NPS Intelligence (beta)

Disclosed NPS & retention by vertical

73
Latest disclosed NPS
5 Aug 2021
13
NPS entries
6 with a number
2017–21
Years covered
13 entries in all

In their words

“From March to May, the net promoter score we earned from our lending customers had increased from 58 to 73, giving us the confidence to bring new sales people on board in July.”
— Glenn Kelman, CEO, Redfin · Earnings call, Q2 2021 · 5 Aug 2021
“In a November 2017 survey of nearly 2,000 Americans who worked with an agent over the past year to buy or sell a home, Redfin’s Net Promoter Score was 52% higher than traditional agents, and Net Promoter Score is a measure of customer satisfaction.”
— Glenn Kelman, CEO, Redfin · Earnings call, Q4 2017 · 22 Feb 2018
“• Earned a Net Promoter Score, a measure of customer satisfaction, that is 52% higher than competing brokerages’, as measured in a Redfin-commissioned November 2017 survey of people who bought or sold a home in the previous 12 months.”
— Redfin · SEC 8-K filing · filed 22 Feb 2018

Disclosed NPS over time

Every Net Promoter Score Redfin has published, by date.

4050607080902017201820192021505050508173

NPS disclosures (13)

Search the database →

5 Aug 2021
NPS73

From March to May, the net promoter score we earned from our lending customers had increased from 58 to 73, giving us the confidence to bring new sales people on board in July.

— Glenn Kelman, CEO, Redfin · Earnings call, Q2 2021 · 5 Aug 2021
Earnings call, Q2 2021 ↗
12 Feb 2020
NPSProgram

• Earned a Net Promoter Score, a measure of customer satisfaction, that is 18% higher than competing brokerages’, as measured in a Redfin-commissioned November 2019 survey of people who bought or sold a home in the previous 12 months.

— Redfin · SEC 8-K filing · filed 12 Feb 2020
SEC 8-K filing ↗
25 Apr 2019
NPS81

…35 % $ 505,000,000 52.5 % Net loss, excluding properties segment $ 16,195,133 0% $ 11,195,133 20 % $ 6,195,133 30 % Full year total Net Promoter Score, or NPS 78 % 0% 81 % 10 % 84 % 15 % Cost per brokerage transaction * 0% * 10 % * 15 % 0% 100 % 150 %…

— Redfin · SEC proxy statement · filed 25 Apr 2019
SEC proxy statement ↗
14 Feb 2019
NPSProgram

• Earned a Net Promoter Score, a measure of customer satisfaction, that is 49% higher than competing brokerages’, as measured in a Redfin-commissioned November 2018 survey of people who bought or sold a home in the previous 12 months.

— Redfin · SEC 8-K filing · filed 14 Feb 2019
SEC 8-K filing ↗
9 Aug 2018
NPSProgram

• Earned a Net Promoter Score ("NPS"), a measure of customer satisfaction, that was 50% higher than competing brokerages’, as measured in a Redfin-commissioned May 2018 survey of people who bought or sold a home in the previous 12 months.

— Redfin · SEC 8-K filing · filed 9 Aug 2018
SEC 8-K filing ↗
20 Apr 2018
NPSProgram

These metrics included (i) number of visits to our website and mobile application, (ii) adjusted revenue, (iii) adjusted net income, (iv) customer satisfaction as measured by our net promoter score, and (v) our costs per brokerage transaction.

— Redfin · SEC proxy statement · filed 20 Apr 2018
SEC proxy statement ↗
1 Mar 2018
NPSProgram

Redfin's Net Promoter Score came in 52% higher than that of its competitors.

— reported by foxbusiness.com · 1 Mar 2018
foxbusiness.com ↗
22 Feb 2018
NPSProgram

In a November 2017 survey of nearly 2,000 Americans who worked with an agent over the past year to buy or sell a home, Redfin’s Net Promoter Score was 52% higher than traditional agents, and Net Promoter Score is a measure of customer satisfaction.

— Glenn Kelman, CEO, Redfin · Earnings call, Q4 2017 · 22 Feb 2018
Earnings call, Q4 2017 ↗
22 Feb 2018
NPS52

• Earned a Net Promoter Score, a measure of customer satisfaction, that is 52% higher than competing brokerages’, as measured in a Redfin-commissioned November 2017 survey of people who bought or sold a home in the previous 12 months.

— Redfin · SEC 8-K filing · filed 22 Feb 2018
SEC 8-K filing ↗
22 Feb 2018
NPS50

Our Value Proposition Customers Get Better Service Our Net Promoter Score is 50, compared to the industry average of 33, as measured by a study we commissioned in November 2017.

— Redfin · SEC 10-K annual report · filed 22 Feb 2018
SEC 10-K annual report ↗
26 Jul 2017
NPS50

Our Value Proposition Customers Get Better Service Our Net Promoter Score is 50, compared to the industry average of 38, as measured by a study we commissioned in May 2017.

— Redfin · SEC S-1 IPO prospectus · filed 26 Jul 2017
SEC S-1 IPO prospectus ↗
17 Jul 2017
NPS50

Our Value Proposition Customers Get Better Service Our Net Promoter Score is 50, compared to the industry average of 38, as measured by a study we commissioned in May 2017.

— Redfin · SEC S-1 IPO prospectus · filed 17 Jul 2017
SEC S-1 IPO prospectus ↗
30 Jun 2017
NPS50

Our Net Promoter Score, a measure of a customer's willingness to recommend a company's products or services to others, is 50

— Redfin · SEC filing · filed 30 Jun 2017
SEC filing ↗

Retention disclosures (0)

Open in the retention database →

No retention figures yet.

Lighthouse companies in Real estate & homebuilding

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.