Net Servicos de Comunicacao S A
In their words
“Historically, our annual churn rate for pay television has been in the range of approximately 13.0% to 16.0% since 2006”
“The churn rate (disconnection rate) for the Pay TV subscriber base in the 12 months ended 3Q10 at 14.4%, down from 16.0% in 3Q09”
“Churn rate for the Pay TV subscriber base for the last 12 months declined to end 2Q10 at 15.2%”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (79)
Churn (pay television): 13% (2006-2012) — “Historically, our annual churn rate for pay television has been in the range of approximately 13.0% to 16.0% since 2006”
Churn (Pay TV): 14.4% (12M ended Q3 2010) — “The churn rate (disconnection rate) for the Pay TV subscriber base in the 12 months ended 3Q10 at 14.4%, down from 16.0% in 3Q09”
Churn (Pay TV): 15.2% (2Q10 (last 12 months)) — “Churn rate for the Pay TV subscriber base for the last 12 months declined to end 2Q10 at 15.2%”
Churn (pay-television): 15.7% (FY2009) — “Pay-television Year Churn Rate 2009 15.7%”
Churn (Pay TV): 15.9% (12M ended Q1 2010) — “The churn rate (disconnection rate) for the Pay TV subscriber base increased from 15.0% in 1Q09 to 15.9% in 1Q10”
Churn (Pay TV): 15.7% (4Q09 (last 12 months)) — “Churn Rate – last 12 months 15.7% 14.9%”
Churn (broadband Internet): 20% (3Q2009) — “Churn rate for broadband Internet 20 % [3Q2009], 17 % [3Q2008]”
Churn (Broadband): 20.3% (last 12 months as of 3Q09) — “In the past 12 months, churn rate rose from 17.1% in 3Q08 to 20.3% in 3Q09.”
Churn (Pay TV): 16% (last 12 months as of 3Q09) — “The churn rate in the past 12 months increased from 14.5% in 3Q08 to 16.0% in 3Q09.”
Churn (Broadband): 20% (Q2 2009, last 12 months) — “Last-12-month churn rate rose from 17.9% in 2Q08 to 20.0% in 2Q09”
Churn (pay TV): 15.5% (2Q09 (12 months)) — “The churn rate in the last 12 months was 15.5%, practically stable in comparison with the 15.4% in 2Q08”
Churn (Broadband): 19.2% (last 12 months as of 1Q09) — “Churn Rate – last 12 months 19.2% 17.9%”
Churn (pay TV): 15% (1Q09 (12 months)) — “Churn rate in the past 12 months was 15.0%, returning to the levels before the increase following the acquisition of Vivax”
Churn (Broadband Internet): 18.1% (FY2008) — “Churn Rate Broadband Internet 2008 18.1%”
Churn (Pay Television): 14.9% (FY2008) — “Churn Rate Pay Television 2008 14.9%”
Churn (Broadband): 18.1% (FY2008) — “Churn rate rose from 17.1% in 2007 to 18.1% in 2008”
Churn (Pay TV): 14.9% (last 12 months of FY2008) — “Churn rate in the last 12 months came to 14.9%, returning to its level before the increase triggered by the consolidation of Vivax.”
Churn (Pay TV): 14.5% (Q3 2008 (last 12 months)) — “Churn Rate – last 12 months 14.5% 14.6% - [Pay TV] Churn rate in the past 12 months was 14.5%, slightly lower than the 14.6% registered in 3Q07”
Churn (broadband): 17.9% (12 months ended Q2 2008) — “Our broadband churn rate rose from 15.0% to 17.9% in the past 12 months”
Churn (pay TV): 15.4% (12 months ended Q2 2008) — “In the past 12 months, our pay TV churn rate was 15.4%, higher than the 14.4% in 2Q07”
Churn (Broadband Internet): 17.1% (FY2007) — “Year Churn Rate Pay Television Broadband Internet 2007 15.4% 17.1%”
Churn (Pay Television): 15.4% (FY2007) — “Year Churn Rate Pay Television Broadband Internet 2007 15.4% 17.1%”
Churn (Broadband): 17.9% (Q1 2008) — “the Broadband churn rate in the last 12 months increased from 13.8% in 1Q07 to 17.9% this quarter”
Churn (Pay TV): 15.9% (Q1 2008) — “The Pay TV churn rate in the last 12 months increased from 13.4% in 1Q07 to 15.9% in 1Q08”
Churn (Pay-TV): 15.4% (FY2007) — “The churn rate for the past 12 months in Pay-TV was 15.4%, slightly higher than the 13.4% recorded in 2006.”
Churn (Broadband): 17.1% (FY 2007) — “Broadband churn rate in the last 12 months stood at 17.1% at the close of the quarter, up from 15.9% at the close of 4Q06.”
Churn (Broadband): 15.9% (Q3 2007, last 12 months) — “Broadband churn rate for the last 12 months stood at 15.9%, below the 16.5% recorded in the 3Q06”
Churn (Pay TV): 14.3% (Q3 2007, last 12 months) — “Pay TV churn rate in the last 12 months stood at 14.3%, edging down from the 14.7% recorded in the 3Q06”
Churn (Broadband): 15.3% (Q2 2007) — “Broadband churn rate in the last 12 months ended the quarter at 15.3%, a slight drop versus the 15.5% registered in the 2Q06.”
Churn (Pay TV): 13.9% (Q2 2007) — “Pay TV churn rate in the last 12 months posted a slight decline, from 14.2% in the 2Q06 to 13.9% in 2Q07.”
Churn: 13.4% (FY2006) — “Our annual churn rate has been stable in the range of 13% to 14% since 2003...Year Churn Rate 2006 13.4% 2005 13.8%”
Churn (broadband): 13.8% (FY2006) — “closing 2006 with 727,000 subscribers, versus 366,000 at the end of 2005. The churn rate stood at 13.8%, very close to the previous year's level.”
Churn (pay-TV): 13.4% (FY2006) — “we ended the year with 1,812,000 subscribers, 18% more than at the end of 2005, accompanied by a churn rate of 13.4%, slightly better than the previous year.”
Churn (Broadband): 14.4% (last 12 months (Q3 2006)) — “Last 12-month Broadband churn rate ended 3Q06 at 14.4%, slightly higher than the 13.7% recorded in the same period of the previous year”
Churn (Pay-TV): 14% (last 12 months (Q3 2006)) — “Last 12-month Pay-TV churn rate edged up slightly year-over-year, from 12.9% to 14.0%”
Churn (Broadband): 14% (2Q06 (last 12 months)) — “Last 12-month churn rate ended the quarter at 14.0%, slightly up on the 13.4% recorded in the same three months of 2005”
Churn (Pay-TV): 14.1% (2Q06 (last 12 months)) — “Last 12-month churn rate edged up slightly year-over-year, from 13.4% to 14.1%”
Churn (pay-television): 13.8% (FY2005) — “Our annual churn rate has been stable in the range of 13% to 14% since 2003... Year Churn Rate 2005 13.8%”
Retention rate: 86% (Q1 2006) — “The Customer Relationship Management Department, responsible for subscriber retention and reversion islands, ended the first quarter of the year with a retention level of 86% of the total disconnection requests. Such result is an improvement over the 74% level”
Churn (Broadband): 13.4% (Q1 2006) — “Broadband churn rate in the last 12 months ended 1Q06 at 13.4%, in line with the 13.1% recorded in the same period of the previous year”
Churn (Pay-TV): 13.5% (Q1 2006) — “Churn rate recorded a slight increase in comparison to the same quarter of the previous year, from 13.1% to 13.5% this quarter”
Retention rate: 77% (Q4 2005) — “Customer Relationship Management Area... retention level of 77% of the total disconnection requests”
Churn (Broadband): 13.9% (Q4 2005) — “Broadband subscriber base... Churn Rate – last 12 months 13.9%”
Churn (Pay-TV): 13.8% (Q4 2005) — “Pay-TV subscriber base... Churn Rate – last 12 months 13.8%”
Churn (Pay TV): 12.9% (3Q05) — “Churn rate for the last 12 months dropped from 13.9% in 3Q04 to 12.9% in 3Q05.”
Churn: 12.2% (June 2005) — “Annual Churn Rate has declined since 2002... June 2005 12.2%”
Churn (Broadband): 13.7% (LTM Q2 2005) — “Broadband churn rate in the last 12 months grew from 11.4% in 2Q04 to 13.7% this quarter.”
Churn (Pay-TV): 12.2% (LTM Q2 2005) — “Churn rate for the last 12 months dropped from 14.1% in 2Q04 to 12.2% in 2Q05.”
Churn (pay-television subscribers): 12.8% (2004) — “Our annual churn rate has declined since 2002...2004 12.8%”
Churn (Broadband): 13.1% (LTM Q1 2005) — “Broadband churn rate for the last 12 months went up from 10.9% in 1Q04 to 13.1% this quarter.”
Churn (Pay-TV): 12.8% (LTM Q4 2004) — “Churn Rate – LTM 12.8% 13.8% - ... Churn rate for the last 12 months was 12.8%, a decrease in comparison to 13.8% in 2003.”
Churn (Broadband): 12.3% (Q3 2004, LTM) — “12 months broadband churn rate rose in this quarter from 11.4% to 12,3%. The unification of the billing system occurred in the previous quarter made the Company more efficient in disconnecting subscribers, resulting in this increase.”
Churn (Pay-TV): 13.9% (Q3 2004, LTM) — “Churn Rate – LTM 13.9% 14.1% - - - - Pay-TV ARPU”
Retention rate (Pay-TV): 66% (Q2 2004) — “Subscriber retention efficiency in the quarter accounted for 66% of total disconnection requests, versus the 70% recorded in the previous quarter”
Churn (Broadband): 11.4% (Q2 2004) — “Broadband churn rate in the last 12 months presented a slight increase from 10.9% in 1Q04 to 11.4% this quarter”
Churn (Pay-TV): 14.1% (Q2 2004) — “Churn rate in the last 12 months increased slightly in comparison to the 13.6% recorded in 1Q04, reaching 14.1%”
Churn: 13.8% (FY2003) — “Annual churn rate has declined in 2003...13.8% compared to 18.1% in 2002”
Churn (Broadband (Vírtua)): 10.9% (Q1 2004, LTM) — “Churn rate in the last 12 months, dropped from 12.1% in 4Q03 to 10.9% this quarter. The continued improvement in Vírtua's churn rate, reflects the development at the services quality and call center performance.”
Churn (Pay-TV): 13.6% (Q1 2004, LTM) — “Churn rate in the last 12 months remained stable at 13.6% compared to the 13.8% level registered last quarter.”
Churn (Broadband): 12.1% (12 months Q4 2003) — “Churn Rate –12 months 12.1% 14.5% 12.1% 20.6%”
Churn (Pay-TV): 13.8% (12 months Q4 2003) — “Churn Rate – 12 months 13.8% 14.1% 13.8% 20.1%”
Churn (broadband): 11.7% (Q3 2003) — “Churn Rate (Annualized) 11.7%”
Churn (pay-TV): 14.1% (12-month) — “Churn Rate - 12 months 14.1%”
Churn (pay-TV): 14% (Q3 2003) — “Churn Rate in the quarter (Annualized) 14.0%”
Churn (Broadband): 17% (Q2 2003 (12-month)) — “Vírtua's churn rate of last 12 months was 17.0% in the quarter, a 4.8 p.p. decrease”
Churn (Pay-TV): 14.2% (Q2 2003 (quarterly annualized)) — “Churn Rate in the quarter (Annualized) 14.2%”
Churn (Pay-TV): 15.1% (Q2 2003 (12-month)) — “Churn rate of last 12 months decreased to 15.1% against 16.5% in 1Q03”
Churn (pay-television): 18.1% (2002) — “Our churn in 2002 was 18.1% compared to 22.8% in 2001.”
Churn (Vírtua annualized): 18.6% (Q1 2003) — “Vírtua's annualized churn rate was 18.6% in 1Q03, fairly stable compared to 4Q02.”
Churn (Pay-TV annualized): 14.8% (Q1 2003) — “Annualized churn rate was 14.8% against 13.8% in 4Q02.”
Churn (Virtua broadband): 18.2% (Q4 2002, annualized) — “Vítua's annualized churn rate was 18.2%, a lower result when compared to 19.9% in 3Q02.”
Churn (residential internet (NET SERVICOS)): 13.8% (Q4 2002, annualized) — “The quarterly annualized churn rate dropped from 17.9% in 3Q02 to 13.8% in 4Q02.”
Churn (Vírua): 18.2% (4Q02) — “Vírua's annualized churn rate was 18.2%, lower than 19.9% in 3Q02.”
Churn: 13.8% (4Q02) — “The annualized churn rate dropped from 17.9% in 3Q02 to 13.8% in 4Q02.”
Churn (Vírtua): 19.9% (Q3 2002) — “Vírtua's annualized churn rate was 19.9%, quite low when compared to the 34.3% in 2Q02”
Churn (overall): 17.9% (Q3 2002) — “annualized churn rate in 3Q02 was 17.9% compared to 19.6% in the previous quarter”
Churn (Vírtura): 19.9% (Q3 2002, annualized) — “Vírtua's annualized churn rate was 19.9%, quite low when compared to the 34.3% in 2Q02.”
Churn: 17.9% (Q3 2002, annualized) — “The annualized churn rate in 3Q02 was 17.9% against 19.6% in the previous quarter.”
Churn: 25% — “increase of the churn-rate above 25% for two consecutive quarters”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

