Li Auto Inc.
liauto.com ↗In their words
“Li Auto MEGA sales surpass 30,000 units with Net Promoter Score of 80% and strong repurchase and referral rates.”
“Net Recommendation Rate of Users in China's Passenger Car Market (2022) released by BITAUTO Research Institute in September 2022, Li Auto NPS ranked second in the net recommendation rate of China's mainstream passenger car brands with a score of 67.52%.”
“Li Auto reported that the Net Promoter Score for the Li Auto i8 continues to rise.”
Disclosed NPS over time
Every Net Promoter Score Li Auto Inc. has published, by date.
NPS disclosures (8)
Li Auto's MEGA model achieved top sales position in the MPV market with a Net Promoter Score of 81.8, ranking first among all MPV models.
Li Auto reported that the Net Promoter Score for the Li Auto i8 continues to rise.
The NPS of i8 has risen by over 20% compared to the early post-launch period. During the Chinese New Year holiday, our 5C ultra-fast charging and OTA 8.3 autonomous driving upgrade received strong user acclaim, pushing NPS to an all-time.
Li Auto MEGA sales surpass 30,000 units with Net Promoter Score of 80% and strong repurchase and referral rates.
On top of that, Li MEGA is one of the cars with the highest net promoter score among our product portfolio. In periods like the Chinese Spring Festival, Li MEGA has been widely praised for its chassis, seat comfort, NVH, smart cockpit, autonomous…
During the third quarter, we have been enhancing the product strength across all our models through continued OTA updates, further boosting user satisfaction and driving our NPS to a new high for the year to date.
…Net Recommendation Rate of Users in China's Passenger Car Market (2022) released by BITAUTO Research Institute in September 2022, Li Auto NPS ranked second in the net recommendation rate of China's mainstream passenger car brands with a score of 67.52%.
In September 2021, we launched the net promoter score (NPS) survey among all users for the first time to assess possibilities of users to recommend our products and services.
Retention disclosures (0)
No retention figures yet.
Lighthouse companies in Automotive (makers, dealers, parts)
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.




