NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  Nubank
94
Latest disclosed NPS
26 Jan 2024
8
NPS entries
4 with a number
2020–26
Years covered
8 entries in all

In their words

“Nubank reports a Net Promoter Score of approximately 94-95%, significantly higher than the average US bank score of 19-20%.”
— reported by disruptafrica.com · 26 Jan 2024
“Nubank achieved NPS of +90 in 2019, far exceeding the Mexican financial sector average of 32.”
— reported by contxto.com · 20 Oct 2023
“Nubank achieved an NPS of 93 in Mexico, the highest in the company's history, while raising a $750 million funding round.”
— reported by techcrunch.com · 8 Jun 2021

Disclosed NPS over time

Every Net Promoter Score Nubank has published, by date.

80901002021202384939094

NPS disclosures (8)

Search the database →

16 Oct 2026
NPSProgram

Nubank, Latin America's largest private financial institution, has achieved the highest Net Promoter Score in the region.

— reported by app.dealroom.co · 16 Oct 2026
app.dealroom.co ↗
6 Jul 2026
NPSProgram

Nubank reported a 37 percentage-point improvement in AI transactional Net Promoter Score from large-scale A/B testing.

— reported by pymnts.com · 6 Jul 2026
pymnts.com ↗
11 Mar 2025
NPSProgram

Nubank partnered with OpenAI to resolve customer queries 2.3x faster while maintaining strong Transactional Net Promoter Scores.

— reported by thepaypers.com · 11 Mar 2025
thepaypers.com ↗
9 May 2024
NPSProgram

Nubank's NPS is nearly three times higher than incumbents and other major local fintechs, according to internal analyses.

— reported by markets.ft.com · 9 May 2024
markets.ft.com ↗
26 Jan 2024
NPS94

Nubank reports a Net Promoter Score of approximately 94-95%, significantly higher than the average US bank score of 19-20%.

— reported by disruptafrica.com · 26 Jan 2024
disruptafrica.com ↗
20 Oct 2023
NPS90

Nubank achieved NPS of +90 in 2019, far exceeding the Mexican financial sector average of 32.

— reported by contxto.com · 20 Oct 2023
contxto.com ↗
8 Jun 2021
NPS93

Nubank achieved an NPS of 93 in Mexico, the highest in the company's history, while raising a $750 million funding round.

— reported by techcrunch.com · 8 Jun 2021
techcrunch.com ↗
15 Dec 2020
NPS84

Nubank's market-leading NPS of 84% is cited as a reason for its recent growth in market share.

— reported by euromoney.com · 15 Dec 2020
euromoney.com ↗

Retention disclosures (0)

Open in the retention database →

No retention figures yet.

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.