Nubank
nubank.com ↗In their words
“Nubank reports a Net Promoter Score of approximately 94-95%, significantly higher than the average US bank score of 19-20%.”
“Nubank achieved NPS of +90 in 2019, far exceeding the Mexican financial sector average of 32.”
“Nubank achieved an NPS of 93 in Mexico, the highest in the company's history, while raising a $750 million funding round.”
Disclosed NPS over time
Every Net Promoter Score Nubank has published, by date.
NPS disclosures (8)
Nubank, Latin America's largest private financial institution, has achieved the highest Net Promoter Score in the region.
Nubank reported a 37 percentage-point improvement in AI transactional Net Promoter Score from large-scale A/B testing.
Nubank partnered with OpenAI to resolve customer queries 2.3x faster while maintaining strong Transactional Net Promoter Scores.
Nubank's NPS is nearly three times higher than incumbents and other major local fintechs, according to internal analyses.
Nubank reports a Net Promoter Score of approximately 94-95%, significantly higher than the average US bank score of 19-20%.
Nubank achieved NPS of +90 in 2019, far exceeding the Mexican financial sector average of 32.
Nubank achieved an NPS of 93 in Mexico, the highest in the company's history, while raising a $750 million funding round.
Nubank's market-leading NPS of 84% is cited as a reason for its recent growth in market share.
Retention disclosures (0)
No retention figures yet.
Lighthouse companies in Banking
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

