Jamf Holding Corp.
jamf.com ↗In their words
“Jamf retained 100% of our top 100 customers across both commercial and education markets and 82% of these customers grew their existing subscription.”
“Our dollar-based net retention rate remained strong, growing to 119% for the 12 months ended June 30.”
“JAMF reported FY2025 Q1 net retention rate of 104%, flat year-over-year, indicating stable customer base.”
Disclosed NPS over time
Every Net Promoter Score Jamf Holding Corp. has published, by date.
NPS disclosures (11)
Our focus on customer success and innovation has resulted in a Net Promoter Score of 56 in 2024, which significantly exceeds industry averages.
Jamf reported a Net Promoter Score of 55 as of November 2023, serving over 75,900 customers worldwide.
Our focus on customer success and innovation has resulted in a Net Promoter Score of 55 as of November 2023, which significantly exceeds industry averages.
Net Promoter Score of 55 as of November 2023
Our focus on customer success and innovation has resulted in a Net Promoter Score of 57 as of November 2022, which significantly exceeds industry averages.
Our focus on customer success and innovation has resulted in a Net Promoter Score of 50 as of December 31, 2021, which significantly exceeds industry averages.
Our focus on customer success and innovation has resulted in a Net Promoter Score of 54.3 as of March 31, 2021, which significantly exceeds industry averages.
Our focus on customer success and innovation has resulted in a Net Promoter Score of 54.6 as of December 31, 2020, which significantly exceeds industry averages.
Our most recent Net Promoter Score as of September 30, 2020 for our products Jamf Pro, Jamf Now and Jamf Connect on a consolidated basis was 55.2.
Our most recent Net Promoter Score as of December 31, 2019 for our products Jamf Pro, Jamf Now and Jamf Connect on a consolidated basis was 55.6.
Our most recent Net Promoter Score as of December 31, 2019 for our products Jamf Pro, Jamf Now and Jamf Connect on a consolidated basis was 55.6.
Retention disclosures (24)
JAMF reported FY2025 Q1 net retention rate of 104%, flat year-over-year, indicating stable customer base.
Net revenue retention: 103% (trailing 12 months ended June 30, 2025) — “Our dollar-based net retention rates were 103% and 106% for the trailing twelve months ended June 30, 2025 and 2024”
Net revenue retention: 109% (Q3 2024) — “Dollar-based net retention rate 109%”
Net revenue retention: 104% (FY2024 (Dec 31, 2024)) — “Our dollar-based net retention rates were 104% and 108% for the trailing twelve months ended December 31, 2024 and 2023, respectively.”
Net revenue retention: 111% (Q3 2024) — “Dollar-based net retention rate … ”
Net revenue retention: 106% (TTM ended June 30, 2024) — “Our dollar-based net retention rates were 106% and 109% for the trailing twelve months ended June 30, 2024 and 2023, respectively.”
Net revenue retention: 107% (TTM Q1 2024) — “Our dollar-based net retention rates were 107% and 111% for the trailing twelve months ended March 31, 2024 and 2023, respectively.”
Net revenue retention: 108% (TTM Dec 31, 2023) — “dollar-based net retention rate of 108% as of December 31, 2023, calculated on a trailing twelve months basis”
Net revenue retention: 108% (LTM ended September 30, 2023) — “Our dollar-based net retention rates were 108% and 115% for the trailing twelve months ended September 30, 2023 and 2022”
Net revenue retention: 109% (LTM ended June 30, 2023) — “Our dollar-based net retention rates were 109% and 117% for the trailing twelve months ended June 30, 2023 and 2022”
Net revenue retention: 111% (TTM Q2 2023) — “Our dollar-based net retention rates were 111% and 120% for the trailing twelve months ended March 31, 2023 and 2022, respectively.”
Net revenue retention: 113% (TTM ended December 31, 2022) — “our dollar-based net retention rate of 113% as of December 31, 2022, calculated on a trailing twelve months basis”
Net revenue retention: 120% (Q4 2022 (Dec 31, 2022)) — “Dollar-based net retention rate … ”
Net revenue retention (all customers): 115% (LTM ended September 30, 2022) — “Our dollar-based net retention rates were 115% and 119% for the trailing twelve months ended September 30, 2022 and 2021, respectively”
Net revenue retention (all customers): 117% (LTM ended June 30, 2022) — “Our dollar-based net retention rates were 117% and 119% for the trailing twelve months ended June 30, 2022 and 2021, respectively”
Net revenue retention (Jamf legacy business): 120% (LTM ended March 31, 2022) — “Our dollar-based net retention rates were 120% and 117% for the trailing twelve months ended March 31, 2022 and 2021, respectively”
Net revenue retention: 120% (FY2021) — “Our dollar-based net retention rates were 120% and 117% for the trailing twelve months ended December 31, 2021 and 2020, respectively”
Retention rate (top 100 customers): 100% (2021) — “Jamf retained 100% of our top 100 customers across both commercial and education markets and 82% of these customers grew their existing subscription.”
Net revenue retention (Jamf legacy business): 119% (trailing twelve months ended September 30, 2021) — “dollar-based net retention rates were 119% and 117% for the trailing twelve months ended September 30, 2021 and 2020”
Net revenue retention: 119% (TTM Jun 30, 2021) — “Our dollar-based net retention rates were 119% and 117% for the trailing twelve months ended June 30, 2021”
Net revenue retention: 119% (Q2 2021 (12 months ended June 30)) — “Our dollar-based net retention rate remained strong, growing to 119% for the 12 months ended June 30.”
Net revenue retention: 117% (December 31, 2020) — “Our dollar-based net retention rates were 117% and 118% for the trailing twelve months ended December 31, 2020 and 2019, respectively.”
Net revenue retention: 117% (Trailing twelve months ended June 30, 2020) — “Our dollar-based net retention rates were 117% and 120% for the trailing twelve months ended June 30, 2020 and 2019, respectively.”
Net revenue retention: 120% (trailing twelve months ended March 31, 2020) — “Our dollar-based net retention rates have exceeded 115% as of the end of each of the last nine fiscal quarters, calculated on a trailing twelve months basis... Dollar-Based Net Retention Rate 120%”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



