Owlet, Inc.
owletcare.com ↗In their words
“Brand health remains exceptional, evidenced by a Dream Sock NPS of 77 and a blended product NPS of 71 to [ Q1 ]. Also importantly, for our Dream Sight camera, customer service contact volumes have decreased by 74% versus our second-generation camera as…”
“Strong customer satisfaction supports this growth as Dream Sock's NPS score to end Q4 was 77 and overall blended product NPS of 72. Registry trends continue to demonstrate Dream Sock is a priority for parents.”
“Finally, brand health remains in a strong position with Dream Sock NPS being at 73 to end the first quarter. Customer satisfaction is further supported by our return rates remaining at levels lower than historical averages.”
Disclosed NPS over time
Every Net Promoter Score Owlet, Inc. has published, by date.
NPS disclosures (18)
Owlet reported a Dream Sock Net Promoter Score of 77% and blended product NPS of 71% at the end of Q1.
Brand health remains exceptional, evidenced by a Dream Sock NPS of 77 and a blended product NPS of 71 to [ Q1 ]. Also importantly, for our Dream Sight camera, customer service contact volumes have decreased by 74% versus our second-generation camera as…
Owlet's Dream Sock product has a Net Promoter Score of 77 with blended product NPS of 72.
Strong customer satisfaction supports this growth as Dream Sock's NPS score to end Q4 was 77 and overall blended product NPS of 72. Registry trends continue to demonstrate Dream Sock is a priority for parents.
Finally, brand health remains in a strong position with Dream Sock NPS being at 73 to end the first quarter. Customer satisfaction is further supported by our return rates remaining at levels lower than historical averages.
Dream Sock's net promoter score closed the year at 73, reflecting high customer satisfaction. We are also seeing positive sentiment in our registry trends, with Q4 showing a 72% year-over-year increase in Dream Sock additions to all registries we track.
Customer satisfaction supports this growth as Owlet's blended NPS score across all products was slightly less than 70 and Dream Sock's NPS score leading the way at 74 in the third quarter.
Customer satisfaction supports this growth with NPS scores exceeding 70 and Dream Sock hitting an all-time high in this category. We achieved this market enthusiasm while maintaining strong growth trajectory, including net revenue growth of 58% over Q2…
Customer satisfaction supports this growth with NPS scores exceeding 70 and Dream Sock hitting an all-time high in this category. We achieved this market enthusiasm while maintaining strong growth trajectory, including 50% gross billings growth and 35%…
From an overall brand health perspective, our customer satisfaction and ratings continue to maintain high Net Promoter Scores across multiple products.
These achievements include, our brand health remains at all-time highs with Net Promoter Score for our products at all-time highs. We have reduced and stabilized marketing spend and costs for acquisition by 80% of early 2022 levels.
These achievements include our brand health remains at all time highs with Net Promoter Score for our products at all time highs. We've reduced and stabilized marketing spend and cost per acquisition by 80% of early 2022 levels.
NPS (net promoter score) is at all-time highs and marketing spend CPA (cost per acquisition) has declined by approximately 80% since the beginning of 2022.
Post-purchase metrics, including net promoter score remains strong and rival what we previously saw with the Smart Stock. We continue to drive new levels of marketing support and retail partnership with the Owlet brand.
We’ve continued to introduce new Dream product features to parents, improving the baseline Net Promoter Score every month with Amazon reviews for our Dream Sock and Duo climbing to 4.1, 4.3 stars already.
At the end of September their global Net Promoter Score or NPS for the Smart Sock was 75, which is best-in-class and which people leave highlights how powerful word of mouth is for our brand.
…Our core products remain strong and extremely healthy with an aggregate NPS at 69. Our aggregate product rating on Amazon has over four and a half stars.
…Company disclosuresCompany estimate based on in app survey measured 7 days after setup, n=2,044, from 08/2020 to 10/2020https://customer.guru/net-promoter-score/industry/consumer-brands-electronicsThird party market analysis from 2020.
Retention disclosures (2)
Retention rate: 85% (Q4 2024) — “Retention rates remain strong at approximately 85% after the first month”
Retention rate: 85% (Q3 2024) — “achieving a strong 85% retention rate after the first month”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.