NPS Intelligence (beta)

…Top Quartile Revenue, EPS and TBV Growth Industry-Leading Client Service + = Regional Bank Employer of Choice Top NPS Top Engagement (1) Source: S&P Capital IQ Pro Objective: Objective: Objective: 5 The Pinnacle Model: A Self-Reinforcing Growth…

…with Highly Successful Operating and Recruiting Model That Generates Top Quartile Revenue, EPS and TBV Growth Industry-Leading Client Service + = Regional Bank Employer of Choice Top NPS Top Engagement (1) Source: S&P Capital IQ Pro Objective:…

Commercial Banking Study Both firms rank among the most awarded institutions out of more than 500 banks nationwide Net Promoter Score of 59 Net Promoter Score of 83 No.

Pinnacle holds the top net promoter score in our footprint, underscoring our firm’s reputation for providing the best financial service of any large bank we compete with.

According to Greenwich, with an 84% net promoter score, we've created the single best client engagement, not just in the Southeast, but in the country.

Pinnacle NPS score (82) is #1 in its legacy footprint compared to the 8 largest banks by lead relationship share among businesses with $1-$500MM in revenue, while Synovus NPS score (60) is #3 in the legacy Synovus footprint compared to the 8 largest…

Both firms prioritize client service, with legacy Pinnacle earning the No. 1 Net Promoter Score in our footprint and legacy Synovus earning No.

And that leads to the second even more important observation, combining Pinnacle's Net Promoter Scores with Synovus' Net Promoter Scores in our footprint, we retained the highest Net Promoter Score.

"With the single highest net promoter score among U.S. banks, according to Crisil Coalition Greenwich, our flywheel continued to accelerate in the third quarter of 2025.

Pinnacle Financial Partners reported the number one net promoter score among businesses with sales of $1–500 million in the Southeast.

Power Net Promoter Score 4.1 3.8 3.7 Most Engaged Team Glassdoor Average Employee Satisfaction 3.6 3.6 3.6 3.6 3.5 3.3 3.2 Pro Forma Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 Peer 6 Peer 7 Peer 8 Peer 9 4.6% 4.6% 3.8% 2.7% 2.1% 1.8% 1.7% 1.4% 1.4% 1.0% Pro…

…large volumes of the best talent and then arm them with a differentiated service level that clients rave about, which ours do, as evidenced by our 83 Net Promoter Score, then you can reliably and sustainably grow your revenue, your EPS and your…

Pinnacle Financial Partners tops the nation in service with Net Promoter Score of 83, significantly ahead of nearest competitor at 59.

And so, on this firm, we measure an immense number of performance variables, variables like net promoter scores, associate retention rates, deposit cost betas, loan yield betas, net interest margin percentages, efficiency ratios, ROAs, and the like, but…

I'm obviously excited to have the highest Net Promoter Score among the 50 largest banks in the country. But most important is how we match up against Wells Fargo, Truist and Bank of America shown in red here because those three banks are number 1, 2 and…

Not surprisingly, PNFP has the highest level of net promoters, not by a little, but by a lot. And not only do we have far and away the highest percentage of promoters, but the Greenwich survey data found no detractors literally zero.

I know no competitor in our footprint is coming close to a 79 Net Promoter Score, and I'd be surprised of any bank in the country is exceeding the 79 Net Promoter Score.

And you can see here our Net Promoter Score is a league-leading 86 among small businesses, companies from sales from $1 million to $10 million; and a league-leading 82 in the middle market, companies with sales from $10 million to $500 million.

"Second quarter results continue to reflect our longstanding and ongoing ability to leverage our award-winning work environment and market-leading net promoter scores to take market share from our large national and regional competitors.

And our most recent data from Greenwich, we continue to have the highest Net Promoter Score in our markets among businesses with sales from $100 million to $500 million.

Given the Net Promoter Score is the best indicator of a bank's ability to protect or expand market share, beginning on the left, according to Greenwich's national study, despite all their investments in technology, you can see scores are horribly low…

And the story is the same only better among middle market business on the lower right of the slide, where you can see our Net Promoter Score is 81.

Our Net Promoter store is market-leading in both our Tennessee and North Carolina footprint, an extremely high rating in every metro market would have largely not shared for the statistical valid sales.

Somebody might say we already have the second highest Net Promoters Scores in the nation, why would you list it as your number 2 priority to improve them?

In fact, according to Greenwich, we have the second highest Net Promoter Score in the United States. As indeed, an unusually engaged client base who recommend us to their peers and result in strong momentum, meaning they also indicate a high likelihood…

Out beside that blue bar, out beside our bar there you can see a 79. That's the Net Promoter Score.

…easy we are to do business with, how effectively we’re able to demonstrate that we value long-term relationships, the net promoter score which is generally the measure of a client’s desire and willingness to recommend us to their peers, and our…

…there's a very technical definition of a Net Promoter Score, for our purposes here this morning, in layman's term, the Net Promoter Score generally measures the percentage of clients that are so fired up about your brand, they look for opportunities…