McDonald's
mcdonalds.com ↗In their words
“McDonald's maintains strong customer retention with 86% annual consumer visits and impressive buyer penetration.”
“McDonald's achieved a customer retention rate of 88%, primarily due to market saturation of its ubiquitous stores.”
“McDonald's digital sales mix expansion is reshaping how the company drives traffic, ticket size, and customer retention.”
NPS disclosures (1)
McDonald's is moving beyond net promoter scores to focus on complaints per million as a new CX success metric.
Retention disclosures (6)
McDonald's customer retention fell from 61.2% in May 2024 to 56.4% by January 2025, despite $5 Meal Deal promotion.
McDonald's digital sales mix expansion is reshaping how the company drives traffic, ticket size, and customer retention.
McDonald's maintains strong customer retention with 86% annual consumer visits and impressive buyer penetration.
McDonald's improvements to digital and loyalty platforms could increase customer engagement and retention.
McDonald's free fries programme aims to secure customer retention at every location.
McDonald's achieved a customer retention rate of 88%, primarily due to market saturation of its ubiquitous stores.
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.