NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Payments, wealth & financial services  /  Jackson Financial Inc.

Jackson Financial Inc.

46
Latest disclosed NPS
24 Feb 2026
6
NPS entries
6 with a number
2021–26
Years covered
6 entries in all

In their words

“As a result, we have strong brand recognition with distributors and advisors, as demonstrated by the +46 Net Promoter Score (“NPS”) for our annuities, compared to an industry average NPS of +37, based on advisor surveys conducted by Market Metrics in 2025.”
— Jackson Financial Inc. · SEC 10-K annual report · filed 24 Feb 2026
“As a result, we have strong brand recognition with distributors and advisors, as demonstrated by the +42 Net Promoter Score (“NPS”) for our variable annuities, compared to an industry average NPS of +33, based on advisor surveys conducted by Market…”
— Jackson Financial Inc. · SEC 10-K annual report · filed 26 Feb 2025
“As a result, we have strong brand recognition with distributors and advisors, as demonstrated by the +41 Net Promoter Score (“NPS”) for our variable annuities, compared to an industry average NPS of +32, based on advisor surveys conducted by Market…”
— Jackson Financial Inc. · SEC 10-K annual report · filed 28 Feb 2024

Disclosed NPS over time

Every Net Promoter Score Jackson Financial Inc. has published, by date.

20304050602022202320242025295456414246

NPS disclosures (6)

Search the database →

24 Feb 2026
NPS46

As a result, we have strong brand recognition with distributors and advisors, as demonstrated by the +46 Net Promoter Score (“NPS”) for our annuities, compared to an industry average NPS of +37, based on advisor surveys conducted by Market Metrics in 2025.

— Jackson Financial Inc. · SEC 10-K annual report · filed 24 Feb 2026
SEC 10-K annual report ↗
26 Feb 2025
NPS42

As a result, we have strong brand recognition with distributors and advisors, as demonstrated by the +42 Net Promoter Score (“NPS”) for our variable annuities, compared to an industry average NPS of +33, based on advisor surveys conducted by Market…

— Jackson Financial Inc. · SEC 10-K annual report · filed 26 Feb 2025
SEC 10-K annual report ↗
28 Feb 2024
NPS41

As a result, we have strong brand recognition with distributors and advisors, as demonstrated by the +41 Net Promoter Score (“NPS”) for our variable annuities, compared to an industry average NPS of +32, based on advisor surveys conducted by Market…

— Jackson Financial Inc. · SEC 10-K annual report · filed 28 Feb 2024
SEC 10-K annual report ↗
1 Mar 2023
NPS56

As a result, we have strong brand recognition with distributors and advisors, as demonstrated by the +56 Net Promoter Score (“NPS”) for our variable annuities, compared to an industry average NPS of +41, based on advisor surveys conducted by Market…

— Jackson Financial Inc. · SEC 10-K annual report · filed 1 Mar 2023
SEC 10-K annual report ↗
7 Mar 2022
NPS54

As a result, we have strong brand recognition with distributors and advisors, as demonstrated by the +54 Net Promoter Score (“NPS”) for our variable annuities, compared to an industry average NPS of +33, based on advisor surveys conducted by Advanis in…

— Jackson Financial Inc. · SEC 10-K annual report · filed 7 Mar 2022
SEC 10-K annual report ↗
17 Aug 2021
NPS29

…(3) Consistently providing support to advisors and policyholders Support of large and productive wholesaling force Jackson ranked #2 in terms of quality of wholesalers (only insurance carrier in top 5) (4) High Net Promoter Highest Advisor Score vs.

— Jackson Financial Inc. · SEC 8-K filing · filed 17 Aug 2021
SEC 8-K filing ↗

Retention disclosures (0)

Open in the retention database →

No retention figures yet.

Lighthouse companies in Payments, wealth & financial services

The whole vertical →

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.