NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Technology  /  KnowBe4

KnowBe4

TechnologyCybersecurityCybersecurity Software
knowbe4.com ↗
77
Latest disclosed NPS
8 Nov 2021
3
NPS entries
2 with a number
108.4%
NRR
10 Mar 2022
89%
GRR
19 Mar 2021

In their words

“Dollar-based net retention rate as of December 31, 2021 was 108.4% representing an increase over our dollar-based net retention rates as of December 31, 2020 of 102.8%”
— KnowBe4 · SEC 10-K annual report · filed 10 Mar 2022 · NI-EE4DD0F
“We further believe the success of our sales and marketing organization in attracting and retaining customers is evidenced by a net promoter score of 77, as calculated from the results of our internal customer survey.”
— KnowBe4 · SEC S-1 IPO prospectus · filed 8 Nov 2021 · NI-DD1990A
“We further believe the success of our sales and marketing organization in attracting and retaining customers is evidenced by a net promoter score of 77, as calculated from the results of our internal customer survey.”
— KnowBe4 · SEC S-1 IPO prospectus · filed 9 Aug 2021 · NI-7502342

Disclosed NPS over time

Every Net Promoter Score KnowBe4 has published, by date.

70807777

NPS disclosures (3)

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1 Oct 2026
CSATProgram

KnowBe4's SAT platform achieved the highest score for Market Presence and second highest for User Satisfaction in the G2 Fall Grid Report.

— reported by rutlandherald.com · 1 Oct 2026 · NI-46C68F5
rutlandherald.com ↗
8 Nov 2021
NPS77

We further believe the success of our sales and marketing organization in attracting and retaining customers is evidenced by a net promoter score of 77, as calculated from the results of our internal customer survey.

— KnowBe4 · SEC S-1 IPO prospectus · filed 8 Nov 2021 · NI-DD1990A
SEC S-1 IPO prospectus ↗
9 Aug 2021
NPS77

We further believe the success of our sales and marketing organization in attracting and retaining customers is evidenced by a net promoter score of 77, as calculated from the results of our internal customer survey.

— KnowBe4 · SEC S-1 IPO prospectus · filed 9 Aug 2021 · NI-7502342
SEC S-1 IPO prospectus ↗

Retention disclosures (2)

Open in the retention database →

10 Mar 2022
NRR108.4%

Net revenue retention: 108.4% (FY2021) — “dollar-based net retention rate as of December 31, 2021 was 108.4% representing an increase over our dollar-based net retention rates as of December 31, 2020 of 102.8%”

— KnowBe4 · SEC 10-K annual report · filed 10 Mar 2022 · NI-EE4DD0F
SEC 10-K annual report ↗
19 Mar 2021
GRR89%

Gross revenue retention: 89% (FY2020) — “dollar-based gross retention rate which was 87.3%, 89.4% and 89.0% as of December … and 2020”

— KnowBe4 · SEC S-1 IPO prospectus · filed 19 Mar 2021 · NI-C9A87FF
SEC S-1 IPO prospectus ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.