NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Telecom & media  /  Millicom International Cellular S.A.

Millicom International Cellular S.A.

millicom.com ↗
—
Latest disclosed NPS
no score published
24
NPS entries
0 with a number
50%
Retention
7 Aug 2025
50%
Churn
12 May 2026

In their words

“Churn for convergent customers is almost 50% lower than for nonconvergent customers”
— Marcelo Benitez, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q1 2026 · 12 May 2026 · NI-09F49FF
“Convergent customer has half of the churn of our regular Home customer”
— Marcelo Benitez, CEO, Millicom International Cellular S.A. · Earnings call, Q2 2025 · 7 Aug 2025 · NI-4DA7299
“35% of the new customers are coming through our FMC offers. These customers come with very low churn, below 2%”
— Bart Vanhaeren, Chief Financial Officer, Millicom International Cellular S.A. · Earnings call, Q3 2024 · 9 Nov 2024 · NI-ABA7182

NPS disclosures (24)

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23 Apr 2024
NPSProgram

…before interest, tax, depreciation and amortization) 20% OFCFaL (Operating Free Cash Flow after Leases) 20% rNPS (relational net promoter score) 10% Personal performance 30% Payout is based on a linear scale with minimum, target and maximum…

— Millicom International Cellular S.A. · SEC 6-K report · filed 23 Apr 2024 · NI-CA872DC
SEC 6-K report ↗
17 Apr 2024
NPSProgram

…before interest, tax, depreciation and amortization) 20% OFCFaL (Operating Free Cash Flow after Leases) 20% rNPS (relational net promoter score) 10% Personal performance 30% Payout is based on a linear scale with minimum, target and maximum…

— Millicom International Cellular S.A. · SEC 6-K report · filed 17 Apr 2024 · NI-E4920F6
SEC 6-K report ↗
12 Mar 2024
NPSProgram

Of the remaining 40%, 10% was allocated to customer satisfaction—measured using Relational Net Promoter Score (rNPS)—and 30% was based on individual strategic objectives .

— Millicom International Cellular S.A. · SEC 20-F annual report · filed 12 Mar 2024 · NI-2F9FB6C
SEC 20-F annual report ↗
27 Jul 2023
NPSProgram

Not only because of the brand, but also because of the customer base, but also because it drives higher NPS and because customers view it as a sticky part of our offering.

— Mauricio Ramos, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q2 2023 · 27 Jul 2023 · NI-135CDF1
Earnings call, Q2 2023 ↗
24 Apr 2023
NPSProgram

Amortization (“ EBITDA ”) (20%), 15 (iii) Operating Free Cash Flow after Leases* (“ OFCFal ”) (20%), (iv) Relational Net Promoter Score (“ rNPS” ) (10%), and (v) Personal Performance** (30%). * EBITDA less CAPEX (OCF), less changes in working capital…

— Millicom International Cellular S.A. · SEC 6-K report · filed 24 Apr 2023 · NI-9FBCF9F
SEC 6-K report ↗
28 Feb 2023
NPSProgram

43 We have also adopted and deployed a net promoter score (“NPS”) program, designed to strengthen our customer-centric culture, and NPS is one of the metrics used to measure management performance under our incentive compensation plan.

— Millicom International Cellular S.A. · SEC 20-F annual report · filed 28 Feb 2023 · NI-5A84A63
SEC 20-F annual report ↗
17 Mar 2022
NPSProgram

Amortization (“ EBITDA ”) (20%), (iii) Operating Free Cash Flow after Leases* (“ OFCFal ”) (20%), (iv) Relational Net Promoter Score (“ rNPS” ) (10%), and (v) Personal Performance** (30%). * EBITDA less CAPEX (OCF), less changes in working capital…

— Millicom International Cellular S.A. · SEC 6-K report · filed 17 Mar 2022 · NI-07BAAA6
SEC 6-K report ↗
1 Mar 2022
NPSProgram

We have also adopted and deployed a net promoter score (“NPS”) program, designed to strengthen our customer-centric culture, and NPS is one of the metrics used to measure management performance under our incentive compensation plan.

— Millicom International Cellular S.A. · SEC 20-F annual report · filed 1 Mar 2022 · NI-4B79FFC
SEC 20-F annual report ↗
11 Feb 2022
NPSProgram

Over the past 2 years, we have made strategic spectrum purchases that have allowed us to drive our NPS scores higher and that continue to add customers.

— Mauricio Ramos, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q4 2021 · 11 Feb 2022 · NI-0145585
Earnings call, Q4 2021 ↗
10 Mar 2021
NPSProgram

We have also adopted and deployed a net promoter score (“NPS”) program, designed to strengthen our customer-centric culture, and NPS is one of the metrics used to measure management performance under our incentive compensation plan.

— Millicom International Cellular S.A. · SEC 20-F annual report · filed 10 Mar 2021 · NI-A7FD381
SEC 20-F annual report ↗
12 Feb 2021
NPSProgram

NPS is now our main internal KPI used for management incentive compensation because we know that we create shareholder value by increasing the number of satisfied customers who become attached to our high-speed data networks.

— Mauricio Ramos, CEO, Millicom International Cellular S.A. · Earnings call, Q4 2020 · 12 Feb 2021 · NI-EADDEE0
Earnings call, Q4 2020 ↗
11 Feb 2021
NPSProgram

In order to measure our performance in this area, we monitor our Net Promoter Score (NPS), which increased 13% year-on-year and ended the year at record levels on average.

— Millicom International Cellular S.A. · SEC 6-K report · filed 11 Feb 2021 · NI-EEAEC09
SEC 6-K report ↗
1 Aug 2020
NPSProgram

…we have been turning our market leadership into consumer-centric market leadership, as we have moved from a transaction-driven business to a subscription-driven business that uses Net Promoter Score to support our decision-making and reward our leaders.

— Mauricio Ramos, CEO, Millicom International Cellular S.A. · Earnings call, Q2 2020 · 1 Aug 2020 · NI-9DE2980
Earnings call, Q2 2020 ↗
28 Feb 2020
NPSProgram

We have also adopted and deployed a net promoter score (“NPS”) program, designed to strengthen our customer-centric culture, and we have incorporated NPS into our incentive compensation plan beginning in 2018.

— Millicom International Cellular S.A. · SEC 20-F annual report · filed 28 Feb 2020 · NI-CD20F42
SEC 20-F annual report ↗
25 Feb 2020
NPSProgram

Two years ago, we incorporated Net Promoter Score into our incentive compensation plans, because we wanted to affect behavior and become a more customer-centric company.We're becoming a subscription company, which by definition is a customer-centric…

— Mauricio Ramos, CEO, Millicom International Cellular S.A. · Earnings call, Q4 2019 · 25 Feb 2020 · NI-D5C270A
Earnings call, Q4 2019 ↗
24 Oct 2019
NPSProgram

So we want to deliver an excellent customer experience, and we track NPS scores closely. This is one of the metrics that actually sits within our compensation plan.

— Mauricio Ramos, CEO, Millicom International Cellular S.A. · Earnings call, Q3 2019 · 24 Oct 2019 · NI-D0C0946
Earnings call, Q3 2019 ↗
19 Jul 2019
NPSProgram

Two, we have built a very strong asset base with a converging network infrastructure, stronger and stronger distribution capabilities, growing customer relationships, a well-recognized brand and now, improving NPS levels.

— Mauricio Ramos, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q2 2019 · 19 Jul 2019 · NI-1939D26
Earnings call, Q2 2019 ↗
3 Jun 2019
NPSProgram

We have also adopted and deployed a net promoter score (“NPS”) program, designed to strengthen our customer-centric culture, and we have incorporated NPS into our incentive compensation plan beginning in 2018.

— Millicom International Cellular S.A. · SEC F-1 IPO prospectus · filed 3 Jun 2019 · NI-653A2E4
SEC F-1 IPO prospectus ↗
14 Mar 2019
NPSProgram

The performance measures are: (i) Service Revenue (20%), (ii) EBITDA (earnings before interest, tax, depreciation and amortization) (20%), (iii) OFCF (operating free cash flow) 20%, (iv) Net Promoter Score (NPS) 10%, and (v) Personal Performance (30%).

— Millicom International Cellular S.A. · SEC 6-K report · filed 14 Mar 2019 · NI-292F1C4
SEC 6-K report ↗
28 Feb 2019
NPSProgram

We have also adopted and deployed a net promoter score (“NPS”) program, designed to strengthen our customer-centric culture, and we have incorporated NPS into our incentive compensation plan beginning in 2018.

— Millicom International Cellular S.A. · SEC 20-F annual report · filed 28 Feb 2019 · NI-A634540
SEC 20-F annual report ↗
8 Feb 2019
NPSProgram

Our Net Promoter Score (NPS) for Guatemala is among the highest within our Latam segment, underscoring the strength of our brand in that country.

— Millicom International Cellular S.A. · SEC 6-K report · filed 8 Feb 2019 · NI-F1B8D7C
SEC 6-K report ↗
24 Oct 2018
NPSProgram

As a result, our NPS is already trending up strongly. This new offering is indeed pulling in postpaid clients that are bringing in higher satisfaction and we believe lower churn and a higher lifetime value over time.

— Mauricio Ramos, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q3 2018 · 24 Oct 2018 · NI-888F7A7
Earnings call, Q3 2018 ↗
20 Jul 2018
NPSProgram

Our NPS numbers are going up in Paraguay and I’m a strong believer that the closer you are to the customers, the better you provide good customer service and a more convergent you offer is the better you’re going to withstand any other competition.

— Mauricio Ramos, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q2 2018 · 20 Jul 2018 · NI-A621818
Earnings call, Q2 2018 ↗
25 Apr 2018
NPSProgram

In a series of initiatives underway that are starting to produce positive results in terms of both [NPS course], customer satisfaction and cost reductions.

— Mauricio Ramos, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q1 2018 · 25 Apr 2018 · NI-2F4EC4E
Earnings call, Q1 2018 ↗

Retention disclosures (5)

Open in the retention database →

12 May 2026
Churn50%

Churn (convergent customers vs non-convergent): 50% (Q1 2026) — “churn for convergent customers is almost 50% lower than for nonconvergent customers”

— Marcelo Benitez, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q1 2026 · 12 May 2026 · NI-09F49FF
Earnings call, Q1 2026 ↗
7 Aug 2025
Retention50%

Retention rate (Home/convergent): 50% (Q2 2025) — “convergent customer has half of the churn of our regular Home customer”

— Marcelo Benitez, CEO, Millicom International Cellular S.A. · Earnings call, Q2 2025 · 7 Aug 2025 · NI-4DA7299
Earnings call, Q2 2025 ↗
9 Nov 2024
Churn2%

Churn (Colombia postpaid (FMC)): 2% (Q3 2024) — “35% of the new customers are coming through our FMC offers. These customers come with very low churn, below 2%”

— Bart Vanhaeren, Chief Financial Officer, Millicom International Cellular S.A. · Earnings call, Q3 2024 · 9 Nov 2024 · NI-ABA7182
Earnings call, Q3 2024 ↗
2 Aug 2024
Churn60%

Churn (Home): 60% (Q2 2024) — “we have allowed us to reduce churn by 60 basis points”

— Millicom International Cellular S.A. management · Earnings call, Q2 2024 · 2 Aug 2024 · NI-768566C
Earnings call, Q2 2024 ↗
21 Jul 2016
Churn2%

Churn (Fixed network/Cable): 2% (Q2 2016) — “Our overall churn on our fixed network, for cable, across our markets on average is just shy of 2%, which is a pretty good churn rate for these markets”

— Mauricio Ramos, Chief Executive Officer, Millicom International Cellular S.A. · Earnings call, Q2 2016 · 21 Jul 2016 · NI-52770E1
Earnings call, Q2 2016 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.