LifeLock, Inc.
In their words
“Our retention rate was up modestly to 87.4% in the past quarter from 87.2% in Q1”
“• Ms. Schneider – strategy formulation; increase net promoter score; brand index; increase transactions and partner collaboration; enhance technology offerings; increase member base growth; increase employee engagement; and increase enterprise…”
“• Ms. Schneider – Increase net promoter score; stabilize annualized churn; extend LifeLock Wallet reach, engagement, and conversion to LifeLock; launch one new product with the potential to scale; increase member base growth; partner group to grow gross…”
NPS disclosures (4)
…• Ms. Schneider – strategy formulation; increase net promoter score; brand index; increase transactions and partner collaboration; enhance technology offerings; increase member base growth; increase employee engagement; and increase enterprise…
…• Ms. Schneider – Increase net promoter score; stabilize annualized churn; extend LifeLock Wallet reach, engagement, and conversion to LifeLock; launch one new product with the potential to scale; increase member base growth; partner group to grow gross…
1-800-LifeLock LifeLock.com 31 Top Decile Net Promoter Score ©2014 LifeLock Inc. 1-800-LifeLock LifeLock.com 32 Member Retention 87.8% ©2014 LifeLock Inc.
LifeLock’s net promoter score, which is a metric indicating how likely members are to recommend LifeLock to others, produced another very strong showing, coming in above our 2012 results as well.
Retention disclosures (4)
Retention rate (consumer): 87.4% (Q2 2013) — “our retention rate was up modestly to 87.4% in the past quarter from 87.2% in Q1”
Retention rate: 85.4% (12-month period ended June 30, 2012) — “Our annual member retention rate increased from 80.4% to 85.4%, each over the 12-month period ended June 30, 2012.”
Retention rate (consumer): 85.4% (12-month period ended June 30, 2012) — “annual member retention rate increased from 80.4% to 85.4%, each over the 12-month period ended June 30, 2012”
Retention rate: 84.3% (12-month period ended March 31, 2012) — “Our annual member retention rate increased from 80.0% to 84.3%, each over the 12-month period ended March 31, 2012.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



