NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Technology  /  Intuit

Intuit

TechnologyHR & finance softwareFinancial & Tax SaaSINTUFortune 500 #219
intuit.com ↗
84
Latest disclosed NPS
23 May 2023
24
NPS entries
1 with a number
2007–26
Years covered
32 entries in all

In their words

“It -- we got an 84 Net Promoter Score this year, which is the highest Net Promoter of anything across the company we have ever had. And you've heard me say it before around Credit Karma, well, this is even a higher Net Promoter.”
— Sasan Goodarzi, Chief Executive Officer, Intuit · Earnings call, Q3 2023 · 23 May 2023 · NI-40A1EF6
“And by the way because of the fact that we have very high net promoter, we're creating income for pros. They're actually knocking at our door wanting to be on the platform.”
— Sasan Goodarzi, CEO, Intuit · Earnings call, Q4 2019 · 22 Aug 2019 · NI-8814063
“The prior year for our pros, the net promoter was up 50%. They spend 30% more of their time serving customers this year compared to last year.”
— Sasan Goodarzi, CEO, Intuit · Earnings call, Q3 2019 · 23 May 2019 · NI-577CCF7

NPS disclosures (24)

Search the database →

26 Nov 2025
NPSProgram

Opportunity to improve customer satisfaction, as measured by net promoter scores and product recommendation scores Communities • Create jobs through Prosperity Hubs •

— Intuit · SEC proxy statement · filed 26 Nov 2025 · NI-FD720D3
SEC proxy statement ↗
27 Nov 2024
NPSProgram

Delight customers more than alternatives, as measured by net promoter scores and product recommendation scores • Continued opportunity to accelerate growth in number of customers •

— Intuit · SEC proxy statement · filed 27 Nov 2024 · NI-2814912
SEC proxy statement ↗
22 Nov 2023
NPSProgram

Delight customers more than alternatives, as measured by net promoter scores and product recommendation scores ​ ​ ​ ​ • Grow revenue by double digits ​ •

— Intuit · SEC proxy statement · filed 22 Nov 2023 · NI-A70E88C
SEC proxy statement ↗
23 May 2023
NPS84

It -- we got an 84 Net Promoter Score this year, which is the highest Net Promoter of anything across the company we have ever had. And you've heard me say it before around Credit Karma, well, this is even a higher Net Promoter.

— Sasan Goodarzi, Chief Executive Officer, Intuit · Earnings call, Q3 2023 · 23 May 2023 · NI-40A1EF6
Earnings call, Q3 2023 ↗
23 Nov 2022
NPSProgram

Delight customers more than alternatives, as measured by net promoter scores and product recommendation scores ​ ​ ​ ​ • Grow revenue by double digits ​ •

— Intuit · SEC proxy statement · filed 23 Nov 2022 · NI-878C6B5
SEC proxy statement ↗
24 Nov 2021
NPSProgram

Delight customers more than alternatives, as measured by net promoter scores ​ ​ ​ ​ • Grow revenue by double digits ​ •

— Intuit · SEC proxy statement · filed 24 Nov 2021 · NI-C17ACDE
SEC proxy statement ↗
27 Nov 2019
NPSProgram

Attained improved customer satisfaction, as measured by net promoter scores, for both our QuickBooks Online and TurboTax products; ​ • Grew combined QuickBooks Online and TurboTax Online platform revenue over 23%, totaling approximately $3.9 billion; ​ •

— Intuit · SEC proxy statement · filed 27 Nov 2019 · NI-CA697A3
SEC proxy statement ↗
22 Aug 2019
NPSProgram

And by the way because of the fact that we have very high net promoter, we're creating income for pros. They're actually knocking at our door wanting to be on the platform.

— Sasan Goodarzi, CEO, Intuit · Earnings call, Q4 2019 · 22 Aug 2019 · NI-8814063
Earnings call, Q4 2019 ↗
23 May 2019
NPSProgram

The prior year for our pros, the net promoter was up 50%. They spend 30% more of their time serving customers this year compared to last year.

— Sasan Goodarzi, CEO, Intuit · Earnings call, Q3 2019 · 23 May 2019 · NI-577CCF7
Earnings call, Q3 2019 ↗
21 Feb 2019
NPSProgram

We're excited to see significant increases in Net Promoter Scores from the pros. Beyond tax, our consumer platform is aimed at helping customers make ends meet.

— Sasan Goodarzi, CEO, Intuit · Earnings call, Q2 2019 · 21 Feb 2019 · NI-632A1F0
Earnings call, Q2 2019 ↗
21 Nov 2018
NPSProgram

Attained improved customer satisfaction, as measured by net promoter scores, for both our QuickBooks Online and TurboTax products; ​ • Grew QuickBooks Online subscribers in the U.S. by 38% and outside the U.S. by 62%; ​ •

— Intuit · SEC proxy statement · filed 21 Nov 2018 · NI-974BC54
SEC proxy statement ↗
23 Aug 2018
NPSProgram

And so at the end of the day, what we know matters most is that we are delighting customers and we measure net promoter that we are taking market share in every geography, which we measure very intently and that we are indeed accelerating revenue growth.

— Brad Smith, Chairman and CEO, Intuit · Earnings call, Q4 2018 · 23 Aug 2018 · NI-78444BF
Earnings call, Q4 2018 ↗
22 May 2018
NPSProgram

The second is we got better at executing converting customers at the end of their tax filing process, the TurboTax into the product itself and the customer experience in the net promoter scores continue to improve.

— Brad Smith, Chairman and CEO, Intuit · Earnings call, Q3 2018 · 22 May 2018 · NI-C683BAF
Earnings call, Q3 2018 ↗
22 Feb 2018
NPSProgram

And they have really high Net Promoter Scores with accountants and with business owners. Right now, our game plan is to do no harm in terms of their culture and to look for ways where we can accelerate their growth by having them actually get access to…

— Brad D. Smith, CEO, Intuit · Earnings call, Q2 2018 · 22 Feb 2018 · NI-4A86EAA
Earnings call, Q2 2018 ↗
22 Nov 2017
NPSProgram

A 22-point increase in our QuickBooks Online Net Promoter Score, or NPS, as a result of improvements in the end-to-end experience for QuickBooks Online customers ​ •

— Intuit · SEC proxy statement · filed 22 Nov 2017 · NI-EC6251B
SEC proxy statement ↗
22 Aug 2017
NPSProgram

…• Improved the end-to-end experience for QuickBooks Online customers, which drove a 22-point increase in Net Promoter Score. Consumer Tax and ProConnect •

— Intuit · SEC 8-K filing · filed 22 Aug 2017 · NI-2DC89EA
SEC 8-K filing ↗
23 Nov 2016
NPSProgram

Uphold the highest customer experience as measured by improvements in customer benefit metrics and net promoter scores, including transforming our approach to customer care •

— Intuit · SEC proxy statement · filed 23 Nov 2016 · NI-6195DE1
SEC proxy statement ↗
17 Nov 2016
NPSProgram

We got there for Canada, the U.K. and Australia and as a result of that, net promoter scores are going up, so we have leaned in the go-to-market activities in those countries.

— Brad Smith, Chairman and CEO, Intuit · Earnings call, Q1 2017 · 17 Nov 2016 · NI-21CAB34
Earnings call, Q1 2017 ↗
25 Feb 2016
NPSProgram

And we're seeing improvements in our Net Promoter Scores. We're seeing a lot of good traffic coming to QuickBooks Online, and we're seeing improved conversion rates.

— Brad D. Smith - Chairman & Chief Executive Officer, Intuit · Earnings call, Q2 2016 · 25 Feb 2016 · NI-F30605B
Earnings call, Q2 2016 ↗
25 Nov 2015
NPSProgram

Uphold the highest customer experience results, focusing on end to end experience including transforming the approach to customer care as measured by net promoter scores ▪

— Intuit · SEC proxy statement · filed 25 Nov 2015 · NI-6BDCCA0
SEC proxy statement ↗
19 Nov 2015
NPSProgram

We were testing whether or not we could get the lowest rates for small businesses, and we wanted to make sure the Net Promoter score was superior.

— Brad Smith - President and Chief Executive Officer (CEO), Intuit · Earnings call, Q1 2016 · 19 Nov 2015 · NI-B503F2D
Earnings call, Q1 2016 ↗
26 Nov 2014
NPSProgram

Uphold the highest customer experience results, focusing on end to end experience including customer care as measured by net promoter scores ▪

— Intuit · SEC proxy statement · filed 26 Nov 2014 · NI-49AE3D3
SEC proxy statement ↗
27 Nov 2013
NPSProgram

…product, design, and technology talent to develop and deliver great products and network effect platforms ◦ Uphold the highest customer experience results, focusing on the end to end experience including customer care as measured by net…

— Intuit · SEC proxy statement · filed 27 Nov 2013 · NI-313051B
SEC proxy statement ↗
1 Nov 2007
NPSProgram

…• Customer satisfaction, as measured through the Net Promoter methodology; and • Long-term strategic and operational plans for Intuit and for each of the major business units.

— Intuit · SEC proxy statement · filed 1 Nov 2007 · NI-29ECFCA
SEC proxy statement ↗

Retention disclosures (8)

Open in the retention database →

27 Aug 2026
Retentionup

Intuit lowering near-term revenue per customer to boost customer retention as part of strategy shift.

— reported by finance.yahoo.com · 27 Aug 2026 · NI-8D11212
finance.yahoo.com ↗
20 Feb 2024
Retentionup

Intuit's improving customer retention rates, driven by QuickBooks Capital momentum, expected as a positive tailwind.

— reported by finance.yahoo.com · 20 Feb 2024 · NI-67017A3
finance.yahoo.com ↗
26 Nov 2023
Retentionup

Intuit's QuickBooks Capital momentum and improving customer retention rates are anticipated tailwinds.

— reported by finance.yahoo.com · 26 Nov 2023 · NI-20C19F0
finance.yahoo.com ↗
30 Sep 2023
Retentionup

Intuit reports customer retention uplift for customers using newer QuickBooks Live offerings.

— reported by morningstar.com · 30 Sep 2023 · NI-3BFDE84
morningstar.com ↗
16 Jun 2021
Retentionup

Intuit is improving customer retention rates as part of its growth strategy.

— reported by nasdaq.com · 16 Jun 2021 · NI-6FCE442
nasdaq.com ↗
12 May 2021
Retention

Intuit reports on QuickBooks Online customer retention metrics as part of fiscal year 2021 guidance.

— reported by finance.yahoo.com · 12 May 2021 · NI-B3D21BA
finance.yahoo.com ↗
19 Sep 2020
Retentionup

Intuit doubled monthly active use for Turbo with increased customer retention rates as registered users grew by 8M to 22M.

— reported by ibj.com · 19 Sep 2020 · NI-B80F315
ibj.com ↗
29 Aug 2020
Retentionup

Intuit reported increased customer retention rates alongside 13% annual growth driven by strong TurboTax performance.

— reported by accountingtoday.com · 29 Aug 2020 · NI-1C59CE2
accountingtoday.com ↗

Lighthouse companies in Technology

The whole vertical →

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.