MarketWise
marketwise.com ↗In their words
“Our churn is around between 1.8% to 2.2% or 2.3% historically over the past 3 years”
“We're in that range of 1.5% to 2% that we've published in previous investor decks. We're just at the higher end of the range”
“You can see this in our more than 90% annual revenue retention rate”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (20)
MarketWise reported net revenue retention of 91% for 2025, up from 53% in 2024.
Churn: 2.8% (monthly) — “Subscriber count churn rate has ranged from approximately 2.4% to 3.7% per month between 2023 and 2025”
Net revenue retention: 91% (FY2025) — “net revenue retention rate, which improved from 53% in 2024 to 91% in 2025”
Net revenue retention: 55% (averaged 2022 to 2024) — “We believe our net revenue retention rate, which has averaged over 55% from 2022 to 2024, is a more meaningful gauge”
Churn: 2.8% (monthly average 2022-2024) — “Subscriber count churn rate has ranged from approximately 2.4% to 3.3% per month between 2022 and 2024”
Churn: 2.5% (2021-2023) — “Subscriber count churn has ranged from approximately 2.3% to 2.7% per month between 2021 and 2023”
Net revenue retention: 70% (2021-2023 average) — “net revenue retention rate, which has averaged over 70% from 2021 to 2023”
Churn: 2.2% (monthly, trailing twelve months as of March 31, 2023) — “Subscriber count churn has ranged from approximately 1.8% to 2.7% per month between 2020 and 2022. As of March 31, 2023, the average monthly churn over the trailing twelve months was near the higher end of this range.”
Churn: 2.7% (Monthly) — “Subscriber count churn has ranged from approximately 1.8% to 2.7% per month between 2020 and 2022.”
Net revenue retention: 80% (Three-year period ended December 31, 2022) — “This has resulted in over 80% net revenue retention for the three-year period ended December 31, 2022 across our products.”
Churn: 2% (Q2 2022, monthly) — “Subscriber count churn has ranged from approximately 1.8% to 2.3% per month between 2019 and 2021...returned to historical levels in second quarter 2022”
Churn (Total Paid Subscribers): 9.3% (Q1 2022) — “Total Paid Subscribers decreased by 93 thousand, or 9.3%, to 909 thousand”
Churn: 2.3% (monthly) — “Subscriber count churn has ranged from approximately 1.8% to 2.3% per month between 2019 and 2021”
Churn: 2% (Q4 2021) — “our churn is around between 1.8% to 2.2% or 2.3% historically over the past 3 years”
Net revenue retention: 90% (3-year period ended Dec 31, 2021) — “This has resulted in over 90% net revenue retention for the three-year period ended December 31, 2021 across our products.”
Net revenue retention: 93% (2018-2020 average) — “net revenue retention rate, which has averaged 93% from 2018 to 2020”
Churn: 1.75% (Q2 2021) — “we're in that range of 1.5% to 2% that we've published in previous investor decks. We're just at the higher end of the range”
Net revenue retention: 90% (Q2 2021) — “you can see this in our more than 90% annual revenue retention rate”
Churn: 1.5% — “Subscriber churn (or rate of attrition) is low and generally runs approximately 1 to 2% per month.”
Net revenue retention: 110% (FY2020) — “Our net revenue retention rate was 110%, 83%, and 85% in 2020, 2019, and 2018, respectively.”
Lighthouse companies in Payments, wealth & financial services
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.