PLDT Inc.
In their words
“Postpaid churn improving to 1.4%”
“Blended churn is industry-leading at 1.8%, with postpaid churn improving to 1.4%.”
“Churn remained very manageable at 1.82%.”
Disclosed NPS over time
Every Net Promoter Score PLDT Inc. has published, by date.
NPS disclosures (3)
We are pleased to see that our NPS score improved by 12 points in 2025. NPS measures how likely customers are to recommend PLDT.
Findings from a Net Promoter Score (NPS) survey conducted by a third-party firm showed that PLDT Enterprise has surpassed competition in terms of overall customer experience, growing to 37 points, bolstered by strengthened relationships with customers,…
In addition to the awards given by independent internet testing firms, our NPS (Net Promoter Score), a measure of customer satisfaction, saw improvement across all brands in Q4 2019 with Smart up from 50% in Q4 2018 to 60%;
Retention disclosures (277)
Churn (Postpaid): 1% (monthly) — “average monthly churn rate for Postpaid subscribers was 1.0% and 1.1% for the six months ended June 30, 2026 and 2025”
Churn (TNT): 2.9% (monthly) — “average monthly churn rates for TNT subscribers were 2.9% and 2.1% for the six months ended June 30, 2026 and 2025”
Churn (Smart Prepaid): 3% (monthly) — “average monthly churn rates for Smart Prepaid subscribers were 3.0% and 2.7% for the six months ended June 30, 2026 and 2025”
Churn (Postpaid): 1.5% (1H26) — “Postpaid churn rate improved to 1.5%, leading to a blended churn rate of 1.8%”
Churn (postpaid): 1.4% (Q2 2026) — “postpaid churn improving to 1.4%”
Churn (blended): 1.8% (Q2 2026) — “Blended churn is industry-leading at 1.8%, with postpaid churn improving to 1.4%.”
Churn (Postpaid): 1.1% (monthly) — “average monthly churn rate for Postpaid subscribers was 1.1% and 1.0% for the three months ended March 31, 2026 and 2025”
Churn (TNT): 2.5% (monthly) — “average monthly churn rates for TNT subscribers were 2.5% and 2.2% for the three months ended March 31, 2026 and 2025”
Churn (Smart Prepaid): 2.4% (monthly) — “average monthly churn rates for Smart Prepaid subscribers were 2.4% and 3.0% for the three months ended March 31, 2026 and 2025”
Churn (fiber): 1.82% (FY 2025) — “Churn remained very manageable at 1.82%.”
Churn (Postpaid): 1.2% (9M 2025) — “The average monthly churn rate for Postpaid subscribers was 1.2% and 1.1% for the nine months ended September 30, 2025 and 2024, respectively.”
Churn (TNT Prepaid): 2.2% (9M 2025) — “the average monthly churn rates for TNT subscribers were 2.2% and 1.8% for the nine months ended September 30, 2025 and 2024, respectively”
Churn (Smart Prepaid): 2.5% (9M 2025) — “The average monthly churn rates for Smart Prepaid subscribers were 2.5% and 1.8% for the nine months ended September 30, 2025 and 2024, respectively”
Churn (fiber): 1.9% (Q3 2025) — “Churn remained low at 1.9%, reflecting strong customer loyalty and consistent network quality.”
Churn (Postpaid mobile subscribers): 1.1% (6M ended June 30, 2025) — “The average monthly churn rate for Postpaid subscribers was 1.1% for the each of the six months ended June 30, 2025 and 2024”
Churn (TNT prepaid mobile subscribers): 2.1% (6M ended June 30, 2025) — “average monthly churn rates for TNT subscribers were 2.1% and 1.4% for the six months ended June 30, 2025 and 2024, respectively”
Churn (Smart Prepaid mobile subscribers): 2.7% (6M ended June 30, 2025) — “average monthly churn rates for Smart Prepaid subscribers were 2.7% and 1.4% for the six months ended June 30, 2025 and 2024, respectively”
Churn (Home (fiber)): 1.99% (Q1 2025) — “lowest churn rate at just 1.99%”
Churn (fiber): 2% (Q1 2025) — “Our churn rate of less than 2% remains among the lowest in the industry.”
Churn (Home): 1.7% (FY2024) — “PLDT Home also registered the industry's best churn rate of 1.7%”
Churn: 1.52% (Q2 2024) — “PLDT's renewed focus on quality of service has also delivered an industry-best churn rate of 1.52% in the second quarter of 2024”
Churn (Fiber): 1.82% (end-March 2024) — “An increased focus on quality of service continues to help reduce the fiber churn rate, which was at 1.82% as of end-March.”
Churn (Sun Postpaid): 3.7% (2022, monthly) — “average monthly churn rates for Sun Postpaid subscribers were 3.7% and 2.5% in 2022 and 2021”
Churn (Smart Postpaid): 1.6% (2022, monthly) — “average monthly churn rate for Smart Postpaid subscribers was 1.6% for each of the years ended December 31, 2022 and 2021”
Churn (Smart Prepaid): 4.6% (2022, monthly) — “average monthly churn rates for Smart Prepaid subscribers were 4.6% and 4.8% in 2022 and 2021”
Churn (Sun Postpaid): 2.5% (2021) — “average monthly churn rates for Sun Postpaid subscribers were 2.5% and 3.1% in 2021 and 2020”
Churn (Smart Postpaid): 1.6% (2021) — “average monthly churn rates for Smart Postpaid subscribers were 1.6% and 2.3% in 2021 and 2020”
Churn (TNT): 4.2% (2021) — “average monthly churn rates for TNT subscribers was 4.2% in each of 2021 and 2020”
Churn (Smart Prepaid): 4.8% (2021) — “average monthly churn rates for Smart Prepaid subscribers was 4.8% in each of 2021 and 2020”
Churn (PLDT Home): 1.5% (Q3 2021) — “Total churn across legacy and fiber decreased to 1.5% churn rate compared to 2.1% in the first half of 2020.”
Churn (fixed broadband): 2.1% (Q4 2020) — “Our churn in the fourth quarter last year was slightly above 2%”
Churn (fixed broadband): 1.5% (Q1 2021 (March-April)) — “what we've seen, at least for March and April is at the 1.5% level”
Churn (Sun Postpaid): 3.1% (monthly) — “average monthly churn rates for Sun Postpaid subscribers were 3.1% and 2.0% in 2020 and 2019, respectively”
Churn (TNT): 4.2% (monthly) — “average monthly churn rates for TNT subscribers were 4.2% and 4.0% in 2020 and 2019, respectively”
Churn (TNT Prepaid): 4.2% (FY2020) — “the average monthly churn rates for TNT subscribers were 4.2% and 4.0% in 2020 and 2019, respectively”
Churn (Smart Prepaid): 4.8% (FY2020) — “The average monthly churn rates for Smart Prepaid subscribers were 4.8% and 4.1% in 2020 and 2019, respectively”
Churn (Smart Postpaid): 2.3% (FY2020) — “The average monthly churn rates for Smart Postpaid subscribers were 2.3% and 2.1% in 2020 and 2019, respectively”
Churn (Sun Prepaid subscribers): 4.5% (2019) — “The average monthly churn rates for Sun Prepaid subscribers were 4.5% and 6.1% in 2019 and 2018, respectively”
Churn (TNT subscribers): 4% (2019) — “The average monthly churn rates for TNT subscribers were 4.0% and 5.8% in 2019 and 2018, respectively”
Churn (Smart Prepaid subscribers): 4.1% (2019) — “The average monthly churn rates for Smart Prepaid subscribers were 4.1% and 6.5% in 2019 and 2018, respectively”
Churn (Smart Postpaid subscribers): 2.1% (2019) — “The average monthly churn rates for Smart Postpaid subscribers were 2.1% and 2.0% in 2019 and 2018, respectively”
Churn (Sun Postpaid): 2% (2019) — “average monthly churn rates for Sun Postpaid subscribers were...2.0% and 3.5% in 2019 and 2018, respectively”
Churn (Smart Postpaid): 2.1% (2019) — “The average monthly churn rates for Smart Postpaid subscribers were 2.1% and 2.0% in 2019 and 2018, respectively”
Churn (Sun Prepaid): 4.5% (2019) — “The average monthly churn rates for Sun Prepaid subscribers were 4.5% and 6.1% in 2019 and 2018, respectively”
Churn (TNT Prepaid): 4% (2019) — “The average monthly churn rates for TNT subscribers were 4.0% and 5.8% in 2019 and 2018, respectively”
Churn (Smart Prepaid): 4.1% (2019) — “The average monthly churn rates for Smart Prepaid subscribers were 4.1% and 6.5% in 2019 and 2018, respectively”
Churn (TNT): 5.8% (2018, monthly) — “The average monthly churn rates for TNT subscribers were 5.8% and 6.8% in 2018 and 2017, respectively”
Churn (Sun Postpaid): 3.5% (2018 (monthly)) — “3.5% in each of 2018 and 2017, for Sun Postpaid subscribers”
Churn (Smart Postpaid): 2% (2018 (monthly)) — “average monthly churn rates for Smart Postpaid subscribers were 2.0% and 2.3% in 2018 and 2017”
Churn (Sun Prepaid): 6.1% (2018 (monthly)) — “average monthly churn rates for Sun Prepaid subscribers were 6.1% and 7.7% in 2018 and 2017”
Churn (TNT Prepaid): 5.8% (2018 (monthly)) — “average monthly churn rates for TNT subscribers were 5.8% and 6.8% in 2018 and 2017”
Churn (Smart Prepaid): 6.5% (2018 (monthly)) — “average monthly churn rates for Smart Prepaid subscribers were 6.5% and 6.7% in 2018 and 2017”
Churn (Sun Postpaid): 3.6% (H1 2018) — “3.6% for each of the six months ended June 30, 2018 and 2017 for Sun Postpaid subscribers”
Churn (Sun Prepaid): 5.8% (H1 2018) — “average monthly churn rate for Sun Prepaid subscribers were 5.8% and 9.0% for the six months ended June 30, 2018 and 2017, respectively”
Churn (Smart Prepaid): 7% (H1 2018) — “average monthly churn rate for Smart Prepaid subscribers was 7.0% for each of the six months ended June 30, 2018 and 2017”
Churn (Sun Postpaid): 3.9% (Q1 2018) — “3.9% and 3.3% for three months ended March 31, 2018 and 2017, respectively, for Sun Postpaid subscribers”
Churn (Smart Postpaid): 2% (Q1 2018) — “average monthly churn rate for Smart Postpaid subscribers were 2.0% and 2.4% for the three months ended March 31, 2018 and 2017, respectively”
Churn (Sun Prepaid): 6% (Q1 2018) — “average monthly churn rate for Sun Prepaid subscribers were 6.0% and 7.7% for the three months ended March 31, 2018 and 2017, respectively”
Churn (TNT): 6.2% (Q1 2018) — “average monthly churn rate for TNT subscribers were 6.2% and 5.7% for the three months ended March 31, 2018 and 2017, respectively”
Churn (Smart Prepaid): 6.8% (Q1 2018) — “average monthly churn rate for Smart Prepaid subscribers for the three months ended March 31, 2018 and 2017 were 6.8% and 5.3%, respectively”
Churn (TNT Prepaid): 6.8% (FY2017) — “the average monthly churn rate for TNT subscribers were 6.8% and 6.3% in 2017 and 2016, respectively”
Churn (Sun Postpaid): 3.5% (FY2017) — “3.5% and 6.4% in 2017 and 2016, respectively, for Sun Postpaid subscribers”
Churn (Smart Postpaid): 2.3% (FY2017) — “average monthly churn rate for Smart Postpaid subscribers were 2.3% and 4.8% in 2017 and 2016, respectively”
Churn (Sun Prepaid): 7.7% (FY2017) — “average monthly churn rate for Sun Prepaid subscribers were 7.7% and 8.8% in 2017 and 2016, respectively”
Churn (TNT): 6.8% (FY2017) — “average monthly churn rate for TNT subscribers were 6.8% and 6.3% in 2017 and 2016, respectively”
Churn (Smart Prepaid): 6.7% (FY2017) — “average monthly churn rate for Smart Prepaid subscribers in 2017 and 2016 were 6.7% and 7.6%, respectively”
Churn (Smart Postpaid): 2.4% (9M 2017, monthly) — “The average monthly churn rate for Smart Postpaid subscribers were 2.4% and 4.9% in the first nine months of 2017 and 2016, respectively”
Churn (Sun Prepaid): 8.1% (9M 2017, monthly) — “The average monthly churn rate for Sun Prepaid subscribers were 8.1% and 9.3% in the first nine months of 2017 and 2016, respectively”
Churn (TNT): 7.1% (9M 2017, monthly) — “the average monthly churn rate for TNT subscribers were 7.1% and 6.2% in the first nine months of 2017 and 2016, respectively”
Churn (Smart Prepaid): 6.8% (9M 2017, monthly) — “The average monthly churn rate for Smart Prepaid subscribers in the first nine months of 2017 and 2016 were 6.8% and 7.0%, respectively”
Churn (Sun Postpaid): 3.6% (H1 2017, monthly) — “3.6% and 5.1% in the first half of 2017 and 2016, respectively, for Sun Postpaid subscribers”
Churn (Smart Postpaid): 2.5% (H1 2017, monthly) — “The average monthly churn rate for Smart Postpaid subscribers were 2.5% and 4.7% in the first half of 2017 and 2016, respectively”
Churn (Sun Prepaid): 9% (H1 2017, monthly) — “The average monthly churn rate for Sun Prepaid subscribers were 9.0% and 9.6% in the first half of 2017 and 2016, respectively”
Churn (TNT Prepaid): 7.3% (H1 2017, monthly) — “the average monthly churn rate for TNT subscribers were 7.3% and 5.5% in the first half of 2017 and 2016, respectively”
Churn (Smart Prepaid): 7% (H1 2017, monthly) — “The average monthly churn rate for Smart Prepaid subscribers in the first half of 2017 and 2016 were 7.0% and 7.3%, respectively”
Churn (TNT): 5.7% (Q1 2017) — “TNT 5.7 5.4”
Churn (Smart): 5.1% (Q1 2017) — “Smart 5.1 7.1”
Churn (Sun prepaid): 8.8% (2016) — “Prepaid 8.8 11.3”
Churn (Sun postpaid): 6.4% (2016) — “Sun Postpaid 6.4 4.3”
Churn (Sun): 8.5% (2016) — “Sun 8.5 10.3”
Churn (TNT): 6.3% (2016) — “TNT 6.3 5.7”
Churn (Smart postpaid): 4.8% (2016) — “Smart Postpaid 4.8 3.3”
Churn (Sun Cellular): 8.5% (FY2016) — “Sun Cellular 8.5 10.3”
Churn (Smart prepaid): 7.6% (FY2016) — “Smart Prepaid 7.6 6.6”
Churn (Smart postpaid): 7.5% (FY2016) — “Smart Postpaid 4.8 3.3”
Churn (postpaid): 5.7% (9M 2016, monthly) — “Average monthly churn rates for the nine months ended September 30, 2016: Postpaid 5.7”
Churn (prepaid): 7% (9M 2016, monthly) — “Average monthly churn rates for the nine months ended September 30, 2016: Prepaid 7.0”
Churn (postpaid Smart): 3.8% (H1 2016, monthly) — “Average monthly churn rates for the six months ended June 30, 2016: Postpaid Smart 3.8”
Churn (prepaid Smart): 7.2% (H1 2016, monthly) — “Average monthly churn rates for the six months ended June 30, 2016: Prepaid Smart 7.2”
Churn (postpaid Smart): 3% (Q1 2016, monthly) — “Average monthly churn rates for the three months ended March 31, 2016: Postpaid Smart 3.0”
Churn (prepaid Smart): 7.1% (Q1 2016, monthly) — “Average monthly churn rates for the three months ended March 31, 2016: Prepaid Smart 7.1”
Churn (Postpaid Sun Cellular): 3.7% (FY2015) — “average monthly churn rates...Sun Cellular 3.7 [2015] vs 1.8 [2014]”
Churn (Postpaid Smart): 2.8% (FY2015) — “average monthly churn rates...Postpaid Smart 2.8 [2015] vs 2.7 [2014]”
Churn (Prepaid Sun Cellular): 11.4% (FY2015) — “average monthly churn rates...Sun Cellular 11.4 [2015] vs 9.7 [2014]”
Churn (Prepaid TNT): 5.7% (FY2015) — “average monthly churn rates...TNT 5.7 [2015] vs 5.8 [2014]”
Churn (Prepaid Smart): 6.5% (FY2015) — “average monthly churn rates...Prepaid Smart 6.5 [2015] vs 5.8 [2014]”
Churn (postpaid Smart): 2.8% (FY2015, monthly) — “Average monthly churn rates for the years ended December 31, 2015: Postpaid Smart 2.8”
Churn (prepaid Smart): 6.5% (FY2015, monthly) — “Average monthly churn rates for the years ended December 31, 2015: Prepaid Smart 6.5”
Churn (Philippine Long Distance (postpaid Sun Cellular)): 3.4% (9M2015) — “Sun Cellular 3.4 1.8”
Churn (Philippine Long Distance (postpaid Smart)): 2.7% (9M2015) — “Postpaid Smart 2.7 2.7”
Churn (Philippine Long Distance (Sun Cellular prepaid)): 10.1% (9M2015) — “Sun Cellular 10.1 9.7”
Churn (Philippine Long Distance (TNT prepaid)): 5.7% (9M2015) — “TNT 5.7 6.0”
Churn (Philippine Long Distance (prepaid Smart)): 6.3% (9M2015) — “Prepaid Smart 6.3 5.7”
Churn (Postpaid Sun Cellular): 1.9% (H1 2015) — “for Sun Cellular postpaid subscribers were 1.9% and 1.8% in the first half of 2015 and 2014, respectively”
Churn (Prepaid Sun Cellular): 9.8% (H1 2015) — “The average monthly churn rate for Sun Cellular prepaid subscribers were 9.8% and 9.6% in the first half of 2015 and 2014, respectively”
Churn (Prepaid Talk 'N Text): 5.7% (H1 2015) — “average monthly churn rate for Talk 'N Text subscribers were 5.7% and 6.1% in the first half of 2015 and 2014, respectively”
Churn (Prepaid Smart): 6% (H1 2015) — “For Smart Prepaid subscribers, the average monthly churn rate in the first half of 2015 and 2014 were 6.0% and 5.6%, respectively”
Churn (Postpaid Smart): 2.6% (Q1 2015) — “The average monthly churn rate for Smart Postpaid subscribers in the first three months of 2015 and 2014 were 2.6% and 2.5%, respectively”
Churn (Prepaid Sun Cellular): 10.2% (Q1 2015) — “The average monthly churn rate for Sun Cellular prepaid subscribers were 10.2% and 9.6% in the first three months of 2015 and 2014, respectively”
Churn (Prepaid Talk 'N Text): 5.6% (Q1 2015) — “average monthly churn rate for Talk 'N Text subscribers were 5.6% and 5.2% in the first three months of 2015 and 2014, respectively”
Churn (Sun Cellular Postpaid): 1.8% (2014) — “for Sun Cellular postpaid subscribers were 1.8% and 3.2% in 2014 and 2013, respectively.”
Churn (Smart Postpaid): 2.7% (2014) — “The average monthly churn rate for Smart Postpaid subscribers in each of 2014 and 2013 was 2.7%”
Churn (Sun Cellular Prepaid): 9.7% (2014) — “The average monthly churn rate for Sun Cellular prepaid subscribers were 9.7% and 10.6% in 2014 and 2013, respectively.”
Churn (Smart Prepaid): 5.8% (2014) — “For Smart Prepaid subscribers, the average monthly churn rate in 2014 and 2013 were 5.8% and 5.3%, respectively”
Churn (Postpaid Sun Cellular): 1.8% (FY2014) — “for Sun Cellular postpaid subscribers were 1.8% and 3.2% in 2014 and 2013, respectively”
Churn (Postpaid Smart): 2.7% (FY2014) — “The average monthly churn rate for Smart Postpaid subscribers in each of 2014 and 2013 was 2.7”
Churn (Prepaid Sun Cellular): 9.7% (FY2014) — “The average monthly churn rate for Sun Cellular prepaid subscribers were 9.7% and 10.6% in 2014 and 2013, respectively”
Churn (Prepaid Talk 'N Text): 5.8% (FY2014) — “average monthly churn rate for Talk 'N Text subscribers were 5.8% and 5.2% in 2014 and 2013, respectively”
Churn (Sun Cellular Postpaid): 1.8% (9M 2014, monthly) — “The average monthly churn rate for Sun Cellular postpaid subscribers was 1.8% and 3.7% in the first nine months of 2014 and 2013”
Churn (Sun Cellular Prepaid): 9.7% (9M 2014, monthly) — “The average monthly churn rate for Sun Cellular prepaid subscribers were 9.7% and 10.1% in the first nine months of 2014 and 2013”
Churn (Talk 'N Text Prepaid): 6% (9M 2014, monthly) — “average monthly churn rate for Talk 'N Text subscribers were 6.0% and 3.8% in the first nine months of 2014 and 2013”
Churn (Smart Prepaid): 5.7% (9M 2014, monthly) — “For Smart Prepaid subscribers, the average monthly churn rate in each of the first nine months of 2014 and 2013 was 5.7%”
Churn (Sun Cellular Postpaid): 1.7% (H1 2014, monthly) — “The average monthly churn rate for Sun Cellular postpaid subscribers was 1.7% and 5.1% in the first half of 2014 and 2013”
Churn (Smart Postpaid): 2.6% (H1 2014, monthly) — “The average monthly churn rate for Smart Postpaid subscribers was 2.6% in each of the first half of 2014 and 2013”
Churn (Talk 'N Text Prepaid): 6.1% (H1 2014, monthly) — “average monthly churn rate for Talk 'N Text subscribers were 6.1% and 3.4% in the first half of 2014 and 2013”
Churn (Smart Prepaid): 5.6% (H1 2014, monthly) — “For Smart Prepaid subscribers, the average monthly churn rate in the first half of 2014 and 2013 were 5.6% and 5.4%, respectively”
Churn (Sun Cellular Postpaid): 1.6% (Q1 2014, monthly) — “The average monthly churn rate for Sun Cellular postpaid subscribers was 1.6% and 8.7% in the first three months of 2014 and 2013”
Churn (Smart Postpaid): 2.5% (Q1 2014, monthly) — “The average monthly churn rate for Smart Postpaid subscribers were 2.5% and 1.9% in the first three months of 2014 and 2013”
Churn (Sun Cellular Prepaid): 9.6% (Q1 2014, monthly) — “The average monthly churn rate for Sun Cellular prepaid subscribers was 9.6% in each of the first three months of 2014 and 2013”
Churn (Talk 'N Text Prepaid): 5.2% (Q1 2014, monthly) — “average monthly churn rate for Talk 'N Text subscribers were 5.2% and 3.0% in the first three months of 2014 and 2013”
Churn (Smart Prepaid): 5.1% (Q1 2014, monthly) — “For Smart Prepaid subscribers, the average monthly churn rate in the first three months of 2014 and 2013 were 5.1% and 5.7%, respectively”
Churn (Talk 'N Text Prepaid): 5% (2013, monthly) — “average monthly churn rate for Talk 'N Text subscribers were 5.0% and 4.1% in 2013 and 2012”
Churn (Sun Cellular Postpaid): 3.2% (2013) — “The average monthly churn rate for Sun Cellular postpaid subscribers was 3.2% and 1.0% in 2013 and 2012, respectively”
Churn (Smart Postpaid): 2.7% (2013) — “The average monthly churn rate for Smart Postpaid subscribers were 2.7% and 2.6% in 2013 and 2012, respectively”
Churn (Sun Cellular Prepaid): 10.6% (2013) — “The average monthly churn rate for Sun Cellular prepaid subscribers were 10.6% and 11.0% in 2013 and 2012, respectively”
Churn (Talk 'N Text): 5% (2013) — “average monthly churn rate for Talk 'N Text subscribers were 5.0% and 4.1% in 2013 and 2012, respectively”
Churn (Smart Prepaid): 5.3% (2013) — “For Smart Prepaid subscribers, the average monthly churn rate in 2013 and 2012 were 5.3% and 6.0%, respectively”
Churn (prepaid Sun Cellular): 10.1% (9M 2013) — “The average monthly churn rate for Sun Cellular prepaid subscribers were 10.1% and 10.4% in the first nine months of 2013 and 2012, respectively”
Churn (prepaid Talk 'N Text): 3.8% (9M 2013) — “the average monthly churn rate for Talk 'N Text subscribers were 3.8% and 4.3% in the first nine months of 2013 and 2012, respectively”
Churn (prepaid Smart): 5.7% (9M 2013) — “For Smart Prepaid subscribers, the average monthly churn rate in the first nine months of 2013 and 2012 were 5.7% and 6.3%, respectively”
Churn (postpaid Smart): 2.6% (H1 2013) — “The average monthly churn rate for Smart Postpaid subscribers were 2.6% and 2.8% in the first half of 2013 and 2012, respectively”
Churn (prepaid Sun Cellular): 9.7% (H1 2013) — “The average monthly churn rate for Sun Cellular prepaid subscribers were 9.7% and 10.6% in the first half of 2013 and 2012, respectively”
Churn (prepaid Talk 'N Text): 3.4% (H1 2013) — “the average monthly churn rate for Talk 'N Text subscribers were 3.4% and 4.9% in the first half of 2013 and 2012, respectively”
Churn (prepaid Smart): 5.4% (H1 2013) — “For Smart Prepaid subscribers, the average monthly churn rate in the first half of 2013 and 2012 were 5.4% and 5.9%, respectively”
Churn (Sun Cellular Postpaid): 8.6% (Q1 2013) — “average monthly churn rate for Sun Cellular postpaid subscribers was 8.6% and 0.9% in the first quarter of 2013 and 2012”
Churn (Red Mobile Postpaid): 12% (Q1 2013) — “average monthly churn rate for Red Mobile postpaid subscribers were 12.0% and 14.9% in the first quarter of 2013 and 2012”
Churn (Smart Postpaid): 1.9% (Q1 2013) — “average monthly churn rate for Smart Postpaid subscribers were 1.9% and 2.8% in the first quarter of 2013 and 2012”
Churn (Sun Cellular Prepaid): 9.6% (Q1 2013) — “average monthly churn rate for Sun Cellular prepaid subscribers were 9.6% and 9.2% in the first quarter of 2013 and 2012”
Churn (Red Mobile Prepaid): 9.1% (Q1 2013) — “average monthly churn rate for Red Mobile prepaid subscribers were 9.1% and 21.5% in the first quarter of 2013 and 2012”
Churn (Talk 'N Text Prepaid): 3% (Q1 2013) — “average monthly churn rate for Talk 'N Text subscribers were 3% and 5.2% in the first quarter of 2013 and 2012”
Churn (Smart Prepaid): 5.6% (Q1 2013) — “For Smart Prepaid subscribers, the average monthly churn rate in the first quarter of 2013 and 2012 were 5.6% and 5.8%”
Churn (Sun Cellular Postpaid): 1% (FY 2012) — “average monthly churn rate for Sun Cellular postpaid subscribers was 1% in each of 2012 and 2011”
Churn (Red Mobile Postpaid): 11.2% (FY 2012) — “average monthly churn rate for Red Mobile postpaid subscribers were 11.2% and 30.3% in 2012 and 2011”
Churn (Smart Postpaid): 2.6% (FY 2012) — “average monthly churn rate for Smart's postpaid subscribers were 2.6% and 2.1% in 2012 and 2011”
Churn (Sun Cellular Prepaid): 10.8% (FY 2012) — “average monthly churn rate for Sun Cellular prepaid subscribers were 10.8% and 10% in 2012 and 2011”
Churn (Red Mobile Prepaid): 15.1% (FY 2012) — “average monthly churn rate for Red Mobile prepaid subscribers were 15.1% and 17.4% in 2012 and 2011”
Churn (Talk 'N Text Prepaid): 4.1% (FY 2012) — “average monthly churn rate for Talk 'N Text subscribers were 4.1% and 5.5% in 2012 and 2011”
Churn (Smart Prepaid): 6% (FY 2012) — “For Smart Prepaid subscribers, the average monthly churn rate in 2012 and 2011 were 6% and 5.1%”
Churn (Smart Postpaid): 2.7% (9M 2012, monthly) — “The average monthly churn rate for Smart's postpaid subscribers were 2.7% and 2.3% for the first nine months of 2012 and 2011, respectively”
Churn (Smart Prepaid): 6.3% (9M 2012, monthly) — “For Smart Prepaid subscribers, the average monthly churn rate in the first nine months of 2012 and 2011 were 6.3% and 5.1%, respectively”
Churn (Smart Postpaid): 2.8% (H1 2012, monthly) — “The average monthly churn rate for Smart's postpaid subscribers were 2.8% and 2.3% for the first half of 2012 and 2011, respectively”
Churn (Smart Prepaid): 5.9% (H1 2012, monthly) — “For Smart Prepaid subscribers, the average monthly churn rate in the first half of 2012 and 2011 were 5.9% and 4.8%, respectively”
Churn (Smart Postpaid, monthly): 2.8% (Q1 2012) — “average monthly churn rate for Smart's postpaid subscribers were 2.8% and 1.8% for the first quarter of 2012 and 2011”
Churn (Smart Prepaid, monthly): 5.8% (Q1 2012) — “average monthly churn rates for Smart Prepaid subscribers, 5.8% in first quarter 2012 and 4.7% in same period 2011”
Churn (Talk 'N Text): 5.5% (2011, average monthly) — “the average monthly churn rate for Talk 'N Text subscribers were 5.5% and 5.3% in 2011 and 2010, respectively.”
Churn (Smart postpaid): 2.1% (2011) — “average monthly churn rate for Smart's postpaid subscribers were 2.1% and 2.4% for 2011 and 2010, respectively”
Churn (Red Mobile prepaid): 17.4% (2011) — “average monthly churn rate for Red Mobile prepaid subscribers were 17.4% and 26.9% in 2011 and 2010, respectively”
Churn (Talk 'N Text subscribers): 5.5% (2011) — “average monthly churn rate for Talk 'N Text subscribers were 5.5% and 5.3% in 2011 and 2010, respectively”
Churn (Smart Prepaid): 5.1% (2011) — “For Smart Prepaid subscribers, the average monthly churn rate in 2011 and 2010 were 5.1% and 5.0%, respectively”
Churn (Red Mobile prepaid): 14.7% (9M 2011) — “The average monthly churn rate for Red Mobile prepaid subscribers were 14.7% and 79.0% in the first nine months of 2011 and 2010, respectively”
Churn (Talk 'N Text prepaid): 5.7% (9M 2011) — “the average monthly churn rate for Talk 'N Text subscribers were 5.7% and 5.4% in the first nine months of 2011 and 2010, respectively”
Churn (Smart Buddy prepaid): 5.1% (9M 2011) — “For Smart Buddy subscribers, the average monthly churn rate in the first nine months of 2011 and 2010 were 5.1% and 4.9%, respectively”
Churn (Smart postpaid): 2.3% (H1 2011) — “The average monthly churn rate for Smart's postpaid subscribers were 2.3% and 1.7% for the first half of 2011 and 2010, respectively”
Churn (Red Mobile prepaid): 11.3% (H1 2011) — “The average monthly churn rate for Red Mobile prepaid subscribers were 11.3% and 2.6% in the first half of 2011 and 2010, respectively”
Churn (Talk 'N Text prepaid): 5.4% (H1 2011) — “the average monthly churn rate for Talk 'N Text subscribers were 5.4% and 5.3% in the first half of 2011 and 2010, respectively”
Churn (Smart Buddy prepaid): 4.8% (H1 2011) — “For Smart Buddy subscribers, the average monthly churn rate in the first half of 2011 and 2010 were 4.8% and 4.4%, respectively”
Churn (Smart postpaid): 1.8% (Q1 2011) — “The average monthly churn rate for Smart's postpaid subscribers were 1.8% and 1.1% for the first quarter of 2011 and 2010, respectively”
Churn (Red Mobile prepaid): 19.5% (Q1 2011) — “The average monthly churn rate for Red Mobile prepaid subscribers were 19.5% and 5.1% in the first quarter of 2011 and 2010, respectively”
Churn (Talk 'N Text prepaid): 5.2% (Q1 2011) — “the average monthly churn rate for Talk 'N Text subscribers was 5.2% in each of the first quarter of 2011 and 2010”
Churn (Smart Buddy prepaid): 4.7% (Q1 2011) — “For Smart Buddy subscribers, the average monthly churn rate in the first quarter of 2011 and 2010 were 4.7% and 4.2%, respectively”
Churn (Smart postpaid): 2.4% (2010) — “The average monthly churn rate for Smart's postpaid subscribers is 2.4% and 1.9% for 2010 and 2009, respectively”
Churn (Red Mobile prepaid): 26.9% (2010) — “The average monthly churn rate for Red Mobile subscribers was 26.9% and 12.3% in 2010 and 2009, respectively”
Churn (Talk 'N Text prepaid): 5.3% (2010) — “the average monthly churn rate for Talk 'N Text subscribers was 5.3% and 5.0% in 2010 and 2009, respectively”
Churn (Smart Buddy prepaid): 5% (2010) — “For Smart Buddy, the average monthly churn rate in 2010 and 2009 was 5.0% and 4.2%, respectively”
Churn (Smart postpaid): 2.4% (9M 2010) — “The average monthly churn rate for Smart's postpaid subscribers is 2.4% and 1.8% for the first nine months of 2010 and 2009, respectively”
Churn (Red Mobile prepaid): 79% (9M 2010) — “The average monthly churn rate for Red Mobile subscribers was 79% and 8.5% in the first nine months of 2010 and 2009, respectively”
Churn (Talk 'N Text prepaid): 5.4% (9M 2010) — “the average monthly churn rate for Talk 'N Text subscribers was 5.4% and 4.9% in the first nine months of 2010 and 2009, respectively”
Churn (Smart Buddy prepaid): 4.9% (9M 2010) — “For Smart Buddy, the average monthly churn rate in the first nine months of 2010 and 2009 was 4.9% and 4.4%, respectively”
Churn (Smart postpaid): 1.7% (H1 2010) — “The average monthly churn rate for Smart's postpaid subscribers is 1.7% for each of the first half of 2010 and 2009”
Churn (Red Mobile prepaid): 2.6% (H1 2010) — “The average monthly churn rate for Red Mobile subscribers was 2.6% in the first half of 2010”
Churn (Talk 'N Text prepaid): 5.3% (H1 2010) — “the average monthly churn rate for Talk 'N Text subscribers was 5.3% and 4.3% in the first half of 2010 and 2009, respectively”
Churn (Smart Buddy prepaid): 4.4% (H1 2010) — “For Smart Buddy, the average monthly churn rate in the first half of 2010 and 2009 was 4.4% and 4.3%, respectively”
Churn (Talk 'N Text): 5% (2009, monthly average) — “the average monthly churn rate for Talk 'N Text subscribers was 5.0% and 4.8% in 2009 and 2008, respectively”
Churn (Smart postpaid): 1.1% (Q1 2010) — “The average monthly churn rate for Smart's postpaid subscribers were 1.1% and 2.2% for the first quarter of 2010 and 2009, respectively”
Churn (Red Mobile prepaid): 5.1% (Q1 2010) — “The average monthly churn rate for Red Mobile subscribers was 5.1% in the first quarter of 2010”
Churn (Talk 'N Text prepaid): 5.2% (Q1 2010) — “the average monthly churn rate for Talk 'N Text subscribers was 5.2% and 4.1% in the first quarter of 2010 and 2009, respectively”
Churn (Smart postpaid): 1.9% (2009) — “The average monthly churn rate for Smart's postpaid subscribers were 1.9% and 1.2% for 2009 and 2008, respectively”
Churn (Red Mobile prepaid): 12.3% (2009) — “The average monthly churn rate for Red Mobile subscribers was 12.3% in 2009”
Churn (Talk 'N Text prepaid): 5% (2009) — “the average monthly churn rate for Talk 'N Text subscribers was 5.0% and 4.8% in 2009 and 2008, respectively”
Churn (Smart Buddy prepaid): 4.2% (2009) — “For Smart Buddy, the average monthly churn rate for 2009 and 2008 was 4.2% and 4.7%, respectively”
Churn (Smart postpaid): 1.8% (9M 2009, monthly) — “The average monthly churn rate for Smart's postpaid subscribers were 1.8% and 1.3% for the first nine months of 2009 and 2008, respectively”
Churn (CURE): 8.5% (9M 2009, monthly) — “The average monthly churn rate for CURE subscribers was 8.5% in the first nine months of 2009”
Churn (Piltel): 4.9% (9M 2009, monthly) — “the average monthly churn rate for Piltel subscribers was 4.9% and 4.7% in the first nine months of 2009 and 2008, respectively”
Churn (Smart prepaid): 4.4% (9M 2009, monthly) — “For Smart prepaid, the average monthly churn rate for the first nine months of 2009 and 2008 was 4.4% and 4.6%, respectively”
Churn (Smart postpaid): 1.7% (H1 2009, monthly) — “The average monthly churn rate for Smart's postpaid subscribers were 1.7% and 1.4% for the first half of 2009 and 2008, respectively”
Churn (Piltel): 4.3% (H1 2009, monthly) — “the average monthly churn rate for Piltel subscribers was 4.3% and 4.2% in the first half of 2009 and 2008, respectively”
Churn (Smart postpaid): 2.2% (Q1 2009, monthly) — “The average monthly churn rate for Smart's postpaid subscribers was 2.2% for the first quarter of 2009 and 1.5% in the same period in 2008”
Churn (Piltel): 4.1% (Q1 2009, monthly) — “the average monthly churn rate for Piltel subscribers was 4.1% in each of the first quarters of 2009 and 2008”
Churn (Smart prepaid): 4.3% (Q1 2009, monthly) — “For Smart prepaid, the average monthly churn rate for the first quarter of 2009 and 2008 were 4.3% and 4.7%, respectively”
Churn (Piltel prepaid): 4.8% (FY2008) — “the average monthly churn rate for Piltel subscribers in 2008 and 2007 were 4.8% and 3.5%”
Churn (Smart postpaid): 1.2% (FY2008, monthly) — “The average monthly churn rate for Smart's postpaid subscribers was 1.2% for 2008 and 1.3% in 2007”
Churn (Piltel): 4.8% (FY2008, monthly) — “the average monthly churn rate for Piltel subscribers in 2008 and 2007 were 4.8% and 3.5%, respectively”
Churn (Smart prepaid): 4.7% (FY2008, monthly) — “For Smart prepaid, the average monthly churn rate for 2008 and 2007 were 4.7% and 3.5%, respectively”
Churn (Talk 'N Text prepaid): 4.7% (9M 2008, monthly) — “the average monthly churn rate for Talk 'N Text subscribers in the first nine months of 2008 and 2007 were 4.7% and 3.5%, respectively”
Churn (Smart prepaid): 4.6% (9M 2008, monthly) — “For Smart prepaid, the average monthly churn rate for the first nine months of 2008 and 2007 were 4.6% and 3.1%, respectively”
Churn (Smart postpaid): 1.4% (H1 2008, monthly) — “The average monthly churn rate for Smart's postpaid subscribers for the first half of 2008 was 1.4% compared with 1.1%”
Churn (Talk 'N Text): 4.2% (H1 2008, monthly) — “average monthly churn rate for Talk 'N Text subscribers in the first half of 2008 and 2007 were 4.2% and 3.4%, respectively”
Churn (Smart prepaid): 4.8% (H1 2008, monthly) — “For Smart prepaid, the average monthly churn rate for the first half of 2008 and 2007 were 4.8% and 2.9%, respectively”
Churn (Smart postpaid): 1.5% (Q1 2008, monthly) — “The average monthly churn rate for Smart's postpaid subscribers for the first quarter of 2008 was 1.5% compared with 1.1%”
Churn (Talk 'N Text): 4.1% (Q1 2008, monthly) — “average monthly churn rate for Talk 'N Text subscribers in the first quarter of 2008 and 2007 were 4.1% and 3.4%, respectively”
Churn (Smart prepaid): 4.7% (Q1 2008, monthly) — “For Smart prepaid, the average monthly churn rate for the first quarter of 2008 and 2007 were 4.7% and 2.7%, respectively”
Churn (Smart postpaid): 1.3% (FY2007, monthly) — “The average monthly churn rate for Smart's postpaid subscribers for 2007 was 1.3% compared to 1.2% in 2006”
Churn (Talk 'N Text prepaid): 3.5% (FY2007, monthly) — “the average monthly churn rate for Talk 'N Text subscribers in 2007 and 2006 were 3.5% and 3.3%, respectively”
Churn (Smart postpaid): 1.3% (9M 2007, monthly) — “The average monthly churn rate for Smart's postpaid subscribers for the first nine months of 2007 was 1.3% compared to 1.2%”
Churn (Talk 'N Text): 3.5% (9M 2007, monthly) — “the average monthly churn rate for Talk 'N Text subscribers was 3.5% in the first nine months of 2007 and 2006”
Churn (Smart prepaid): 2.9% (H1 2007, monthly) — “For Smart prepaid, the average monthly churn rate for the first half of 2007 and 2006 were 2.9%”
Churn (Smart postpaid): 1.1% (Q1 2007, monthly) — “The average monthly churn rate for Smart's postpaid subscribers for the first quarter of 2007 was 1.1% compared to 1.3%”
Churn (Talk 'N Text): 3.4% (Q1 2007, monthly) — “the average monthly churn rate for Talk 'N Text subscribers was 3.4% in the first quarter of 2007 compared to 3.7% in the same period in 2006”
Churn (Smart prepaid): 2.7% (Q1 2007, monthly) — “For Smart prepaid, the average monthly churn rate for the first quarter of 2007 was 2.7% compared to 3.4% in the same period in 2006”
Churn (Smart postpaid): 1.2% (FY2006, monthly) — “The average monthly churn rate for Smart's postpaid subscribers for 2006 was 1.2% compared to 2.0% in 2005”
Churn (Talk 'N Text): 3.3% (FY2006, monthly) — “the average monthly churn rate for Talk 'N Text subscribers was 3.3% in 2006 compared to 5.5% in 2005”
Churn (Smart prepaid): 3.1% (FY2006, monthly) — “For Smart prepaid, the average monthly churn rate for 2006 was 3.1% compared to 4.0% in 2005”
Churn (Smart postpaid): 1.2% (9M 2006) — “average monthly churn rate for Smart's postpaid subscribers for the first nine months of 2006 was 1.2% compared to 2.1% in the same period in 2005”
Churn (Talk 'N Text prepaid): 3.5% (9M 2006) — “average monthly churn rate for Talk 'N Text subscribers was 3.5% in the first nine months of 2006 compared to 4.5% in the same period in 2005”
Churn (Smart prepaid): 3.2% (9M 2006) — “average monthly churn rate for the first nine months of 2006 was 3.2% compared to 3.7% in the same period in 2005”
Churn (Talk 'N Text Prepaid): 3.3% (H1 2006) — “the average monthly churn rate for Talk 'N Text subscribers was 3.3% in the first half of 2006 compared to 4.6% in the same period in 2005”
Churn (Smart Prepaid): 2.9% (H1 2006) — “For Smart prepaid, the average monthly churn rate for the first half of 2006 was 2.9% compared to 3.4% in the same period in 2005”
Churn (Smart Postpaid): 1.3% (Q1 2006) — “The average monthly churn rate for Smart's postpaid subscribers for the first quarter of 2006 was 1.3%, compared to 2.5% in the same period in 2005.”
Churn (Talk 'N Text Prepaid): 3.7% (Q1 2006) — “the average monthly churn rate for Talk 'N Text subscribers was 3.7% in the first quarter of 2006 compared to 4.6% in the same period in 2005”
Churn (Smart Prepaid): 3.4% (Q1 2006) — “For Smart prepaid, the average monthly churn rate for the first quarter of 2006 was 3.4%, compared to 2.7% in the same period in 2005”
Churn (Smart postpaid): 2% (2005) — “average monthly churn rate for Smart's postpaid subscribers for 2005 was 2.0%, compared to 1.4% in 2004”
Churn (Talk 'N Text prepaid): 5.5% (2005) — “average monthly churn rate for Talk 'N Text subscribers was 5.5% in 2005 compared to 3.5% in 2004”
Churn (Smart prepaid): 4% (2005) — “average monthly churn rate for 2005 was 4.0%, compared to 2.7% in 2004”
Churn (Smart postpaid): 2.1% (9M2005) — “The average monthly churn rate for Smart's postpaid subscribers for the first nine months of 2005 was 2.1%, compared to 1.0% in the same period in 2004.”
Churn (Talk 'N Text): 4.5% (9M2005) — “The average monthly churn rate for Talk 'N Text subscribers was 4.5% in the first nine months of 2005 compared to 3.2% in the same period in 2004.”
Churn (Smart prepaid): 3.7% (9M2005) — “For Smart prepaid, the average monthly churn rate for the first nine months of 2005 was 3.7%, compared to 2.4% in the same period in 2004.”
Churn (Smart postpaid): 2.3% (H1 2005) — “The average monthly churn rate for Smart's postpaid subscribers for the first half of 2005 was 2.3%, compared to 0.4% in the same period in 2004”
Churn (Smart prepaid): 3.4% (H1 2005) — “For Smart prepaid, the average monthly churn rate for the first half of 2005 was 3.4%, compared to 2.0% in the same period in 2004”
Churn (Smart postpaid): 2.5% (Q1 2005) — “The average monthly churn rate for Smart's postpaid subscribers for the first quarter of 2005 was 2.5%, compared to 0.2% in the same period in 2004”
Churn (Talk 'N Text prepaid): 4.6% (Q1 2005) — “the average monthly churn rate for Talk 'N Text subscribers was 4.6% in the first quarter of 2005 compared to 3.7% in the same period in 2004”
Churn (Smart Buddy prepaid): 2.7% (Q1 2005) — “For Smart Buddy, the average monthly churn rate for the first quarter of 2005 was 2.7%, compared to 2.2% in the same period in 2004”
Churn (Smart postpaid GSM): 1% (9M 2004) — “average monthly churn rate for Smart's postpaid GSM subscribers for the first nine months of 2004 was 1.0%, compared to 3.6% in the same period in 2003”
Churn (Talk 'N Text prepaid): 3.2% (9M 2004) — “average monthly churn rate for Talk 'N Text subscribers was 3.2% compared to 4.3% for the same period in 2003”
Churn (Smart Buddy prepaid): 2.4% (9M 2004) — “average monthly churn rate for the first nine months of 2004 was 2.4%, compared to 2.9% for the same period in 2003”
Churn (Smart postpaid GSM): 0.4% (H1 2004) — “The average monthly churn rate for Smart's postpaid GSM subscribers for the first half of 2004 was 0.4%, compared to 3.9% in the same period in 2003.”
Churn (Smart prepaid GSM): 2% (H1 2004) — “For Smart's prepaid GSM subscribers, the average monthly churn rate for the first half of 2004 was 2.0%, compared to 3.1% for the same period in 2003.”
Churn (Smart postpaid GSM): 0.2% (Q1 2004, monthly) — “average monthly churn rate for Smart's postpaid GSM subscribers for first quarter 2004 was 0.2%, compared to 3.6% in same period in 2003”
Churn (Smart prepaid GSM): 3.3% (Q1 2004, monthly) — “average monthly churn rate for Smart's prepaid GSM subscribers for first quarter 2004 was 3.3%, slightly higher than 3.2% in same period in 2003”
Churn (Smart postpaid GSM subscribers): 3% (2003, monthly) — “The average monthly churn rate for Smart's postpaid GSM subscribers for 2003 was 3.0%, compared to 2.3% in 2002.”
Churn (Smart prepaid GSM subscribers): 2.9% (2003, monthly) — “For Smart's prepaid GSM subscribers, the average monthly churn rate for 2003 was 2.9%, compared to 3.2% in 2002.”
Churn (Smart postpaid GSM subscribers): 3.6% (9M 2003, monthly) — “The average monthly churn rate for Smart's postpaid GSM subscribers for the first nine months of 2003 was 3.6%, compared to 2.6% for the same period in 2002.”
Churn (Smart prepaid GSM subscribers): 2.9% (9M 2003, monthly) — “For Smart's prepaid GSM subscribers, the average monthly churn rate for the first nine months of 2003 was 2.9%, compared to 3.5% in the first nine months of 2002.”
Churn (Smart postpaid services): 2.3% (2002, monthly) — “monthly churn rates for Smart's postpaid services averaged approximately 2.3%”
Churn (Smart postpaid GSM subscribers): 3.9% (H1 2003, monthly) — “The average monthly churn rate for Smart's postpaid GSM subscribers for the first half of 2003 was 3.9%, compared to 3.0% for the same period in 2002.”
Churn (Smart prepaid GSM subscribers): 3.1% (H1 2003, monthly) — “For Smart's prepaid GSM subscribers, the average monthly churn rate for the first half of 2003 was 3.1%, compared to 3.8% in the first half of 2002.”
Churn (Smart postpaid services): 1.8% (2002, monthly) — “monthly churn rates for Smart's postpaid services averaged approximately 1.8%”
Churn (Smart prepaid services): 3.2% (2002, monthly) — “In 2002, monthly churn rates for Smart's prepaid services averaged approximately 3.2%”
Churn (Piltel Talk 'N Text): 5.7% (FY2002) — “In 2002, monthly churn rates for Piltel's Talk 'N Text averaged at 5.7%”
Churn (Smart postpaid GSM): 4% (Q1 2003) — “average monthly churn rate for Smart's postpaid GSM subscribers for the first quarter of 2003 was 4%, compared to 3% for the same period in 2002”
Churn (Smart prepaid GSM): 3% (Q1 2003) — “For Smart's prepaid GSM subscribers, the average monthly churn rate for the first quarter of 2003 was 3%, remaining the same as the first quarter of 2002”
Churn (Smart postpaid GSM): 2.3% (FY2002) — “The average monthly churn rate for Smart's postpaid GSM subscribers in 2002 was 2.3%, compared to 3.3% in 2001”
Churn (Smart prepaid GSM): 3.2% (FY2002) — “For Smart's prepaid GSM subscribers, the average monthly churn rate for 2002 was 3.2%, compared to 1.8% for 2001”
Churn (Talk 'N Text (Piltel)): 6.4% (7M 2002, monthly average) — “Talk 'N Text experienced an increased level of churn from 1.7% in the first seven months of 2001 to 6.4% in the same period in 2002”
Churn (Smart postpaid analog): 0.7% (9M 2002) — “the average monthly churn rate for postpaid analog subscribers was 0.7%, a decrease from 3.8% for the first nine months of 2001.”
Churn (Smart prepaid analog): 14.2% (9M 2002) — “The average monthly churn rate for prepaid analog subscribers for the first nine months of 2002 increased to 14.2% from 7.5% for the same period in 2001”
Churn (Smart postpaid GSM): 2.6% (9M 2002) — “The average monthly churn rate for Smart's postpaid GSM subscribers in the first nine months of 2002 was 2.6%, compared to 3.5% in the same period in 2001.”
Churn (Smart prepaid GSM): 3.5% (9M 2002) — “For Smart's prepaid GSM subscribers, the average monthly churn rate for the first nine months of 2002 was 3.5%, compared to 1.4% for the first nine months of 2001.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.