Pure Storage
purestorage.com ↗In their words
“We achieved an industry high NPS of 84 for calendar 2025. While much of the industry remains with scores in the 30s, we have maintained a score above 80 for more than a decade, while increasing our customer base to over 14,500.”
“Subscription services net dollar retention or NDR at the end of the year was 117%”
“Subscription services net dollar retention, or MDR at the end of the year was 120%”
Disclosed NPS over time
Every Net Promoter Score Pure Storage has published, by date.
NPS disclosures (103)
Everpure uses Net Promoter Score as part of go-to-market organization evaluation on shareholder call.
Everpure maintains one of the highest Net Promoter Scores for over a decade.
Everpure has maintained one of the highest Net Promoter Scores for over a decade.
Everpure maintains a 10-year average Net Promoter Score of 90.
With one of the highest Net Promoter Scores for over a decade, Everpure is the choice of the world’s most innovative organizations. For more information, visit www.everpuredata.com .
Everpure reported maintaining one of the highest Net Promoter Scores for over a decade in its Q2 FY2027 results.
Everpure highlights one of the highest Net Promoter Scores over more than a decade as it lands new design win.
Everpure claims to maintain one of the highest Net Promoter Scores for over a decade.
Everpure reports a net promoter score of 84 and annual recurring revenue of $2.04 billion.
Everpure reports one of the highest Net Promoter Scores for over a decade.
Everpure has maintained one of the highest Net Promoter Scores for over a decade.
With one of the highest Net Promoter Scores for over a decade, Everpure is the choice of the world’s most innovative organizations. For more information, visit www.Everpuredata.com .
Everpure has a Net Promoter Score above 80, more than double the technology sector average.
Everpure claims one of the highest Net Promoter Scores for over a decade.
Everpure reports Net Promoter Score of 84 in Q4 fiscal 2026, serving more than 14,500 customers including ~64% of Fortune 500.
REVENUE GROWTH (in billions) 16% year-over-year growth RPO GROWTH (in billions) 40% year-over-year growth ✔ We increased our customer NPS to 84, among the highest in the industry, and added over 1,000 new customers. ✔ We grew subscription annual…
Today, we are in approximately 64% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 84 as of December 31, 2025.
Pure Storage maintains an industry-leading Net Promoter Score, consistently ranking in the top 1% of B2B companies.
We achieved an industry high NPS of 84 for calendar 2025. While much of the industry remains with scores in the 30s, we have maintained a score above 80 for more than a decade, while increasing our customer base to over 14,500.
…Earned an audited Net Promoter Score of 84 —one of the highest in industry. • Named a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms, positioned highest in execution and furthest in vision.
Everpure has been consistently recognized for 12 years for having the highest Net Promoter Scores in its category.
Pandora increased Net Promoter Score by 10 points by automating frequently asked questions and using AI recommendations on its webshop.
It's easy to fall in love with Pure Storage, which is why we’ve received one of the highest Net Promoter Scores in the industry across the years.
Pure Storage reports Net Promoter Score of 81, reflecting its customer-centric approach and STaaS model effectiveness.
…Fortune 500 Companies $1.7 Billion Q4 FY25 Subscription Annual Recurring Revenue (ARR) 1,000 New Customers in FY25 81 Net promoter Score Among the highest in the industry Data is foundational to our customers’ digital transformation, and we are…
Today, we are in approximately 62% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 81 as of December 31, 2024.
…Platforms and the fourth consecutive year in the Gartner® Magic Quadrant™ for File and Object Storage Platforms . ◦ Achieved a world-class Net Promoter Score (NPS) of 81, representing nine consecutive years of achieving an 80+ NPS while growing from…
It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com .
Pure Storage boasts an industry-leading Net Promoter Score of 82.
It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com .
Pure Storage reports the highest net promoter score in the industry.
Pure Storage is described as maintaining the highest Net Promoter Score in the industry, supporting its customer-first approach.
Pure is proud to be a customer-first organization, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com .
Today, we are in approximately 60% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 82 as of December 31, 2023.
Today, we are in approximately 60% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 82 as of December 31, 2023.
And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com.
And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com .
Pure Storage claims the highest NPS in its industry, with customers among the happiest globally.
And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com .
SUSTAINED, HIGH REVENUE GROWTH ACCELERATED SUBSCRIPTION SERVICES REVENUE GROWTH (in billions) (in millions) ✔ We maintained a high customer NPS at 81.4, the highest in the industry, and added over 1,000 new customers. ✔ We grew subscription ARR to $1.1…
Today, we are in approximately 58% of Fortune 500 companies, and the loyalty of our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 81.4 as of December 31, 2022.
We achieved solid growth as we continue to take share driven by our best-in-class portfolio of products and services, our innovative Evergreen business model and leading customer centricity proven by our industry-leading Net Promoter Score.
We achieved solid growth as we continue to take share driven by our best-in-class portfolio of products and services, our innovative Evergreen business model and leading customer centricity proven by our industry-leading Net Promoter Score.
When I repeat to our team that our Net Promoter Score, the most important number in the Company, that's, it's the experience of our customers that allow us really broad expansion capabilities in an account once we penetrate.
When I repeat to our team that our Net Promoter Score, the most important number in the Company, that's, it's the experience of our customers that allow us really broad expansion capabilities in an account once we penetrate.
Pure Storage has achieved an NPS of 85.2, reflecting its commitment to seamless customer experience.
• Industry and Customer Recognition: We set a high bar with an 85.2 third-party certified Net Promoter Score (NPS). We were named a leader in the Gartner Magic Quadrants for both Primary Storage and Distributed File Systems & Object Storage, marking our…
Today, we are in over 50% of Fortune 500 companies, and the loyalty or our customers is reflected in our market-leading, certified customer Net Promoter Score (NPS) of 85.2 in 2021.
Customers have rewarded us with market share gains and recognized us with the highest third-party certified Net Promoter Score in almost all industries of 85.2% for the calendar year 2021.
• Industry and Customer Recognition: Pure set a high-bar with an 85.2 third-party certified Net Promoter Score (NPS). Pure was named a leader in the Gartner Magic Quadrants for both Primary Storage and Distributed File Systems & Object Storage , marking…
• Net Promoter Score (NPS) of 83.5: For six years running, Pure continues to maintain a market-leading NPS, taking the top 1% spot across Medallia benchmarked B2B scores.
So I think, you know, the values of the company itself that we represent high NPS, high reliability, the fact that we don't stray to a direct model when the going gets tough.
So I think, you know, the values of the company itself that we represent high NPS, high reliability, the fact that we don't stray to a direct model when the going gets tough.
…REVENUE GROWTH IN COVID-19 YEAR HIGH SUBSCRIPTION SERVICES GROWTH (in billions) (in millions) ü We improved our Net Promoter Score ( NPS ) to 83.5. ü We added over 1,000 new customers during the fiscal year. ü We successfully acquired and…
Pure Storage reports recent NPS claimed to be the highest among infrastructure companies, per executive commentary.
And we also improved our already leading excellence in customer experience as measured through our net promoter score. For calendar 2020, Pure’s third-party certified NPS was 83.5%, our sixth year in a leadership position and the highest score among…
And we also improved our already leading excellence in customer experience as measured through our net promoter score. For calendar 2020, Pure’s third-party certified NPS was 83.5%, our sixth year in a leadership position and the highest score among…
Pure Storage was recognized as a Gartner Magic Quadrant Leader and Medallia Net Promoter leader.
Pure Storage consistently tops customer satisfaction ratings with a net promoter score in the top 1 percent of enterprise B2B companies.
Pure Storage is noted as an underappreciated growth story with a high Net Promoter Score of 86, confirming strong customer satisfaction.
And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
Pure Storage has a net promoter score of 86 and employs amazingly talented people, according to Tim Riitters.
And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
With our leading software and business model, we continued to deliver industry-leading customer delight, as evidenced by our Net Promoter Score of 86.6.
That 86.6 Net Promoter Score is legitimate. So now they can actually have that same experience in the public cloud and manage across it.
That 86.6 Net Promoter Score is legitimate. So now they can actually have that same experience in the public cloud and manage across it.
And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
Pure Storage achieved an industry-leading Net Promoter Score of 86.6, recognized by Gartner for solid state arrays.
Pure Storage announced its certified NPS of 86.6, marking the fourth consecutive year of increase and positioning it as industry-leading.
We're thankful to work with leading customers like these and for the industry leading net promoter score of 86.6 that they have given us. And now we're very excited to expand our relationship to help them with their data protection and hybrid cloud…
We're thankful to work with leading customers like these and for the industry leading net promoter score of 86.6 that they have given us. And now we're very excited to expand our relationship to help them with their data protection and hybrid cloud…
And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
Pure Storage established a B2B standard with a certified NPS of 86.6.
I would say that our confidence stems not so much from any one quarter's performance, but much more from the NPS scores that you identified that is love of our customers.
And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.
With Satmetrix-certified NPS performance in the top 1% of B2B companies, Pure has an ever-expanding range of customers who are some of the happiest in the world.
In addition to happy customers, we’ve seen validation through our audited Net Promoter Score of 83.7 which places us in the top 1% of enterprise technology and 2x to 3x higher than our competitors.
With Pure's industry leading Satmetrix-certified NPS score of 83.7, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.
With Pure's industry leading Satmetrix-certified NPS score of 83.7, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.
Pure Storage earned 83.5 points in Satmetrix Certified Net Promoter Score, leading the all-flash storage market.
With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.
With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.
We continue to drive loyalty among our customers demonstrated by a strong customer retention rate in mid-90% and our industry-leading NPS score of 83.5.
Proof of Pure’s differentiation can be found in the latest Gartner Magic Quadrant , our industry leading customer satisfaction ( audited Net Promoter score of 83.5 ), and in our recent announcement that FlashArray//M achieved 99.9999% availability (less…
Pure Storage achieved industry-best Satmetrix Certified Net Promoter Score of 83.5, demonstrating strong customer-first approach despite massive growth.
Pure Storage achieved industry-best Satmetrix Certified Net Promoter Score of 83.5 despite year of massive growth.
And you could see that evidence in our growth, in the Gartner Magic Quadrant, and our audited customer satisfaction scores around Net Promoter.
And you could see that evidence in our growth, in the Gartner Magic Quadrant, and our audited customer satisfaction scores around Net Promoter.
With Pure's industry leading Satmetrix-certified NPS score of 83, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.
We've cited these already, but it's our audited Net Promoter Score of 79, it's the repeat cohorts of $12 for every initial dollar over the next 18 months in the top tier, it's product margins and it's reflected in that growth.
With Pure's industry leading Satmetrix-certified NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web,…
We have a Net Promoter score of approximately 80, based on customer satisfaction surveys. Pure1 consists of three integrated modules: · Pure1 Manage is an integrated suite of on-array and cloud-based management tools that perform multi-array monitoring…
Our Satmetrix certified net promoter score of 79 leads the industry and makes Pure one of the world’s highly regarded brands. For comparison, the Apple iPhone is at a 63 on the same scale.
With Pure's certified industry leading NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education,…
Pure Storage received Net Promoter Score of 79 in Satmetrix audit covering October 2014 to October 2015.
2 With Pure's industry leading NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education, energy,…
We have a Net Promoter score of approximately 80, based on customer satisfaction surveys we conducted through August 2015. Pure1 consists of three integrated modules: •
We have a Net Promoter score of approximately 80, based on customer satisfaction surveys we conducted through August 2015. Pure1 consists of three integrated modules: •
We have a Net Promoter score of approximately 80, based on customer satisfaction surveys we conducted through August 2015. Pure1 consists of three integrated modules: •
This has yielded industry-leading Net Promoter scores, based on the results of customer satisfaction surveys we conducted. Since launching FlashArray in May 2012, our customer base has grown to over 1,100 customers.
Retention disclosures (8)
Net revenue retention (Subscription): 117% (FY2025) — “Our Subscription NDR, which approximates the year-over-year percentage growth in ARR from the same cohort of existing customers across comparable fiscal periods, was 117% and 113% for the fiscal years ended 2025 and 2026.”
Net revenue retention (subscription services): 117% (FY2025) — “subscription services net dollar retention or NDR at the end of the year was 117%”
Net revenue retention (subscription services): 120% (FY2024) — “subscription services net dollar retention, or MDR at the end of the year was 120%”
Net revenue retention (subscription): 120% (Q4 2023) — “our subscription net dollar retention or NDR at the end of the year exceeded 120% compared to our long-term target of 15%”
Net revenue retention (subscription): 120% (FY2022) — “subscription net dollar retention or NDR at the end of the year exceeded 120% compared to our long-term target of 115%”
Retention rate: 95% (Q4 2017) — “strong customer retention rate in the mid-90% range”
Retention rate: 95% (Q3 2017) — “strong customer retention rate in mid-90%”
Retention rate: 90% (Q2 2017) — “strong customer retention rate in mid-90s - 90%”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



