NPS Intelligence (beta)

Netflix leads the Belgian streaming market with the highest net promoter score at +23 in Q1.

Netflix achieved a net promoter score of 19 among Belgian subscribers, the highest among SVOD services in the market, though consumers note room for improvement.

Netflix achieved a Net Promoter Score of 35 at the end of 2023, leading Dutch streaming competitors Disney+ (22) and Videoland (21).

Netflix's Net Promoter Score rebounded to 18-month highs at +42 across all markets.

Netflix's Beckham docu-series achieved a Net Promoter Score of +42 compared to Netflix average of +26.

Netflix saw greater decline in Net Promoter Score than other major video streaming services.

Netflix's Net Promoter Score declined 3 points over the year, though it improved versus the previous period, according to Kantar research.

Netflix continues to dominate in customer advocacy with a Net Promoter Score of +46.

Netflix achieves NPS of +46, highest among streaming competitors.

Netflix outscored other OTT platforms in Net Promoter Score in India market analysis.

Netflix reported strong ad-supported tier retention.

Netflix CEO Gregory Peters highlighted record customer retention rate improvement during fourth-quarter earnings call.

Netflix focuses on great content to drive customer retention amid regulatory challenges.

Netflix invests in customer acquisition and retention through marketing campaigns and partnerships.

Netflix is experiencing customer retention trouble, a growing problem for the streaming industry.

Netflix's ad-supported tier is highlighted as a potential customer retention benefit for the company.

Customer retention remains a significant challenge for streaming services, highlighted by Netflix's recent decline in subscriber additions during the last financial quarter.

Netflix achieved a 93 percent customer retention rate through data-driven analysis and recommendation systems.

Netflix's 'Direct' channel evolves from a customer retention tool to a revenue creation mechanism.

Survey shows Netflix users cancelling due to price increases and lack of content, indicating declining customer retention.

Churn (US): 0.1% (Q3 2019) — “we did see some elevated churn in the quarter...0.1 of a percentage point in churn”

Netflix subscriber numbers exceed estimates in latest earnings report, reversing previous quarter's disappointing trend.

Netflix attributes improved customer retention and acquisition to its original content strategy.

Netflix's efforts in original content and customer retention widen competitive moat, per UBS analyst revision.

Churn: 4.2% (FY2009) — “Churn (annualized) 4.2% [2009], defined as customer cancellations in the quarter divided by the sum of beginning subscribers and gross subscriber addition, then divided by three months”

Churn: 4.8% (Q4 2003) — “Average monthly subscriber churn for the fourth quarter of 2003 was 4.8 percent as compared to 5.2 percent in the third quarter of 2003 and 6.3 percent in the fourth quarter of 2002.”

Churn: 5.8% (Q1 2003) — “Average monthly subscriber churn for the first quarter of 2003 was 5.8 percent as compared to 7.2 percent in the first quarter of 2002”

Churn: 7% (Q1 2002) — “For the quarter ended March 31, 2002, an average of approximately 7% of our total subscribers cancelled their subscriptions each month, as compared to the quarter ended March 31, 2001, during which an average of approximately 10% of our total subscribers cancelled their subscriptions each month.”

Churn: 8% (12M ended Mar 31 2002) — “For the twelve months ended March 31, 2002, an average of approximately 8% of our total subscribers cancelled their subscriptions each month.”