Q2 Holdings, Inc.
In their words
“Our revenue churn for 2025 was 5.2%, compared to 4.4% in 2024, reflecting an increase in overall M&A activity year over year.”
“Our revenue churn for 2019 was consistent with prior years at 5.1%”
“I think you're going to see the churn number, where it was last year by 5% and I think about half of that's going to be M&A...I think you're going to see us in the 5% range on churn this year”
NPS disclosures (2)
Our NPS score is as high as they've been in a long time. And so cross-selling products to these customers, it was the game plan before the macroeconomic conditions, and so you're seeing us really run that play nicely.
I think with the -- as far as a logos perspective, from a retention perspective, what we did last year, renewing 1/3 of our customers plus our NPS scores are as high as they’ve been in a while.
Retention disclosures (27)
Churn: 5.2% (FY2025) — “Annual revenue churn of 5.2%, 4.4% and 6.1% for years ended December … and 2023”
Net revenue retention (subscription): 115% (FY2025) — “Subscription net revenue retention rate was 115%, 114% and 112% for the years ended December … and 2023, respectively.”
Net revenue retention: 113% (FY2025) — “Our net revenue retention rate was 113%, 109% and 108% for the years ended December … and 2023, respectively.”
Churn: 5.2% (FY2025) — “Our revenue churn for 2025 was 5.2%, compared to 4.4% in 2024, reflecting an increase in overall M&A activity year over year.”
Churn (revenue): 4.4% (FY2024) — “We had annual revenue churn of 4.4%, 6.1% and 6.3% for the years ended December … and 2022”
Churn: 4.4% (FY 2024) — “We had annual revenue churn of 4.4%, 6.1% and 6.3% for the years ended December … and 2022, respectively.”
Net revenue retention (subscription): 114% (FY2024) — “our subscription net revenue retention rate was 114%, 112% and 115% for the years ended December … and 2022, respectively”
Net revenue retention: 109% (FY2024) — “Our net revenue retention rate was 109%, 108% and 110% for the years ended December … and 2022, respectively”
Churn: 4.4% (FY2024) — “Our revenue churn for 2024 was 4.4%, improving from 6.1% in 2023.”
Churn: 6.1% (FY2023) — “We had annual revenue churn of 6.1%, 6.3% and 5.4% for the years ended December … and 2021, respectively.”
Net revenue retention: 108% (FY2023) — “Our net revenue retention rate was 108%, 110% and 119% for the years ended December … and 2021”
Churn: 6.1% (FY2023) — “Our revenue churn for 2023 was 6.1%, improving from 6.3% in 2022.”
Net revenue retention: 110% (FY2022) — “Our net revenue retention rate was 110%, 119% and 122% for the years ended December … and 2020, respectively”
Churn: 6.3% (FY2022) — “We had annual revenue churn of 6.3%, 5.4% and 5.9% for the years ended December … and 2020, respectively”
Net revenue retention: 119% (trailing twelve-month) — “Our trailing twelve-month net revenue retention rate was 119%, down slightly from 122% in the prior year”
Churn: 5.4% (annual) — “Our annual revenue churn was 5.4%, down from 5.9% in the prior year”
Net revenue retention: 119% (FY2018-2021) — “A 119% average net revenue retention rate since 2018.”
Net revenue retention: 120% (FY2019) — “Our trailing 12-month revenue retention rate for 2019 was 120%, up from 114% in 2018.”
Churn: 5.1% (FY2019) — “Our revenue churn for 2019 was consistent with prior years at 5.1%”
Net revenue retention: 114% (FY2018) — “Our trailing 12-month revenue retention rate for 2018 was the 114% down from 122% in 2017”
Churn: 5% (FY2018) — “Our revenue churn for the full year 2018 was 5%, essentially flat with the 4.9% in 2017”
Churn: 5% (FY2018) — “I think you're going to see the churn number, where it was last year by 5% and I think about half of that's going to be M&A...I think you're going to see us in the 5% range on churn this year”
Net revenue retention: 122% (FY2017) — “Our trailing 12-month revenue retention rate for 2017 was 122%, consistent with prior years”
Churn: 4.9% (FY2017) — “Our revenue churn for the full year 2017 was 4.9%, down slightly from 5.1% in 2016”
Churn: 5% (FY2017) — “I anticipate our revenue churn to remain at 5% or less in 2017, reflecting the strength of our business and our client relationships”
Net revenue retention: 122% (FY2016) — “Our trailing 12 month revenue retention rate for 2016 was 122% consistent with prior years”
Churn: 5.1% (FY2016) — “Our revenue churn for the full year 2016 was 5.1%, up from 3.5% in 2015”
Lighthouse companies in Technology
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.