NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  National Australia Bank (NAB)

National Australia Bank (NAB)

nab.com.au ↗
43
Latest disclosed NPS
10 Jun 2025
22
NPS entries
9 with a number
2017–26
Years covered
23 entries in all

In their words

“NAB's Net Promoter Score sits at +43, signalling strong customer loyalty and satisfaction in corporate banking.”
— reported by miragenews.com · 10 Jun 2025
“NAB's net promoter score from brokers is +38.”
— reported by brokernews.com.au · 24 Nov 2023
“NAB's Consumer NPS remained stable at -1 from March to June 2022, ranking first among major Australian banks.”
— reported by brokernews.com.au · 10 Aug 2022

Disclosed NPS over time

Every Net Promoter Score National Australia Bank (NAB) has published, by date.

-20020402018201920202022202324-16-17-18-1841-13843

NPS disclosures (22)

Search the database →

10 Jun 2026
NPSProgram

NAB ranked #1 on Net Promoter Score and Relationship Strength Index in Coalition Greenwich 2026 Australia Large Corporate Relationship Banking Study.

— reported by news.nab.com.au · 10 Jun 2026
news.nab.com.au ↗
27 May 2026
NPSProgram

NAB's Small Business strategic net promoter score rose by three points, indicating improved customer experience.

— reported by thedigitalbanker.com · 27 May 2026
thedigitalbanker.com ↗
10 Jun 2025
NPS43

NAB's Net Promoter Score sits at +43, signalling strong customer loyalty and satisfaction in corporate banking.

— reported by miragenews.com · 10 Jun 2025
miragenews.com ↗
23 Oct 2024
NPSProgram

NAB ranked first on net promoter score in the high net worth and mass affluent segment according to interim results.

— reported by theaustralian.com.au · 23 Oct 2024
theaustralian.com.au ↗
24 Nov 2023
NPS38

NAB's net promoter score from brokers is +38.

— reported by brokernews.com.au · 24 Nov 2023
brokernews.com.au ↗
22 Jun 2023
NPSProgram

NAB's AFLW sponsorship resulted in significantly higher NPS among AFLW fans aware of the sponsorship.

— reported by adnews.com.au · 22 Jun 2023
adnews.com.au ↗
2 Jun 2023
NPSProgram

NAB's Corporate and Institutional Bank retained the #1 position using Net Promoter Score (NPS) to measure customer loyalty and satisfaction.

— reported by technologymagazine.com · 2 Jun 2023
technologymagazine.com ↗
10 Aug 2022
NPS-1

NAB's Consumer NPS remained stable at -1 from March to June 2022, ranking first among major Australian banks.

— reported by brokernews.com.au · 10 Aug 2022
brokernews.com.au ↗
10 Jun 2022
NPS41

NAB's Corporate and Institutional Bank achieved an NPS of +41, the highest of any bank in Australia.

— reported by brokernews.com.au · 10 Jun 2022
brokernews.com.au ↗
9 Jun 2022
NPSProgram

NAB's Corporate and Institutional Bank demonstrated strong relationship strength measured by Net Promoter Score.

— reported by miragenews.com · 9 Jun 2022
miragenews.com ↗
27 Apr 2020
NPS-18

NAB's Net Promoter Score rose 3 points to -18, indicating more customers would discourage others from using the bank than recommend it.

— reported by theaustralian.com.au · 27 Apr 2020
theaustralian.com.au ↗
13 Feb 2020
NPS-18

NAB's net promoter score declined from -16 to -18 in December, though it remained first among major banks.

— reported by theaustralian.com.au · 13 Feb 2020
theaustralian.com.au ↗
3 May 2019
NPS-17

NAB's Net Promoter Score declined one point to -17, placing the bank second among major Australian banks.

— reported by brokernews.com.au · 3 May 2019
brokernews.com.au ↗
20 Dec 2018
NPSProgram

NAB shareholders debate reliance on net promoter score for customer engagement strategy.

— reported by financialstandard.com.au · 20 Dec 2018
financialstandard.com.au ↗
2 Nov 2018
NPS-16

NAB's net promoter score is negative 16 percent, reflecting damage from the Hayne inquiry but better than two of its peers.

— reported by afr.com · 2 Nov 2018
afr.com ↗
16 Aug 2018
NPSProgram

NAB fell from first to second on net promoter score across priority segments in second half results.

— reported by theaustralian.com.au · 16 Aug 2018
theaustralian.com.au ↗
4 May 2018
NPSProgram

NAB CEO describes strategy incorporating Net Promoter Scores and client experience measures to reduce bank complexity.

— reported by computerworld.com.au · 4 May 2018
computerworld.com.au ↗
19 Sep 2017
NPSProgram

NAB has participated in the net promoter program for two years and collected over 315,000 customer feedback fragments.

— reported by theaustralian.com.au · 19 Sep 2017
theaustralian.com.au ↗
5 Sep 2017
NPS24

NAB has achieved a Net Promoter Score of +24, the highest among Australian banks.

— reported by cio.co.nz · 5 Sep 2017
cio.co.nz ↗
5 Sep 2017
NPSProgram

NAB is launching chatbots in call centres as part of its 'journeys' project to increase Net Promoter Score.

— reported by businessinsider.com.au · 5 Sep 2017
businessinsider.com.au ↗
29 Aug 2017
NPSProgram

NAB has embedded the Net Promoter System to drive a culture of customer advocacy.

— reported by cmo.com.au · 29 Aug 2017
cmo.com.au ↗
12 Apr 2017
NPSProgram

NAB to lift net promoter score disclosure to stakeholders.

— reported by afr.com · 12 Apr 2017
afr.com ↗

Retention disclosures (1)

Open in the retention database →

15 Apr 2019
Retentionup

NAB claims it has strongly improved customer retention in its mortgage broker business.

— reported by afr.com · 15 Apr 2019
afr.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.