
Intuit
intuit.com ↗In their words
“It -- we got an 84 Net Promoter Score this year, which is the highest Net Promoter of anything across the company we have ever had. And you've heard me say it before around Credit Karma, well, this is even a higher Net Promoter.”
“And by the way because of the fact that we have very high net promoter, we're creating income for pros. They're actually knocking at our door wanting to be on the platform.”
“The prior year for our pros, the net promoter was up 50%. They spend 30% more of their time serving customers this year compared to last year.”
NPS disclosures (24)
Opportunity to improve customer satisfaction, as measured by net promoter scores and product recommendation scores Communities • Create jobs through Prosperity Hubs •
Delight customers more than alternatives, as measured by net promoter scores and product recommendation scores • Continued opportunity to accelerate growth in number of customers •
Delight customers more than alternatives, as measured by net promoter scores and product recommendation scores • Grow revenue by double digits •
It -- we got an 84 Net Promoter Score this year, which is the highest Net Promoter of anything across the company we have ever had. And you've heard me say it before around Credit Karma, well, this is even a higher Net Promoter.
Delight customers more than alternatives, as measured by net promoter scores and product recommendation scores • Grow revenue by double digits •
Delight customers more than alternatives, as measured by net promoter scores • Grow revenue by double digits •
Attained improved customer satisfaction, as measured by net promoter scores, for both our QuickBooks Online and TurboTax products; • Grew combined QuickBooks Online and TurboTax Online platform revenue over 23%, totaling approximately $3.9 billion; •
And by the way because of the fact that we have very high net promoter, we're creating income for pros. They're actually knocking at our door wanting to be on the platform.
The prior year for our pros, the net promoter was up 50%. They spend 30% more of their time serving customers this year compared to last year.
We're excited to see significant increases in Net Promoter Scores from the pros. Beyond tax, our consumer platform is aimed at helping customers make ends meet.
Attained improved customer satisfaction, as measured by net promoter scores, for both our QuickBooks Online and TurboTax products; • Grew QuickBooks Online subscribers in the U.S. by 38% and outside the U.S. by 62%; •
And so at the end of the day, what we know matters most is that we are delighting customers and we measure net promoter that we are taking market share in every geography, which we measure very intently and that we are indeed accelerating revenue growth.
The second is we got better at executing converting customers at the end of their tax filing process, the TurboTax into the product itself and the customer experience in the net promoter scores continue to improve.
And they have really high Net Promoter Scores with accountants and with business owners. Right now, our game plan is to do no harm in terms of their culture and to look for ways where we can accelerate their growth by having them actually get access to…
A 22-point increase in our QuickBooks Online Net Promoter Score, or NPS, as a result of improvements in the end-to-end experience for QuickBooks Online customers •
…• Improved the end-to-end experience for QuickBooks Online customers, which drove a 22-point increase in Net Promoter Score. Consumer Tax and ProConnect •
Uphold the highest customer experience as measured by improvements in customer benefit metrics and net promoter scores, including transforming our approach to customer care •
We got there for Canada, the U.K. and Australia and as a result of that, net promoter scores are going up, so we have leaned in the go-to-market activities in those countries.
And we're seeing improvements in our Net Promoter Scores. We're seeing a lot of good traffic coming to QuickBooks Online, and we're seeing improved conversion rates.
Uphold the highest customer experience results, focusing on end to end experience including transforming the approach to customer care as measured by net promoter scores ▪
We were testing whether or not we could get the lowest rates for small businesses, and we wanted to make sure the Net Promoter score was superior.
Uphold the highest customer experience results, focusing on end to end experience including customer care as measured by net promoter scores ▪
…product, design, and technology talent to develop and deliver great products and network effect platforms ◦ Uphold the highest customer experience results, focusing on the end to end experience including customer care as measured by net…
…• Customer satisfaction, as measured through the Net Promoter methodology; and • Long-term strategic and operational plans for Intuit and for each of the major business units.
Retention disclosures (8)
Intuit lowering near-term revenue per customer to boost customer retention as part of strategy shift.
Intuit's improving customer retention rates, driven by QuickBooks Capital momentum, expected as a positive tailwind.
Intuit's QuickBooks Capital momentum and improving customer retention rates are anticipated tailwinds.
Intuit reports customer retention uplift for customers using newer QuickBooks Live offerings.
Intuit is improving customer retention rates as part of its growth strategy.
Intuit reports on QuickBooks Online customer retention metrics as part of fiscal year 2021 guidance.
Intuit doubled monthly active use for Turbo with increased customer retention rates as registered users grew by 8M to 22M.
Intuit reported increased customer retention rates alongside 13% annual growth driven by strong TurboTax performance.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



