Nio
nio.com ↗In their words
“In the Net Promoter Score survey by Land Roads, the NIO ES8 achieved the highest NPS among BEVs, ranking first in both sales volume and product reputation.”
“NIO's new ES8 reached 150,000 deliveries with highest net promoter score (85.3) among all pure electric vehicles in brand health study.”
“Nio's ES8 model achieved an NPS of 85.3, the highest among battery electric vehicles.”
Disclosed NPS over time
Every Net Promoter Score Nio has published, by date.
NPS disclosures (10)
NIO's new ES8 reached 150,000 deliveries with highest net promoter score (85.3) among all pure electric vehicles in brand health study.
NIO earned the highest net promoter score among battery-electric vehicles in a key survey.
NIO ES8 achieved the highest NPS among battery electric vehicles in Land Roads survey, ranking first in sales volume and product.
In the Net Promoter Score survey by Land Roads, the NIO ES8 achieved the highest NPS among BEVs, ranking first in both sales volume and product reputation.
Nio's ES8 model achieved an NPS of 85.3, the highest among battery electric vehicles.
Nio ES8's Net Promoter Score hit 85.3 in a Land Roads study.
Nio ES8 leads China EV owner loyalty with the Nio brand posting an NPS of 81.9 in H1 2026, ranking first for brand health.
NIO's brand achieved a Net Promoter Score according to J.D. Power's First Half 2026 New Energy Vehicle Brand Health Study.
Nio's brand net promoter score is running near 71% with cumulative deliveries close to 160,000.
NIO tops 2025 EV customer loyalty rankings with Net Promoter Score of 51.6, beating Li Auto, Deepal, and Xpeng.
Retention disclosures (1)
NIO uses brand community engagement and user engagement strategies to drive client acquisition and retention in China's EV market.
Lighthouse companies in Automotive (makers, dealers, parts)
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.