Morningstar, Inc.
morningstar.com ↗In their words
“We also benefit from strong customer engagement, underscored by a 2025 net promoter score of 48. Meanwhile, PitchBook’s hybrid AI+HI (human-intelligence) approach, which integrates machine learning with human validation, continues to support our efforts…”
“What are the incentives for PitchBook’s sales force to drive incremental new business wins, grow customer count, incremental seats/usage, and drive higher NPS scores?”
“Finally, PitchBook’s Net Promoter Score (NPS) of 56 as of May 2022 also demonstrated customer satisfaction with the product. (NPS scores are used to aid sales, service, and most importantly product to understand trends in user satisfaction and sentiment.”
Disclosed NPS over time
Every Net Promoter Score Morningstar, Inc. has published, by date.
NPS disclosures (8)
We also benefit from strong customer engagement, underscored by a 2025 net promoter score of 48. Meanwhile, PitchBook’s hybrid AI+HI (human-intelligence) approach, which integrates machine learning with human validation, continues to support our efforts…
What are the incentives for PitchBook’s sales force to drive incremental new business wins, grow customer count, incremental seats/usage, and drive higher NPS scores?
Could you disclose PitchBook's NPS (Net Promoter Score) in 2024? I'm interested in how LCD integration impacted existing and LCD customers' NPS.
It has become integral to clients who simply love it, as reflected in its high NPS scores. Meanwhile, public and private market convergence only accelerated in 2024.
Finally, PitchBook’s Net Promoter Score (NPS) of 56 as of May 2022 also demonstrated customer satisfaction with the product. (NPS scores are used to aid sales, service, and most importantly product to understand trends in user satisfaction and sentiment.
4.) John Gabbert disclosed PitchBook’s NPS at the Annual Meeting in 2018 of 58, and Kunal Kapoor indicated that it is “off the charts” at the 2020 Annual Meeting.
…retirement accounts · Double-digit annual growth rates in total licenses for Morningstar Direct and PitchBook Data · Positive trends in our Net Promoter Score, a measure of product satisfaction based on how likely users are to recommend a product or…
Continue Driving Quality Efforts and Customer Loyalty Net Promoter Score 2011 12% in 2010 40 We also want to build customer loyalty, and probably the single best measure of that is the Net Promoter Score.
Retention disclosures (4)
Retention rate (PitchBook): 107% (FY2024) — “PitchBook annual revenue renewal rates dropped to 107% in 2024 from 112% in 2023.”
Retention rate (Morningstar Data): 100% (FY2024) — “Morningstar Data's renewal rate dropped to 100% in 2024 from 104% in 2023.”
Morningstar conducted advisor client retention research across four surveys in 2021 and 2022 to identify reasons clients stay with their advisors.
Retention rate (subscription-based products): 60% (2008) — “In 2008, we estimate that our retention rate for subscription-based products...averaged between 60% and 65%”
Lighthouse companies in Payments, wealth & financial services
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.