NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  Chase

Chase

BankingUniversal BankJPMFortune 500 #12
jpmorganchase.com ↗
65
Latest disclosed NPS
8 Apr 2026
22
NPS entries
10 with a number
2013–26
Years covered
26 entries in all

In their words

“Chase ranked highest among major mortgage servicers in customer satisfaction with a JD Power score of 694.”
— reported by themortgagepoint.com · 11 Aug 2026
“Fit vs. ‘19Design target product (examples) Grow DeepenEngage For footnoted information, refer to slide 47 ~65 Net Promoter Score (NPS) among primary bank deposit customers & highly engaged card members Record channel satisfaction across…”
— Chase · SEC 8-K filing · filed 20 May 2024
“Continued delivery on longer-term operational strategies to optimize efficiency and enhance overall client experiences, resulting in net promoter scores increasing to 75 (a 13 point increase from 2018) •”
— Chase · SEC proxy statement · filed 4 Apr 2023

Disclosed NPS over time

Every Net Promoter Score Chase has published, by date.

406080201520172018202220232024202553408358757065656665

NPS disclosures (22)

Search the database →

11 Aug 2026
CSAT694

Chase ranked highest among major mortgage servicers in customer satisfaction with a JD Power score of 694.

— reported by themortgagepoint.com · 11 Aug 2026
themortgagepoint.com ↗
23 May 2026
NPSProgram

JPMorgan's AI chatbots are raising Net Promoter Scores in pilot geographies.

— reported by aicerts.ai · 23 May 2026
aicerts.ai ↗
8 Apr 2026
NPS65

NPS of 65

— reported by jpmorganchase.com · 8 Apr 2026
jpmorganchase.com ↗
6 Apr 2026
NPSProgram

…Achieved record high customer satisfaction scores in both net promoter scores ("NPS") and customer satisfaction ("CSAT") for branch and digital channels •

— Chase · SEC proxy statement · filed 6 Apr 2026
SEC proxy statement ↗
23 Feb 2026
NPS66

…performance 3 3 OUR ROTCE1 IS EXCEPTIONAL Peer performance 18 We remain confident in achieving our longer-term ambitions ~70 ~66 Net promoter score1 $2T $1.3T Client investment assets 15.0% 11.1% Retail deposit share2 8.4%10.0% $2.0T $1.4T Equity AUM .

— Chase · SEC 8-K filing · filed 23 Feb 2026
SEC 8-K filing ↗
31 Dec 2025
NPSProgram

Net promoter score (NPS) is an indicator of customer satisfaction

— reported by jpmorganchase.com · 31 Dec 2025
jpmorganchase.com ↗
19 May 2025
NPS65

…(26mm, +7% YoY) 6% CAGR Digital Active Customers3 (71mm, +6% YoY) 2% CAGR Branch Active Customers4 (41mm, +4% YoY) Record high Net Promoter Score5 (~65, +5pts) Record high Branch and Digital CSAT5 (>5pt gains in each) INVESTING TO DRIVE GROWTH,…

— Chase · SEC 8-K filing · filed 19 May 2025
SEC 8-K filing ↗
20 May 2024
NPS65

…fit vs. ‘19Design target product (examples) Grow DeepenEngage For footnoted information, refer to slide 47 ~65 Net Promoter Score (NPS) among primary bank deposit customers & highly engaged card members Record channel satisfaction across…

— Chase · SEC 8-K filing · filed 20 May 2024
SEC 8-K filing ↗
8 Apr 2024
NPSProgram

…delivery on longer-term operational strategies to optimize efficiency and enhance overall client experiences, resulting in time-to-market improvements and net promoter score increases, while managing larger volumes and helping clients navigate…

— Chase · SEC proxy statement · filed 8 Apr 2024
SEC proxy statement ↗
22 May 2023
NPS70

…through experiences customers love WHAT WINNING LOOKS LIKE >$30B volume through our Commerce platforms in 2025 70 NPS across Card and Commerce experiences Drive sticky relationships with customers through best-in-class experiences Deepen…

— Chase · SEC 8-K filing · filed 22 May 2023
SEC 8-K filing ↗
4 Apr 2023
NPS75

…Continued delivery on longer-term operational strategies to optimize efficiency and enhance overall client experiences, resulting in net promoter scores increasing to 75 (a 13 point increase from 2018) •

— Chase · SEC proxy statement · filed 4 Apr 2023
SEC proxy statement ↗
23 May 2022
NPS58

…sales volume1 #1 in credit card outstandings1 #1 spend-based top of wallet share (8ppts higher vs. industry)2 23% 44% Flat 11% 98% customer retention in 2021 while seeing NPS of 58 9.2 11.5 12.1 2017 2019 2021 Risk Adjusted Revenue ($B)4 31% Down vs.

— Chase · SEC 8-K filing · filed 23 May 2022
SEC 8-K filing ↗
7 Apr 2021
NPSProgram

Increased U.S. Private Bank Overall Customer Satisfaction (OSAT) score by 6 points and our Net Promoter Score (NPS) score by 11 points 1 Represents the December 31, 2020 balances for accounts provided payment relief, including those currently enrolled…

— Chase · SEC proxy statement · filed 7 Apr 2021
SEC proxy statement ↗
30 Nov 2020
NPSProgram

Chase reports very high net promoter scores among consumers in its digital banking segments.

— reported by thefinancialbrand.com · 30 Nov 2020
thefinancialbrand.com ↗
6 Apr 2020
NPSProgram

…#1 primary bank within Chase footprint 4 ; all time high Net Promoter Score • #2 in overall customer satisfaction in the J.D.

— Chase · SEC proxy statement · filed 6 Apr 2020
SEC proxy statement ↗
25 Feb 2020
NPSProgram

…rapidly adopted: ~22mm Credit Journey users, >160mm Chase Offers activated customer experience  All time high Net Promoter Score4 Note: For footnoted information, refer to slide 33 7 Investments in our holistic customer value proposition deliver…

— Chase · SEC 8-K filing · filed 25 Feb 2020
SEC 8-K filing ↗
26 Feb 2019
NPSProgram

…Our digital platform is embedded in our customers’ daily lives… …creating an ecosystem that drives engagement3 Net Promoter Score4 10 points 1 49mm Active digital customers Customers are more satisfied… Monthly digital logins per customer2 All…

— Chase · SEC 8-K filing · filed 26 Feb 2019
SEC 8-K filing ↗
27 Feb 2018
NPS83

…matters S T R A T E G I C O V E R V I E W – D I G I T A L A N D P A Y M E N T S Increased customer satisfaction +19% Net Promoter Score (NPS)1,2,3 +118% higher card spend1,2,5 85% of wealthy individuals use financial apps6 in digitally active Business…

— Chase · SEC 8-K filing · filed 27 Feb 2018
SEC 8-K filing ↗
28 Feb 2017
NPS40

Power Mortgage surveys2 Annual Net Promoter Score1 2012 2013 2014 2015 2016 Chase rank 2015 2016 ’15 – ’16 change Originations Servicing 7 10 5 6 +2 +4 2010 12 13 1 Net Promoter Score = % promoters minus % detractors.

— Chase · SEC 8-K filing · filed 28 Feb 2017
SEC 8-K filing ↗
25 Feb 2015
NPS53

…S U M E R & C O M M U N I T Y B A N K I N G Customer experience continues to improve, resulting in lower attrition… Net promoter scores1 1 Note: NPS = % promoters minus % detractors 2 Includes households that close all Chase accounts; average of…

— Chase · SEC 8-K filing · filed 25 Feb 2015
SEC 8-K filing ↗
27 Feb 2014
NPSProgram

…Core: +4% Total: (5%) 7 C O N S U M E R & C O M M U N I T Y B A N K I N G Customer experience continues to improve… Net promoter scores1 S e p-1 1 Dec-1 1 M a r- 1 2 Ju n -1 2 S e p -1 2 Dec-1 2 M a r- 1 3 J u n -1 3 S e p -1 3 Dec-1 3 Consumer…

— Chase · SEC 8-K filing · filed 27 Feb 2014
SEC 8-K filing ↗
28 Feb 2013
NPSProgram

…experience and improved retention Improve the customer experience Manager escalations ↓51% Dissatisfaction ↓29% Inbound service Net Promoter Score ↑20% Call transfers ↓28% Source: Internal Chase data, for the period from January – December 2012 1…

— Chase · SEC 8-K filing · filed 28 Feb 2013
SEC 8-K filing ↗

Retention disclosures (4)

Open in the retention database →

12 Nov 2024
Retention

Chase for Business expands customer insights tool to help small business owners enhance customer retention strategies.

— reported by ir.monday.com · 12 Nov 2024
ir.monday.com ↗
16 Jul 2023
Retentionup

JPMorgan reported strong client retention following the First Republic takeover, with $6 billion in deposits retained.

— reported by thehour.com · 16 Jul 2023
thehour.com ↗
25 Sep 2021
Retention

JPMorgan Chase acquires a college financial planning platform to boost long-term customer loyalty and retention.

— reported by businessinsider.com · 25 Sep 2021
businessinsider.com ↗
9 Jan 2021
Retention

Chase, the largest U.S. credit card issuer, is investing in loyalty management for customer retention and acquisition.

— reported by paymentsjournal.com · 9 Jan 2021
paymentsjournal.com ↗

Lighthouse companies in Banking

The whole vertical →

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.