Real Brokerage Inc
In their words
“Our revenue churn, which remains a key indicator of our ability to retain our most productive agents, held firm at what we believe represents a best-in-class 2% in the quarter”
“Moving forward, we're starting to get used to that level of the 2% to 3% revenue churn per quarter”
“Our revenue churn, which we define as the revenue generated by churn agents over the prior 2 quarters improved to 3.8% from 4.3% in Q1 2023.”
NPS disclosures (1)
Real's fourth quarter NPS was 68, with agents expressing satisfaction with the business model, culture, technology, support and leadership.
Retention disclosures (45)
Churn (Revenue): 1.9% (2Q26) — “Revenue Churn Rate (%) 6... 1.9”
Churn (Agents): 6.1% (2Q26) — “Agent Churn Rate (%) 5... 6.1”
Churn (Revenue): 1.6% (Q1 2026) — “Revenue Churn Rate (%) 6 1.6... calculated as commission revenue generated by churned agents”
Churn (Agents): 7.5% (Q1 2026) — “Agent Churn Rate (%) 5 7.5... Represents the rate at which agents left our platform”
Churn (revenue): 2.4% (2025) — “Revenue Churn Rate (%) 2.4 ... calculated as the percentage of revenue lost from agents who churned during the period, calculated as commission revenue generated by churned agents during the last six months divided by total Company commissions revenue for the last six months”
Churn (agents): 8% (2025) — “Agent Churn Rate (%) 8.0 ... Represents the rate at which agents left our platform during the period, calculated as the number of churned agents during the period divided by the total agent base at the beginning of the period”
Churn (revenue): 1.9% (2025) — “Revenue Churn Rate (%) 1.9 ... calculated as the percentage of revenue lost from agents who churned during the period”
Churn (agents): 7.9% (2025) — “Agent Churn Rate (%) 7.9 ... Represents the rate at which agents left our platform during the period, calculated as the number of churned agents during the period divided by the total agent base at the beginning of the period”
Churn (revenue): 1.6% (Q4 2025) — “Revenue Churn Rate (%) 1.6”
Churn (agents): 5.2% (Q4 2025) — “Agent Churn Rate (%) 5.2”
Churn (revenue): 1.4% (Q3 2025) — “Revenue Churn Rate (%) 6 ...1.4”
Churn (agents): 4.9% (Q3 2025) — “Agent Churn Rate (%) 5 ...4.9; churn metrics declined to multi year lows”
Churn (agents (revenue churn)): 2% (Q2 2025) — “our revenue churn, which remains a key indicator of our ability to retain our most productive agents, held firm at what we believe represents a best-in-class 2% in the quarter”
Churn (agents): 9.4% (most recent quarter) — “Agent Churn Rate (%) 6.5 10.8 6.2 7.9 7.5 7.3 6.8 8.7 9.4”
Churn (revenue): 2.5% (most recent quarter) — “Revenue Churn Rate (%) 4.3 3.8 4.5 4.9 1.9 1.6 2.0 1.8 2.5”
Churn (agents): 8.7% (most recent quarter) — “Agent Churn Rate (%) 8.3 6.5 10.8 6.2 7.9 7.5 7.3 6.8 8.7”
Churn (Revenue): 2% (Q4 2024) — “Revenue Churn Rate (%) 2.0”
Churn (Agent): 7.3% (Q4 2024) — “Agent Churn Rate (%) 7.3”
Churn (revenue): 1.6% (most recent period shown) — “Revenue Churn Rate (%) 1.6”
Churn (agents): 7.5% (most recent period shown) — “Agent Churn Rate (%) 7.5”
Churn (revenue): 1.9% (most recent period shown) — “Revenue Churn Rate (%) 1.9”
Churn (agents): 7.9% (most recent period shown) — “Agent Churn Rate (%) 7.9”
Churn (revenue): 1.8% (most recent quarter) — “Revenue Churn Rate (%) 4.3 3.8 4.5 4.9 1.9 1.6 2.0 1.8”
Churn (agents): 6.8% (most recent quarter) — “Agent Churn Rate (%) 8.3 6.5 10.8 6.2 7.9 7.5 7.3 6.8”
Churn (agents (revenue churn)): 2.5% (Q3 2024) — “moving forward, we're starting to get used to that level of the 2% to 3% revenue churn per quarter”
Churn (Revenue): 2% (Q3 2024) — “Revenue Churn Rate (%) 2.0”
Churn (Agent): 7.3% (Q3 2024) — “Agent Churn Rate (%) 7.3”
Churn (Revenue): 1.6% (Q2 2024) — “Revenue Churn Rate (%) 1.6”
Churn (Agent): 7.5% (Q2 2024) — “Agent Churn Rate (%) 7.5”
Churn (revenue): 1.9% — “Revenue Churn Rate (%) 1.9”
Churn (agents): 7.9% — “Agent Churn Rate (%) 7.9”
Churn (Revenue): 4.9% (Q1 2024) — “Revenue Churn Rate (%) 4.9”
Churn (Agent): 6.2% (Q1 2024) — “Agent Churn Rate (%) 6.2”
Churn (revenue): 4.9% — “Revenue Churn Rate (%) 4.9”
Churn (agents): 6.2% — “Agent Churn Rate (%) 6.2”
Churn (Revenue): 4.5% (Q3 2023) — “Revenue Churn Rate (%) 1.6 2.1 2.5 2.4 4.3 3.8 4.5”
Churn (Agents): 10.8% (Q3 2023) — “Agent Churn Rate (%) 7.9 7.2 7.3 4.4 8.3 6.5 10.8”
Churn (agents (revenue churn)): 3.8% (Q2 2023) — “Our revenue churn, which we define as the revenue generated by churn agents over the prior 2 quarters improved to 3.8% from 4.3% in Q1 2023.”
Churn (agents): 6.5% (Q2 2023) — “Agent churn was 6.5% for the quarter, an improvement from 8.3% during the prior consecutive quarter and 7.2% in Q2 2022.”
Churn (agents (revenue churn)): 4.3% (Q1 2023) — “Our revenue churn, which we define as the dollar amount generated by churned agents over the prior two quarters, rose to 4.3% compared to 2.4% in Q4.”
Churn (agents): 8.3% (Q1 2023) — “Our agent churn increased to 8.3% from 4.4% in Q4.”
Churn (agents (revenue churn)): 2.4% (Q4 2022) — “Our revenue churn, which we define as the dollar and amount generated by churned agents over the prior two quarters declined to 2.4% in Q4 from 2.5% in the prior quarter.”
Churn (agents): 4.4% (Q4 2022) — “Our agent churn fell to 4.4% from 7.3% in Q3.”
Churn (agents (revenue churn)): 2.5% (Q3 2022) — “Our revenue churn, which we define as the revenue generated over the prior two quarters that is lost as a result of agents leaving the platform, during the quarter held relatively steady quarter-over-quarter, coming in at 2.5%.”
Churn (agents): 7.3% (Q3 2022) — “Agent churn during the quarter remained essentially unchanged at 7.3%.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.