Rocket Companies
rocketcompanies.com ↗In their words
“Our net client retention rate in the third quarter was 97%, which is multiples higher than the industry average.”
“Net client retention remained over 90% in the fourth quarter, well above the industry average.”
“Net client retention remained over 90% in the third quarter, well above the industry average.”
Disclosed NPS over time
Every Net Promoter Score Rocket Companies has published, by date.
NPS disclosures (11)
Our mortgage origination net promoter score was 70 for full year 2025, placing us among companies recognized for best-in-class service. Our mortgage origination business is organized around distinct marketing channels, which are reported within our…
Our net promoter score was 76 for full year 2024, placing us among companies recognized for best-in-class service. Our mortgage origination business includes our Direct to Consumer segment and our Partner Network segment.
Our net promoter score was 74 for full year 2023, placing us among companies recognized for best-in-class service. Our mortgage origination business includes our Direct-To-Consumer (DTC) segment and our Partner Network segment.
Over the past several quarters, we've seen a consistent upward trend in our Net Promoter Score for both clients and real estate agents. In fact, in the first quarter of this year, our purchase NPS reached an all-time high of 75 for retail clients and 53…
• Rocket Mortgage purchase net promoter scores (NPS) reached all-time highs of 75 for retail clients and 53 for real estate agents in the first quarter, meaning clients and agents recommend Rocket highly as a lender.
Our net promoter score was 73 for full year 2022, placing us among companies recognized for best-in-class service. Our mortgage origination business includes our Direct-To-Consumer (DTC) segment and our Partner Network segment.
…Rocket Mortgage Net Promoter Scores improved by over 10% from both purchase clients and real estate agents from Q4'21 to Q2'22, driven by our focus on delivering a superior client experience through our platform.
• In 2021, Rocket Mortgage earned a net promoter score (NPS) of 73, which is a measure of client satisfaction and compares to the mortgage origination industry average NPS of 16, according to J.D.
Our superior client experience is evidenced by our net promoter score (NPS) score of 74, a measure of consumer satisfaction, as compared to the average NPS of 16 for the mortgage origination industry according to J.D.
Our superior client experience is evidenced by our net promoter score (NPS) score of 74, a measure of consumer satisfaction, as compared to the average NPS of 16 for the mortgage origination industry according to J.D.
Our superior client experience is evidenced by our net promoter score (NPS) score of 74, a measure of consumer satisfaction, as compared to the average NPS of 16 for the mortgage origination industry according to J.D.
Retention disclosures (34)
Retention rate: 97% (12 months ended December 31, 2025) — “Rocket Mortgage net client retention rate was 97% for the 12 months ended December 31, 2025.”
Retention rate: 98% (TTM September 2025) — “Net client retention rate (trailing twelve months) (3) 98%”
Retention rate: 97% (TTM March 2025) — “Net client retention rate (trailing twelve months) (3) 97%”
Retention rate (servicing portfolio): 97% (Q4 2024) — “the net client retention rate of our servicing portfolio was 97% on an annual basis.”
Net revenue retention (Rocket Mortgage): 97% (12 months ended December 31, 2024) — “Rocket Mortgage net client retention rate was 97% for the 12 months ended December 31, 2024”
Retention rate: 97% (TTM ended Q2 2024) — “Net client retention rate (trailing twelve months) 97%”
Retention rate: 96% (TTM ended Q1 2024) — “Net client retention rate (trailing twelve months) 96%”
Retention rate (servicing portfolio): 97% (2023) — “the net client retention rate of our servicing portfolio was 97% on an annual basis”
Net revenue retention (Rocket Mortgage): 97% (12 months ended December 31, 2023) — “Rocket Mortgage net client retention rate was 97% for the 12 months ended December 31, 2023”
Retention rate: 97% (Q3 2023) — “Our net client retention rate in the third quarter was 97%, which is multiples higher than the industry average.”
Retention rate: 97% (TTM Q2 2023) — “Net client retention rate (trailing twelve months) 97 %”
Net revenue retention (Rocket Mortgage): 97% (12M ended June 30, 2023) — “Rocket Mortgage net client retention rate was 97% over the 12 months ended June 30, 2023.”
Retention rate: 96% (TTM Q1 2023) — “Net client retention rate (trailing twelve months) 96 %”
Net revenue retention (Rocket Mortgage): 96% (12M ended March 31, 2023) — “Rocket Mortgage net client retention rate was 96% over the 12 months ended March 31, 2023.”
Retention rate (mortgage servicing portfolio): 95% (FY2022) — “On December 31 2022, the net client retention rate of our servicing portfolio was 95% on an annual basis.”
Net revenue retention (Rocket Mortgage): 95% (12M ended December 31, 2022) — “Rocket Mortgage net client retention rate was 95% over the 12 months ended December 31, 2022.”
Retention rate: 90% (Q4 2022) — “Net client retention remained over 90% in the fourth quarter, well above the industry average.”
Retention rate: 90% (Q3 2022) — “Net client retention remained over 90% in the third quarter, well above the industry average.”
Retention rate: 93% (TTM Q2 2022) — “Net client retention rate (trailing twelve months) 93 %”
Net revenue retention (Rocket Mortgage): 93% (12 months ended June 30, 2022) — “Rocket Mortgage net client retention rate was 93% over the 12 months ended June 30, 2022.”
Net revenue retention (Rocket Mortgage): 92% (12 months ended March 31, 2022) — “Rocket Mortgage net client retention rate was 92% over the 12 months ended March 31, 2022.”
Retention rate: 92% (TTM Q1 2022) — “Net client retention rate (trailing twelve months) 92 %”
Retention rate: 91% (FY2021) — “net client retention rate of over 91% of our total servicing clients on an annual basis”
Net revenue retention (Rocket Mortgage): 91% (12 months ended December 31, 2021) — “Rocket Mortgage net client retention rate was 91% over the 12 months ended December 31, 2021.”
Rocket Mortgage retained 91% of customers in the last trailing 12 months, 3.25 times the average industry client retention.
Net revenue retention (Rocket Mortgage): 91% (12 months ended September 30, 2021) — “Our Rocket Mortgage net client retention rate was 91% over the 12 months ended September 30, 2021”
Retention rate: 90% (trailing twelve months ended Q2 2021) — “Net client retention rate (trailing twelve months) 90 %”
Net revenue retention (Rocket Mortgage): 90% (12 months ended June 30, 2021) — “Our Rocket Mortgage net client retention rate was 90% over the 12 months ended June 30, 2021.”
Retention rate: 91% (FY2020) — “net client retention rate of over 90% of our total servicing clients on an annual basis”
Net revenue retention: 91% (12 months ended December 31, 2020) — “Our net client retention rate was 91% over the 12 months ended December 31, 2020.”
Retention rate: 90% (Q4 2020) — “the importance here with the retention rate that's, I think nearly 90% industry tops then these points for us.”
Retention rate: 92% (twelve months ended September 30, 2020) — “Our net client retention rate was 92% and client refinance recapture rate was 82% over the twelve months ended September 30, 2020.”
Retention rate: 90% (Q3 2020) — “our net client retention rate has consistently and about 90% over the past few years”
Rocket Mortgage ranked No. 1 for client satisfaction by J.D. Power, with 80% of surveyed clients indicating they will definitely consider the company for their next home purchase.
Lighthouse companies in Banking
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.