping companies with customer retention and related business outcomes.
Salesforce Service Cloud with Einstein aims to improve customer retention through advanced insights and faster case resolution.
Net revenue retention (MuleSoft): 119% (Q4 CY2017) — “~119% dollar-based net retention rate”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.