Lufthansa
lufthansa.com ↗In their words
“Lufthansa's Net Promoter Score fell from 57 to 35, affecting customer satisfaction.”
“Lufthansa noticed its Net Promoter Score had reached an all-time low and launched a service overhaul to address the issue.”
“Lufthansa launched Project FOX in response to declining Net Promoter Score, a key industry metric.”
NPS disclosures (5)
Lufthansa noticed its Net Promoter Score had reached an all-time low and launched a service overhaul to address the issue.
Lufthansa launched Project FOX in response to declining Net Promoter Score, a key industry metric.
Lufthansa is aiming to improve its Net Promoter Score and plans to increase this value in the long term.
Lufthansa CEO Spohr is challenged over the airline falling short of its own premium standards on Net Promoter Score.
Lufthansa's Net Promoter Score fell from 57 to 35, affecting customer satisfaction.
Retention disclosures (0)
No retention figures yet.
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



