KnowBe4
knowbe4.com ↗In their words
“Dollar-based net retention rate as of December 31, 2021 was 108.4% representing an increase over our dollar-based net retention rates as of December 31, 2020 of 102.8%”
“We further believe the success of our sales and marketing organization in attracting and retaining customers is evidenced by a net promoter score of 77, as calculated from the results of our internal customer survey.”
“We further believe the success of our sales and marketing organization in attracting and retaining customers is evidenced by a net promoter score of 77, as calculated from the results of our internal customer survey.”
Disclosed NPS over time
Every Net Promoter Score KnowBe4 has published, by date.
NPS disclosures (3)
KnowBe4's SAT platform achieved the highest score for Market Presence and second highest for User Satisfaction in the G2 Fall Grid Report.
We further believe the success of our sales and marketing organization in attracting and retaining customers is evidenced by a net promoter score of 77, as calculated from the results of our internal customer survey.
We further believe the success of our sales and marketing organization in attracting and retaining customers is evidenced by a net promoter score of 77, as calculated from the results of our internal customer survey.
Retention disclosures (2)
Net revenue retention: 108.4% (FY2021) — “dollar-based net retention rate as of December 31, 2021 was 108.4% representing an increase over our dollar-based net retention rates as of December 31, 2020 of 102.8%”
Gross revenue retention: 89% (FY2020) — “dollar-based gross retention rate which was 87.3%, 89.4% and 89.0% as of December … and 2020”
Lighthouse companies in Technology
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



