NTT Docomo Inc
In their words
“Churn rate* 0.62 % 0.59 % (0.03)point — * "Churn rate" is calculated excluding the subscriptions and cancellations of subscriptions of Mobile Virtual Network Operators (MVNOs).”
“Churn rate 0.58 % 0.58 %. Calculation method has been changed from the first quarter of the fiscal year”
“While our churn rate improved by 0.16 points to 0.71%”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (109)
Churn (Mobile telecommunications services (LTE/Xi)): 0.57% (9M 2016) — “Churn rate 0.57% (Nine months ended December 31, 2016)”
Churn (Mobile telecommunications): 0.63% (FY17/1-3Q cumulative) — “Churn rate 0.57% 0.45% 0.63%”
Churn (LTE(Xi) mobile): 0.58% (H1 2017) — “Churn rate 0.58% [improved from 0.64% in H1 2016]”
Churn (Handset (smartphones and feature phones)): 0.45% (FY17/1H) — “Handset churn rate 0.45% CIIC 0.47%”
Churn (Mobile telecommunications service subscriptions): 0.58% (FY17/1H) — “Mobile telecommunications Churn rate service subscriptions 75.36 72.94 Up 3% 0. 64% 0.58%”
Churn (Mobile telecommunications service subscriptions): 0.64% (FY16/1H) — “Mobile telecommunications Churn rate service subscriptions 75.36 72.94 Up 3% 0. 64% 0.58%”
Churn (Mobile telecommunications services (FOMA)): 0.67% (Q1 FY2017 (three months ended June 30, 2017)) — “Churn rate 0.62 % 0.67 % 0.04 point”
Churn (NTT DOCOMO mobile telecommunications): 0.59% (March 2017) — “our churn rate for March 2017 was 0.59%...Average monthly churn rate 0.61% 0.62% 0.59%”
Churn (Mobile telecommunications): 0.59% (FY2016) — “Churn rate (%) 0.62% 0.59% (0.03)point”
Churn (mobile telecommunications): 0.62% (FY2016) — “Churn rate* 0.62 % 0.59 % (0.03)point — * "Churn rate" is calculated excluding the subscriptions and cancellations of subscriptions of Mobile Virtual Network Operators (MVNOs).”
Churn (Mobile telecommunications): 0.57% (9M FY2016) — “Churn rate 0.57% nine months ended December 31, 2016”
Churn (Mobile telecommunications services): 0.58% (FY16/1H) — “Churn rate* 0.58 % for six months ended September 30, 2016”
Churn (mobile (FOMA and LTE combined)): 0.59% (Q2 FY2016) — “Churn rate* 0.59%”
Churn (cellular): 0.62% (March 2016) — “our cellular churn rate for March 2016 was 0.62%”
Churn (Cellular services): 0.62% (FY2016) — “Churn rate (%) 0.61 % 0.62 %”
Churn (cellular): 0.61% (FY2016) — “Churn rate* 0.61 %”
Churn (NTT DOCOMO cellular): 0.59% (9M 2015) — “Churn rate* 0.59 % for nine months ended December 31, 2015”
Churn (cellular services): 0.58% (6M ended September 30, 2015) — “Churn rate 0.58 % 0.58 %. Calculation method has been changed from the first quarter of the fiscal year”
Churn: 0.59% (Q1 FY2016 (three months ended June 30, 2015)) — “Churn rate 0.60% for three months ended June 30, 2014; 0.59% for three months ended June 30, 2015”
Churn (cellular): 0.71% (monthly, March 2015) — “our cellular churn rate for March 2015 was 0.71%”
Churn (Cellular services): 0.71% (FY2014) — “Churn rate (%) 0.87 % 0.71 % -0.16point”
Churn (cellular subscriptions): 0.71% (FY 2015, March 31, 2015) — “while our churn rate improved by 0.16 points to 0.71%”
Churn (mobile subscriptions): 0.67% (9M 2014, monthly) — “the churn rate for the nine months ended December 31, 2014 was 0.67%”
Churn (mobile): 0.65% (six months ended September 30, 2014) — “churn rate for the six months ended September 30, 2014 was 0.65%”
Churn: 0.67% (Q1 FY2014) — “the churn rate for the three months ended June 30, 2014 was 0.67%”
Churn (cellular): 0.82% (FY2013, annual average monthly) — “Average monthly churn rate (1) (2) 0.60 % 0.82 % 0.87 %”
Churn (NTT DoCoMo cellular): 0.87% (March 2014, monthly) — “Also, our cellular churn rate for March 2014 was 0.87%. Although future growth of new subscribers for conventional voice use is expected to be limited as the penetration rate rises and the population declines”
Churn (cellular services): 0.87% (fiscal year (recent)) — “Churn rate (%) 0.82% 0.87%”
Churn: 0.87% (FY2014) — “Our cellular churn rate for the fiscal year ended March 31, 2014 increased by 0.05 points from the previous fiscal year to 0.87%”
Churn (Cellular): 0.82% (FY2013) — “Churn Rate 0.80 0.86 0.83 0.76 0.82 —”
Churn (Cellular): 0.83% (9M 2013) — “Our cellular churn rate for the nine months ended December 31, 2013 increased by 0.03 points from the same period of the previous fiscal year to 0.83%.”
Churn (cellular): 0.86% (Q1 FY2013) — “our cellular churn rate for the three months ended June 30, 2013 increased by 0.12 points from the same period of the previous fiscal year to 0.86%”
Churn (cellular): 0.82% (FY2013) — “our cellular churn rate for the fiscal year ended March 31, 2013 increased by 0.22 points from the previous fiscal year to 0.82%”
Churn (Cellular): 0.8% (Nine months ended December 31, 2012) — “cellular churn rate for the nine months ended December 31, 2012 increased by 0.27 points from the same period of the previous fiscal year to 0.80%”
Churn (Cellular): 0.77% (6M ended Sept 30, 2012) — “churn rate for the six months ended September 2012 by 0.27 points to 0.77% from the previous fiscal year”
Churn (Cellular): 0.74% (Q1 FY2012) — “Our cellular churn rate for the three months ended June 30, 2012 was 0.74%, increasing by 0.25 points year-on-year”
Churn: 0.47% (FY2011) — “Churn Rate (%) 0.47 0.60 0.13”
Churn: 0.6% (FY2012) — “Average monthly churn rate for fiscal year ended March 31, 2012 was maintained at a low rate of 0.60%, though there was an increase from 0.47% for the previous fiscal year.”
Churn (Cellular (Xi+FOMA+mova)): 0.6% (FY2011 (ended Mar 31, 2012)) — “Churn Rate 0.47 % 0.60 % 0.13 point”
Churn (Cellular (Xi+FOMA+mova)): 0.53% (9M ended Dec 31, 2011) — “our cellular churn rate for the nine months ended December 31, 2011 was 0.53%”
Churn (Cellular (Xi+FOMA+mova)): 0.5% (six months ended September 30, 2011) — “our cellular churn rate for the six months ended September 30, 2011 was 0.50%”
Churn: 0.49% (Q2 2011) — “our cellular churn rate for the three months ended June 30, 2011 was 0.49%”
Churn (Cellular): 0.47% (FY2011 (ended March 31, 2011)) — “Further, we successfully maintained our churn rate at the low level of 0.47 % in the fiscal year ended March 2011.”
Churn (Cellular services (Xi+FOMA+mova)): 0.47% (FY2010 (year ended March 31, 2011)) — “our full-year cellular churn rate was 0.47%”
Churn: 0.46% (9M 2010) — “our cellular churn rate for the nine months ended December 31, 2010, was 0.46%”
Churn (Cellular (FOMA+mova)): 0.44% (Q2 FY2010) — “we were able to maintain our low cellular churn rate on par with the level of the same period of the prior fiscal year at 0.44%”
Churn: 0.46% (FY2010 (year ended March 31, 2010)) — “we successfully maintained our churn rate at the low level of 0.46% in the fiscal year ended March 2010”
Churn (Cellular): 0.48% (FY 2009) — “our cellular churn rate has dropped even further. Churn rate 0.51 0.52 0.44 0.52 0.44 0.46 0.45 0.49 0.50 0.46”
Churn (Cellular (FOMA+mova)): 0.46% (FY2009) — “our cellular churn rate for the fiscal year ended March 31, 2010 was 0.46%, a further improvement from 0.50% during the prior fiscal year”
Churn (Cellular (FOMA+mova)): 0.45% (Q3 FY2009 (nine months ended Dec 31, 2009)) — “our cellular churn rate for the three months ended December 31, 2009 was 0.45%, the same level as an all time low of 0.44%”
Churn (cellular services): 0.46% (Q2 FY2009 (three months ended Sept 30, 2009)) — “Our cellular churn rate for the three months ended September 30, 2009 improved significantly to 0.46%, compared to 0.52% for the same period of the prior year”
Churn: 0.5% (FY 2008) — “These efforts led to a significant decrease of churn rate from the prior fiscal year to 0.50%”
Churn (cellular services): 0.5% (FY2009 (year ended March 31, 2009)) — “Our cellular churn rate for the fiscal year ended March 31, 2009 improved significantly to 0.50% compared to 0.80% during the prior year”
Churn (cellular services): 0.44% (Q3 FY2008 (three months ended Dec 31, 2008)) — “Our cellular churn rate for the three months ended December 31, 2008 improved significantly to 0.44% compared to 0.74% during the same period of the prior year”
Churn (Cellular (FOMA+mova)): 0.52% (Q2 2008 (three months ended September 30, 2008)) — “Our cellular churn rate for the three months ended September 30, 2008 improved significantly to 0.52% compared to 0.94% during the same period of the prior year”
Churn (Cellular (FOMA+mova)): 0.51% (Q1 2008 (three months ended June 30, 2008)) — “Our cellular churn rate for the three months ended June 30, 2008 improved significantly to 0.51% compared to 0.85% during the same period of the prior year”
Churn: 0.8% (FY2008 (year ended March 31, 2008)) — “DOCOMO average monthly churn rate (1) 1.01% 0.77% 0.78% 0.80%”
Churn (NTT DoCoMo Group cellular phone subscriptions): 0.68% (FY2007 Q4) — “churn rate for our mobile phone services toward the end of the fiscal year declined to levels seen prior to the introduction of MNP”
Churn (Cellular (FOMA+mova)): 0.8% (FY2008 (year ended March 31, 2008)) — “The churn rate for cellular (FOMA+mova) services for the fiscal year ended March 31, 2008 was 0.80% (up 0.02 point year-on-year)”
Churn (Cellular (FOMA+mova)): 0.68% (Q4 2008 (three months ended March 31, 2008)) — “our cellular churn rate for the fourth quarter improved significantly over the same period of the prior year to 0.68%”
Churn (Cellular (FOMA+mova)): 0.74% (Q3 2007 (three months ended September 30, 2007)) — “our cellular churn rate for the third quarter dropped to 0.74%, demonstrating that these new measures are beginning to deliver tangible results”
Churn (Cellular (FOMA+mova)): 0.9% (6M FY2007 (Sept 30, 2007)) — “Churn rate for cellular (FOMA+mova) services for the six months ended September 30, 2007 was 0.90% (up 0.28 point)”
Churn (Cellular (FOMA+mova)): 0.85% (Q1 FY2007) — “Churn rate for cellular (FOMA+mova) services for the three months ended June 30, 2007 was 0.85% (up 0.21 point compared to the same period of the prior year)”
Churn (cellular subscriptions): 0.77% (FY2006, monthly) — “Our churn rate for cellular subscriptions was 1.01% and 0.77% in the years ended March 31, 2005 and 2006, respectively.”
Churn (cellular subscriptions): 0.78% (FY2007, monthly) — “Our churn rate for cellular subscriptions was 0.77% and 0.78% in the years ended March 31, 2006 and 2007, respectively.”
Churn (NTT DoCoMo Group): 0.78% (FY2006) — “NTT DoCoMo Group subscribers 1.23 1.21 1.01 0.77 0.78”
Churn (Cellular (FOMA+mova)): 0.78% (FY2007) — “full-year cellular churn rate rising only 0.01 point over the prior fiscal year to 0.78%”
Churn (cellular (FOMA+mova)): 0.72% (9M FY2006) — “nine months ended December 31, 2006 were... 0.72% (down 0.06 point compared to the same period of the prior year)”
Churn (cellular (FOMA+mova)): 0.93% (Q3 FY2006) — “Churn rate for cellular (FOMA+mova) services for the three months ended December 31, 2006 were 0.93% (up 0.21 point compared to the same period of the prior year)”
Churn (Cellular (FOMA+mova)): 0.6% (Q1 FY2007) — “Churn rate for cellular (FOMA+mova) services for the three months ended September 30, 2006 were 0.60% (an improvement of 0.21 point)”
Churn (Cellular (FOMA+mova)): 0.62% (H1 FY2007) — “Churn rate for cellular (FOMA+mova) services for the six months ended September 30, 2006 were 0.62% (an improvement of 0.19 point compared to the same period of the prior year)”
Churn (cellular (FOMA+mova)): 0.64% (Q1 FY2007) — “Our cellular churn rate was 0.64%, 0.16 points lower compared to the same period of the prior year”
Churn (NTT DoCoMo, average monthly): 1.01% (FY2005) — “Churn Rate (%) (2) 1.01 0.77. Our churn rate for cellular subscriptions was 1.01% and 0.77% in the years ended March 31, 2005 and 2006, respectively.”
Churn (NTT DoCoMo, average monthly): 0.77% (FY2006) — “DoCoMo average monthly churn rate (1) 1.23% 1.21% 1.01% 0.77%. Our churn rate for cellular subscriptions was 1.01% and 0.77% in the years ended March 31, 2005 and 2006, respectively.”
Churn (NTT DoCoMo Group subscribers): 0.77% (FY2005) — “Trends in Churn Rate over the Past Five Fiscal Years (Percent) ... 15 th Fiscal Term (FY2005) NTT DoCoMo Group subscribers 1.18 1.23 1.21 1.01 0.77”
Churn (Cellular (FOMA+mova)): 0.75% (Q4 FY2006 (three months ended Mar 31, 2006)) — “Churn rate for cellular (FOMA+mova) services for the three months ended March 31, 2006...was 0.75%”
Churn (Cellular (FOMA+mova)): 0.77% (FY2006 (ended Mar 31, 2006)) — “cellular churn rate improved, dropping 0.24 points from the previous fiscal year to 0.77%”
Churn (Cellular (FOMA+mova)): 0.78% (9M FY2006) — “Churn rate for cellular (FOMA+mova) services for the nine months ended December 31, 2005 was 0.78%, a decrease of 0.25 points”
Churn (Cellular (FOMA+mova)): 0.72% (Q3 FY2006) — “cellular churn rate dropped to 0.72% in the third quarter”
Churn (cellular (FOMA+mova)): 0.81% (Q2 FY2005) — “Churn rates of cellular (FOMA+mova) services for the three months ended September 30, 2005 were 0.81%, decreased by 0.27 points compared to the same period of the prior year.”
Churn (Cellular (FOMA+mova)): 0.8% (Q1 FY2005) — “our churn rate in the first quarter dropped 0.26 points year-on-year to 0.80%, our record low”
Churn (NTT DoCoMo cellular): 1.01% (FY2004) — “our churn rate for cellular subscribers was 1.23%, 1.21% and 1.01% for fiscal 2002, fiscal 2003 and fiscal 2004, respectively”
Churn (NTT DoCoMo Group subscribers): 1.01% (FY2004) — “NTT DoCoMo Group subscribers 1.73 1.40 1.38 1.18 1.23 1.21 1.01”
Churn (Cellular (FOMA+mova)): 0.96% (Q4 FY 2005) — “Cellular churn rate for FY2004/4Q dropped sharply to 0.96%, down 0.4 points year-on-year.”
Churn (Cellular (FOMA+mova)): 1.01% (FY 2005) — “Churn rates for cellular (FOMA+mova) services for the year ended March 31, 2005 were 1.01%, a decrease of 0.20 points compared to the prior fiscal year.”
Churn (PHS): 3.08% (Q3 FY2005) — “Churn Rate % 1.21 1.03 1.06 1.08 0.95 ... PHS ... Churn Rate % 3.49 3.23 3.38 3.23 3.08”
Churn (Cellular (FOMA+mova)): 0.95% (Q3 FY2004) — “improvement in our cellular phone churn rate to below 1% for the third quarter”
Churn (cellular (FOMA+mova)): 1.07% (2Q FY2005 (ended Sept 30, 2004)) — “Churn rate of cellular (FOMA+mova) services was 1.07%, decreased by 0.11 points compared to the same period of the prior year.”
Churn (PHS): 3.49% (Q1 2004) — “PHS Subscribers...Churn Rate % 3.38 3.78 3.49”
Churn (cellular): 1.21% (Q1 2004) — “Churn Rate % 1.07 1.17 1.21”
Churn (cellular subscribers): 1.21% (fiscal 2003) — “Our average monthly churn rate for cellular subscribers was 1.21% for fiscal 2003 and 1.22% and 1.18% for fiscal 2002 and fiscal 2001, respectively.”
Churn (PHS): 3.35% (Q4 2003) — “Churn Rate % 3.35”
Churn (Cellular (FOMA + PDC)): 1.37% (Q4 2003) — “Churn Rate % 1.37”
Churn (PHS): 3.31% (Q3 FY2003) — “Churn Rate (%) 3.31 3.58 3.47”
Churn (Cellular PDC): 1.11% (Q3 FY2003) — “Churn Rate (%) 1.11 1.16 1.22”
Churn (PHS): 3.51% (2Q FY2003) — “Churn Rate % 3.51 3.68 3.47”
Churn (Cellular (PDC)): 1.2% (2Q FY2003) — “Churn Rate % 1.20 1.18 1.22”
Churn (PHS): 3.79% — “Churn Rate % 3.79 3.28 3.47”
Churn (cellular (PDC)): 1.17% — “Churn Rate % 1.17 1.16 1.22”
Churn: 1.22% (FY2002) — “average monthly churn rate for cellular subscribers was 1.22% for fiscal 2002 and 1.18%”
Churn (PHS): 3.42% (FY2003) — “Churn Rate % 3.61 3.71 3.42”
Churn (Cellular (PDC)): 1.22% (FY2003) — “Churn Rate % 1.33 1.15 1.22”
Churn (PHS): 3.35% (FY (PHS)) — “Churn Rate % 3.35”
Churn (PDC cellular): 1.2% (FY (cellular)) — “Churn Rate (%) 1.20”
Churn (PHS): 3.46% (quarterly) — “Churn Rate (5) % 3.46”
Churn (PDC cellular): 1.21% (quarterly) — “Churn Rate (5) % 1.21”
Churn (PHS): 3.27% (Q1 2002) — “Churn Rate (5) % 3.27”
Churn (Cellular (PDC)): 1.16% (Q1 2002) — “Churn Rate (5) % 1.16”
Churn (cellular subscribers): 1.18% (fiscal 2001) — “average monthly churn rate for cellular subscribers was 1.18% for fiscal 2001 and 1.39% and 1.61% for fiscal 2000 and fiscal 1999”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

