NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Technology  /  Pure Storage

Pure Storage

TechnologyData Storage SoftwareP
purestorage.com ↗
90
Latest disclosed NPS
27 Aug 2026
103
NPS entries
48 with a number
117%
NRR
25 Mar 2026
95%
Retention
1 Mar 2017

In their words

“We achieved an industry high NPS of 84 for calendar 2025. While much of the industry remains with scores in the 30s, we have maintained a score above 80 for more than a decade, while increasing our customer base to over 14,500.”
— Charles Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q4 2026 · 25 Feb 2026
“Subscription services net dollar retention or NDR at the end of the year was 117%”
— A - Kevan Krysler, Chief Financial Officer, Pure Storage · Earnings call, Q4 2025 · 26 Feb 2025
“Subscription services net dollar retention, or MDR at the end of the year was 120%”
— Kevan Krysler, Chief Financial Officer, Pure Storage · Earnings call, Q4 2024 · 28 Feb 2024

Disclosed NPS over time

Every Net Promoter Score Pure Storage has published, by date.

70809010020162017201820192020202120222023202420252026

NPS disclosures (103)

Search the database →

24 Sep 2026
NPSProgram

Everpure uses Net Promoter Score as part of go-to-market organization evaluation on shareholder call.

— reported by seekingalpha.com · 24 Sep 2026
seekingalpha.com ↗
8 Sep 2026
NPSProgram

Everpure maintains one of the highest Net Promoter Scores for over a decade.

— reported by stocktitan.net · 8 Sep 2026
stocktitan.net ↗
2 Sep 2026
NPSProgram

Everpure has maintained one of the highest Net Promoter Scores for over a decade.

— reported by hpcwire.com · 2 Sep 2026
hpcwire.com ↗
27 Aug 2026
NPS90

Everpure maintains a 10-year average Net Promoter Score of 90.

— reported by blocksandfiles.com · 27 Aug 2026
blocksandfiles.com ↗
26 Aug 2026
NPSProgram

With one of the highest Net Promoter Scores for over a decade, Everpure is the choice of the world’s most innovative organizations. For more information, visit www.everpuredata.com .

— Pure Storage · SEC 8-K filing · filed 26 Aug 2026
SEC 8-K filing ↗
26 Aug 2026
NPSProgram

Everpure reported maintaining one of the highest Net Promoter Scores for over a decade in its Q2 FY2027 results.

— reported by fidelity.com · 26 Aug 2026
fidelity.com ↗
11 Aug 2026
NPSProgram

Everpure highlights one of the highest Net Promoter Scores over more than a decade as it lands new design win.

— reported by prnewswire.com · 11 Aug 2026
prnewswire.com ↗
5 Aug 2026
NPSProgram

Everpure claims to maintain one of the highest Net Promoter Scores for over a decade.

— reported by streetinsider.com · 5 Aug 2026
streetinsider.com ↗
17 Jun 2026
NPS84

Everpure reports a net promoter score of 84 and annual recurring revenue of $2.04 billion.

— reported by letsdatascience.com · 17 Jun 2026
letsdatascience.com ↗
17 Jun 2026
NPSProgram

Everpure reports one of the highest Net Promoter Scores for over a decade.

— reported by tradingview.com · 17 Jun 2026
tradingview.com ↗
28 May 2026
NPSProgram

Everpure has maintained one of the highest Net Promoter Scores for over a decade.

— reported by stocktitan.net · 28 May 2026
stocktitan.net ↗
27 May 2026
NPSProgram

With one of the highest Net Promoter Scores for over a decade, Everpure is the choice of the world’s most innovative organizations. For more information, visit www.Everpuredata.com .

— Pure Storage · SEC 8-K filing · filed 27 May 2026
SEC 8-K filing ↗
13 May 2026
NPSProgram

Everpure has a Net Promoter Score above 80, more than double the technology sector average.

— reported by mi-3.com.au · 13 May 2026
mi-3.com.au ↗
6 May 2026
NPSProgram

Everpure claims one of the highest Net Promoter Scores for over a decade.

— reported by finviz.com · 6 May 2026
finviz.com ↗
2 May 2026
NPS84

Everpure reports Net Promoter Score of 84 in Q4 fiscal 2026, serving more than 14,500 customers including ~64% of Fortune 500.

— reported by stocktitan.net · 2 May 2026
stocktitan.net ↗
1 May 2026
NPS84

REVENUE GROWTH (in billions) 16% year-over-year growth RPO GROWTH (in billions) 40% year-over-year growth ✔ We increased our customer NPS to 84, among the highest in the industry, and added over 1,000 new customers. ✔ We grew subscription annual…

— Pure Storage · SEC proxy statement · filed 1 May 2026
SEC proxy statement ↗
25 Mar 2026
NPS84

Today, we are in approximately 64% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 84 as of December 31, 2025.

— Pure Storage · SEC 10-K annual report · filed 25 Mar 2026
SEC 10-K annual report ↗
28 Feb 2026
NPSProgram

Pure Storage maintains an industry-leading Net Promoter Score, consistently ranking in the top 1% of B2B companies.

— reported by markets.financialcontent.com · 28 Feb 2026
markets.financialcontent.com ↗
25 Feb 2026
NPS84

We achieved an industry high NPS of 84 for calendar 2025. While much of the industry remains with scores in the 30s, we have maintained a score above 80 for more than a decade, while increasing our customer base to over 14,500.

— Charles Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q4 2026 · 25 Feb 2026
Earnings call, Q4 2026 ↗
25 Feb 2026
NPS84

…Earned an audited Net Promoter Score of 84 —one of the highest in industry. • Named a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms, positioned highest in execution and furthest in vision.

— Pure Storage · SEC 8-K filing · filed 25 Feb 2026
SEC 8-K filing ↗
25 Feb 2026
NPSProgram

Everpure has been consistently recognized for 12 years for having the highest Net Promoter Scores in its category.

— reported by cdotrends.com · 25 Feb 2026
cdotrends.com ↗
18 Nov 2025
NPSProgram

Pandora increased Net Promoter Score by 10 points by automating frequently asked questions and using AI recommendations on its webshop.

— reported by techzine.eu · 18 Nov 2025
techzine.eu ↗
5 Nov 2025
NPSProgram

It's easy to fall in love with Pure Storage, which is why we’ve received one of the highest Net Promoter Scores in the industry across the years.

— Pure Storage · SEC 8-K filing · filed 5 Nov 2025
SEC 8-K filing ↗
28 Aug 2025
NPS81

Pure Storage reports Net Promoter Score of 81, reflecting its customer-centric approach and STaaS model effectiveness.

— reported by ainvest.com · 28 Aug 2025
ainvest.com ↗
2 May 2025
NPS81

…Fortune 500 Companies $1.7 Billion Q4 FY25 Subscription Annual Recurring Revenue (ARR) 1,000 New Customers in FY25 81 Net promoter Score Among the highest in the industry Data is foundational to our customers’ digital transformation, and we are…

— Pure Storage · SEC proxy statement · filed 2 May 2025
SEC proxy statement ↗
27 Mar 2025
NPS81

Today, we are in approximately 62% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 81 as of December 31, 2024.

— Pure Storage · SEC 10-K annual report · filed 27 Mar 2025
SEC 10-K annual report ↗
26 Feb 2025
NPS81

…Platforms and the fourth consecutive year in the Gartner® Magic Quadrant™ for File and Object Storage Platforms . ◦ Achieved a world-class Net Promoter Score (NPS) of 81, representing nine consecutive years of achieving an 80+ NPS while growing from…

— Pure Storage · SEC 8-K filing · filed 26 Feb 2025
SEC 8-K filing ↗
3 Dec 2024
NPSProgram

It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com .

— Pure Storage · SEC 8-K filing · filed 3 Dec 2024
SEC 8-K filing ↗
19 Nov 2024
NPS82

Pure Storage boasts an industry-leading Net Promoter Score of 82.

— reported by cdotrends.com · 19 Nov 2024
cdotrends.com ↗
28 Aug 2024
NPSProgram

It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com .

— Pure Storage · SEC 8-K filing · filed 28 Aug 2024
SEC 8-K filing ↗
26 Jun 2024
NPSProgram

Pure Storage reports the highest net promoter score in the industry.

— reported by itbrief.co.nz · 26 Jun 2024
itbrief.co.nz ↗
6 Jun 2024
NPSProgram

Pure Storage is described as maintaining the highest Net Promoter Score in the industry, supporting its customer-first approach.

— reported by itbrief.com.au · 6 Jun 2024
itbrief.com.au ↗
29 May 2024
NPSProgram

Pure is proud to be a customer-first organization, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com .

— Pure Storage · SEC 8-K filing · filed 29 May 2024
SEC 8-K filing ↗
3 May 2024
NPS82

Today, we are in approximately 60% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 82 as of December 31, 2023.

— Pure Storage · SEC annual report · filed 3 May 2024
SEC annual report ↗
1 Apr 2024
NPS82

Today, we are in approximately 60% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 82 as of December 31, 2023.

— Pure Storage · SEC 10-K annual report · filed 1 Apr 2024
SEC 10-K annual report ↗
29 Nov 2023
NPSProgram

And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com.

— Pure Storage · SEC 8-K filing · filed 29 Nov 2023
SEC 8-K filing ↗
30 Aug 2023
NPSProgram

And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com .

— Pure Storage · SEC 8-K filing · filed 30 Aug 2023
SEC 8-K filing ↗
10 Aug 2023
NPSProgram

Pure Storage claims the highest NPS in its industry, with customers among the happiest globally.

— reported by investorsobserver.com · 10 Aug 2023
investorsobserver.com ↗
31 May 2023
NPSProgram

And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com .

— Pure Storage · SEC 8-K filing · filed 31 May 2023
SEC 8-K filing ↗
5 May 2023
NPS81

SUSTAINED, HIGH REVENUE GROWTH ACCELERATED SUBSCRIPTION SERVICES REVENUE GROWTH (in billions) (in millions) ✔ We maintained a high customer NPS at 81.4, the highest in the industry, and added over 1,000 new customers. ✔ We grew subscription ARR to $1.1…

— Pure Storage · SEC proxy statement · filed 5 May 2023
SEC proxy statement ↗
3 Apr 2023
NPS81

Today, we are in approximately 58% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 81.4 as of December 31, 2022.

— Pure Storage · SEC 10-K annual report · filed 3 Apr 2023
SEC 10-K annual report ↗
1 Mar 2023
NPSProgram

We achieved solid growth as we continue to take share driven by our best-in-class portfolio of products and services, our innovative Evergreen business model and leading customer centricity proven by our industry-leading Net Promoter Score.

— Charlie Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q4 2023 · 1 Mar 2023
Earnings call, Q4 2023 ↗
1 Mar 2023
NPSProgram

We achieved solid growth as we continue to take share driven by our best-in-class portfolio of products and services, our innovative Evergreen business model and leading customer centricity proven by our industry-leading Net Promoter Score.

— Charlie Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q4 2023 · 1 Mar 2023
Earnings call, Q4 2023 ↗
30 Nov 2022
NPSProgram

When I repeat to our team that our Net Promoter Score, the most important number in the Company, that's, it's the experience of our customers that allow us really broad expansion capabilities in an account once we penetrate.

— Charlie Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q3 2023 · 30 Nov 2022
Earnings call, Q3 2023 ↗
30 Nov 2022
NPSProgram

When I repeat to our team that our Net Promoter Score, the most important number in the Company, that's, it's the experience of our customers that allow us really broad expansion capabilities in an account once we penetrate.

— Charlie Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q3 2023 · 30 Nov 2022
Earnings call, Q3 2023 ↗
8 Sep 2022
NPS85

Pure Storage has achieved an NPS of 85.2, reflecting its commitment to seamless customer experience.

— reported by idgconnect.com · 8 Sep 2022
idgconnect.com ↗
5 May 2022
NPS85

• Industry and Customer Recognition: We set a high bar with an 85.2 third-party certified Net Promoter Score (NPS). We were named a leader in the Gartner Magic Quadrants for both Primary Storage and Distributed File Systems & Object Storage, marking our…

— Pure Storage · SEC proxy statement · filed 5 May 2022
SEC proxy statement ↗
7 Apr 2022
NPS85

Today, we are in over 50% of Fortune 500 companies, and the loyalty or our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 85.2 in 2021.

— Pure Storage · SEC 10-K annual report · filed 7 Apr 2022
SEC 10-K annual report ↗
2 Mar 2022
NPS85

Customers have rewarded us with market share gains and recognized us with the highest third-party certified Net Promoter Score in almost all industries of 85.2% for the calendar year 2021.

— Charlie Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q4 2022 · 2 Mar 2022
Earnings call, Q4 2022 ↗
2 Mar 2022
NPS85

• Industry and Customer Recognition: Pure set a high-bar with an 85.2 third-party certified Net Promoter Score (NPS). Pure was named a leader in the Gartner Magic Quadrants for both Primary Storage and Distributed File Systems & Object Storage , marking…

— Pure Storage · SEC 8-K filing · filed 2 Mar 2022
SEC 8-K filing ↗
23 Nov 2021
NPS84

• Net Promoter Score (NPS) of 83.5: For six years running, Pure continues to maintain a market-leading NPS, taking the top 1% spot across Medallia benchmarked B2B scores.

— Pure Storage · SEC 8-K filing · filed 23 Nov 2021
SEC 8-K filing ↗
27 May 2021
NPSProgram

So I think, you know, the values of the company itself that we represent high NPS, high reliability, the fact that we don't stray to a direct model when the going gets tough.

— Charlie Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q1 2022 · 27 May 2021
Earnings call, Q1 2022 ↗
27 May 2021
NPSProgram

So I think, you know, the values of the company itself that we represent high NPS, high reliability, the fact that we don't stray to a direct model when the going gets tough.

— Charlie Giancarlo, Chief Executive Officer, Pure Storage · Earnings call, Q1 2022 · 27 May 2021
Earnings call, Q1 2022 ↗
5 May 2021
NPS84

…REVENUE GROWTH IN COVID-19 YEAR HIGH SUBSCRIPTION SERVICES GROWTH (in billions) (in millions) ü We improved our Net Promoter Score ( NPS ) to 83.5. ü We added over 1,000 new customers during the fiscal year. ü We successfully acquired and…

— Pure Storage · SEC proxy statement · filed 5 May 2021
SEC proxy statement ↗
10 Mar 2021
NPSProgram

Pure Storage reports recent NPS claimed to be the highest among infrastructure companies, per executive commentary.

— reported by itbusiness.ca · 10 Mar 2021
itbusiness.ca ↗
24 Feb 2021
NPS84

And we also improved our already leading excellence in customer experience as measured through our net promoter score. For calendar 2020, Pure’s third-party certified NPS was 83.5%, our sixth year in a leadership position and the highest score among…

— Charlie Giancarlo, CEO, Pure Storage · Earnings call, Q4 2021 · 24 Feb 2021
Earnings call, Q4 2021 ↗
24 Feb 2021
NPS84

And we also improved our already leading excellence in customer experience as measured through our net promoter score. For calendar 2020, Pure’s third-party certified NPS was 83.5%, our sixth year in a leadership position and the highest score among…

— Charlie Giancarlo, CEO, Pure Storage · Earnings call, Q4 2021 · 24 Feb 2021
Earnings call, Q4 2021 ↗
22 Jan 2021
NPSProgram

Pure Storage was recognized as a Gartner Magic Quadrant Leader and Medallia Net Promoter leader.

— reported by prnewswire.com · 22 Jan 2021
prnewswire.com ↗
14 Jul 2020
NPSProgram

Pure Storage consistently tops customer satisfaction ratings with a net promoter score in the top 1 percent of enterprise B2B companies.

— reported by prnewswire.com · 14 Jul 2020
prnewswire.com ↗
13 Jul 2020
NPS86

Pure Storage is noted as an underappreciated growth story with a high Net Promoter Score of 86, confirming strong customer satisfaction.

— reported by seekingalpha.com · 13 Jul 2020
seekingalpha.com ↗
27 Feb 2020
NPSProgram

And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 27 Feb 2020
SEC 8-K filing ↗
21 Nov 2019
NPSProgram

And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 21 Nov 2019
SEC 8-K filing ↗
21 Aug 2019
NPSProgram

And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 21 Aug 2019
SEC 8-K filing ↗
8 Jun 2019
NPS86

Pure Storage has a net promoter score of 86 and employs amazingly talented people, according to Tim Riitters.

— reported by bizjournals.com · 8 Jun 2019
bizjournals.com ↗
21 May 2019
NPSProgram

And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 21 May 2019
SEC 8-K filing ↗
8 May 2019
NPS87

With our leading software and business model, we continued to deliver industry-leading customer delight, as evidenced by our Net Promoter Score of 86.6.

— Pure Storage · SEC proxy statement · filed 8 May 2019
SEC proxy statement ↗
28 Feb 2019
NPS87

That 86.6 Net Promoter Score is legitimate. So now they can actually have that same experience in the public cloud and manage across it.

— David Hatfield, President, Pure Storage · Earnings call, Q4 2019 · 28 Feb 2019
Earnings call, Q4 2019 ↗
28 Feb 2019
NPS87

That 86.6 Net Promoter Score is legitimate. So now they can actually have that same experience in the public cloud and manage across it.

— David Hatfield, President, Pure Storage · Earnings call, Q4 2019 · 28 Feb 2019
Earnings call, Q4 2019 ↗
28 Feb 2019
NPSProgram

And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 28 Feb 2019
SEC 8-K filing ↗
15 Feb 2019
NPS87

Pure Storage achieved an industry-leading Net Promoter Score of 86.6, recognized by Gartner for solid state arrays.

— reported by intelligentcio.com · 15 Feb 2019
intelligentcio.com ↗
31 Jan 2019
NPS87

Pure Storage announced its certified NPS of 86.6, marking the fourth consecutive year of increase and positioning it as industry-leading.

— reported by prnewswire.com · 31 Jan 2019
prnewswire.com ↗
19 Nov 2018
NPS87

We're thankful to work with leading customers like these and for the industry leading net promoter score of 86.6 that they have given us. And now we're very excited to expand our relationship to help them with their data protection and hybrid cloud…

— David Hatfield, President, Pure Storage · Earnings call, Q3 2019 · 19 Nov 2018
Earnings call, Q3 2019 ↗
19 Nov 2018
NPS87

We're thankful to work with leading customers like these and for the industry leading net promoter score of 86.6 that they have given us. And now we're very excited to expand our relationship to help them with their data protection and hybrid cloud…

— David Hatfield, President, Pure Storage · Earnings call, Q3 2019 · 19 Nov 2018
Earnings call, Q3 2019 ↗
19 Nov 2018
NPSProgram

And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 19 Nov 2018
SEC 8-K filing ↗
18 Oct 2018
NPS87

Pure Storage established a B2B standard with a certified NPS of 86.6.

— reported by prnewswire.com · 18 Oct 2018
prnewswire.com ↗
21 Aug 2018
NPSProgram

I would say that our confidence stems not so much from any one quarter's performance, but much more from the NPS scores that you identified that is love of our customers.

— Charlie Giancarlo, CEO, Pure Storage · Earnings call, Q2 2019 · 21 Aug 2018
Earnings call, Q2 2019 ↗
21 Aug 2018
NPSProgram

And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 21 Aug 2018
SEC 8-K filing ↗
21 May 2018
NPSProgram

And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 21 May 2018
SEC 8-K filing ↗
1 Mar 2018
NPSProgram

With Satmetrix-certified NPS performance in the top 1% of B2B companies, Pure has an ever-expanding range of customers who are some of the happiest in the world.

— Pure Storage · SEC 8-K filing · filed 1 Mar 2018
SEC 8-K filing ↗
28 Nov 2017
NPS84

In addition to happy customers, we’ve seen validation through our audited Net Promoter Score of 83.7 which places us in the top 1% of enterprise technology and 2x to 3x higher than our competitors.

— David Hatfield, President, Pure Storage · Earnings call, Q3 2018 · 28 Nov 2017
Earnings call, Q3 2018 ↗
28 Nov 2017
NPS84

With Pure's industry leading Satmetrix-certified NPS score of 83.7, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.

— Pure Storage · SEC 8-K filing · filed 28 Nov 2017
SEC 8-K filing ↗
24 Aug 2017
NPS84

With Pure's industry leading Satmetrix-certified NPS score of 83.7, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.

— Pure Storage · SEC 8-K filing · filed 24 Aug 2017
SEC 8-K filing ↗
19 Jul 2017
NPS84

Pure Storage earned 83.5 points in Satmetrix Certified Net Promoter Score, leading the all-flash storage market.

— reported by koreatimes.co.kr · 19 Jul 2017
koreatimes.co.kr ↗
24 May 2017
NPS84

With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.

— Pure Storage · SEC 8-K filing · filed 24 May 2017
SEC 8-K filing ↗
1 Mar 2017
NPS84

With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.

— Pure Storage · SEC 8-K filing · filed 1 Mar 2017
SEC 8-K filing ↗
1 Dec 2016
NPS84

We continue to drive loyalty among our customers demonstrated by a strong customer retention rate in mid-90% and our industry-leading NPS score of 83.5.

— Timothy Riitters, Chief Financial Officer, Pure Storage · Earnings call, Q3 2017 · 1 Dec 2016
Earnings call, Q3 2017 ↗
30 Nov 2016
NPS84

Proof of Pure’s differentiation can be found in the latest Gartner Magic Quadrant , our industry leading customer satisfaction ( audited Net Promoter score of 83.5 ), and in our recent announcement that FlashArray//M achieved 99.9999% availability (less…

— Pure Storage · SEC 8-K filing · filed 30 Nov 2016
SEC 8-K filing ↗
3 Nov 2016
NPS84

Pure Storage achieved industry-best Satmetrix Certified Net Promoter Score of 83.5, demonstrating strong customer-first approach despite massive growth.

— reported by itweb.co.za · 3 Nov 2016
itweb.co.za ↗
6 Oct 2016
NPS84

Pure Storage achieved industry-best Satmetrix Certified Net Promoter Score of 83.5 despite year of massive growth.

— reported by prnewswire.com · 6 Oct 2016
prnewswire.com ↗
25 Aug 2016
NPSProgram

And you could see that evidence in our growth, in the Gartner Magic Quadrant, and our audited customer satisfaction scores around Net Promoter.

— Scott Dietzen, Chief Executive Officer, Pure Storage · Earnings call, Q2 2017 · 25 Aug 2016
Earnings call, Q2 2017 ↗
25 Aug 2016
NPSProgram

And you could see that evidence in our growth, in the Gartner Magic Quadrant, and our audited customer satisfaction scores around Net Promoter.

— Scott Dietzen, CEO, Pure Storage · Earnings call, Q2 2017 · 25 Aug 2016
Earnings call, Q2 2017 ↗
25 Aug 2016
NPS83

With Pure's industry leading Satmetrix-certified NPS score of 83, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.

— Pure Storage · SEC 8-K filing · filed 25 Aug 2016
SEC 8-K filing ↗
25 May 2016
NPS79

We've cited these already, but it's our audited Net Promoter Score of 79, it's the repeat cohorts of $12 for every initial dollar over the next 18 months in the top tier, it's product margins and it's reflected in that growth.

— Scott Dietzen, Chief Executive Officer, Pure Storage · Earnings call, Q1 2017 · 25 May 2016
Earnings call, Q1 2017 ↗
25 May 2016
NPS79

With Pure's industry leading Satmetrix-certified NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web,…

— Pure Storage · SEC 8-K filing · filed 25 May 2016
SEC 8-K filing ↗
25 Mar 2016
NPS80

We have a Net Promoter score of approximately 80, based on customer satisfaction surveys. Pure1 consists of three integrated modules: · Pure1 Manage is an integrated suite of on-array and cloud-based management tools that perform multi-array monitoring…

— Pure Storage · SEC 10-K annual report · filed 25 Mar 2016
SEC 10-K annual report ↗
2 Mar 2016
NPS79

Our Satmetrix certified net promoter score of 79 leads the industry and makes Pure one of the world’s highly regarded brands. For comparison, the Apple iPhone is at a 63 on the same scale.

— Scott Dietzen, Chief Executive Officer, Pure Storage · Earnings call, Q4 2016 · 2 Mar 2016
Earnings call, Q4 2016 ↗
2 Mar 2016
NPS79

With Pure's certified industry leading NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education,…

— Pure Storage · SEC 8-K filing · filed 2 Mar 2016
SEC 8-K filing ↗
16 Jan 2016
NPS79

Pure Storage received Net Promoter Score of 79 in Satmetrix audit covering October 2014 to October 2015.

— reported by benzinga.com · 16 Jan 2016
benzinga.com ↗
3 Dec 2015
NPS79

2 With Pure's industry leading NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education, energy,…

— Pure Storage · SEC 8-K filing · filed 3 Dec 2015
SEC 8-K filing ↗
1 Oct 2015
NPS80

We have a Net Promoter score of approximately 80, based on customer satisfaction surveys we conducted through August 2015. Pure1 consists of three integrated modules: •

— Pure Storage · SEC S-1 IPO prospectus · filed 1 Oct 2015
SEC S-1 IPO prospectus ↗
24 Sep 2015
NPS80

We have a Net Promoter score of approximately 80, based on customer satisfaction surveys we conducted through August 2015. Pure1 consists of three integrated modules: •

— Pure Storage · SEC S-1 IPO prospectus · filed 24 Sep 2015
SEC S-1 IPO prospectus ↗
9 Sep 2015
NPS80

We have a Net Promoter score of approximately 80, based on customer satisfaction surveys we conducted through August 2015. Pure1 consists of three integrated modules: •

— Pure Storage · SEC S-1 IPO prospectus · filed 9 Sep 2015
SEC S-1 IPO prospectus ↗
12 Aug 2015
NPSProgram

This has yielded industry-leading Net Promoter scores, based on the results of customer satisfaction surveys we conducted. Since launching FlashArray in May 2012, our customer base has grown to over 1,100 customers.

— Pure Storage · SEC S-1 IPO prospectus · filed 12 Aug 2015
SEC S-1 IPO prospectus ↗

Retention disclosures (8)

Open in the retention database →

25 Mar 2026
NRR117%

Net revenue retention (Subscription): 117% (FY2025) — “Our Subscription NDR, which approximates the year-over-year percentage growth in ARR from the same cohort of existing customers across comparable fiscal periods, was 117% and 113% for the fiscal years ended 2025 and 2026.”

— Pure Storage · SEC 10-K annual report · filed 25 Mar 2026
SEC 10-K annual report ↗
26 Feb 2025
NRR117%

Net revenue retention (subscription services): 117% (FY2025) — “subscription services net dollar retention or NDR at the end of the year was 117%”

— A - Kevan Krysler, Chief Financial Officer, Pure Storage · Earnings call, Q4 2025 · 26 Feb 2025
Earnings call, Q4 2025 ↗
28 Feb 2024
NRR120%

Net revenue retention (subscription services): 120% (FY2024) — “subscription services net dollar retention, or MDR at the end of the year was 120%”

— Kevan Krysler, Chief Financial Officer, Pure Storage · Earnings call, Q4 2024 · 28 Feb 2024
Earnings call, Q4 2024 ↗
1 Mar 2023
NRR120%

Net revenue retention (subscription): 120% (Q4 2023) — “our subscription net dollar retention or NDR at the end of the year exceeded 120% compared to our long-term target of 15%”

— Kevan Krysler, Chief Financial Officer, Pure Storage · Earnings call, Q4 2023 · 1 Mar 2023
Earnings call, Q4 2023 ↗
2 Mar 2022
NRR120%

Net revenue retention (subscription): 120% (FY2022) — “subscription net dollar retention or NDR at the end of the year exceeded 120% compared to our long-term target of 115%”

— Kevan Krysler, Chief Financial Officer, Pure Storage · Earnings call, Q4 2022 · 2 Mar 2022
Earnings call, Q4 2022 ↗
1 Mar 2017
Retention95%

Retention rate: 95% (Q4 2017) — “strong customer retention rate in the mid-90% range”

— Tim Riitters, Chief Financial Officer, Pure Storage · Earnings call, Q4 2017 · 1 Mar 2017
Earnings call, Q4 2017 ↗
1 Dec 2016
Retention95%

Retention rate: 95% (Q3 2017) — “strong customer retention rate in mid-90%”

— Timothy Riitters, Chief Financial Officer, Pure Storage · Earnings call, Q3 2017 · 1 Dec 2016
Earnings call, Q3 2017 ↗
25 Aug 2016
Retention90%

Retention rate: 90% (Q2 2017) — “strong customer retention rate in mid-90s - 90%”

— Timothy Riitters, CFO, Pure Storage · Earnings call, Q2 2017 · 25 Aug 2016
Earnings call, Q2 2017 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.