Hims & Hers
hims.com ↗In their words
“By 12 weeks, we observed 70% of patients continuing with their subscription”
“At four weeks, 85% of GLP-1 patients are engaging with the platform, including through continuation of care”
“This attitude in healthcare that ignores consumer experience is why so many are frustrated with the healthcare system and is why it's one of the lowest NPS industries in the country and this has been our opportunity.”
Disclosed NPS over time
Every Net Promoter Score Hims & Hers has published, by date.
NPS disclosures (10)
Hims & Hers Health customers awarded a Net Promoter Score of 65.
This attitude in healthcare that ignores consumer experience is why so many are frustrated with the healthcare system and is why it's one of the lowest NPS industries in the country and this has been our opportunity.
Hims reports a Net Promoter Score of 65, outpacing many other tech-enabled industries.
Our strong brand and resultant satisfaction is supported by our Net Promoter Score (“NPS”) of +65, far above the +9 NPS for the traditional health systems.
Our strong brand and resultant satisfaction is supported by our Net Promoter Score (“NPS”) of +65, far above the +9 NPS for the traditional health systems.
Our strong brand and resultant satisfaction is supported by our Net Promoter Score (“ NPS ”) of +65, far above the +9 NPS for the traditional health system.
Hims & Hers’ strong brand and resultant satisfaction is supported by its Net Promoter Score (“ NPS ”) of +65, far above the +9 NPS for the traditional health systems.
Our strong brand and resultant satisfaction is supported by our Net Promoter Score (“NPS”) of +65, far above the +9 NPS for the traditional health system.
Hims & Hers has an NPS of 65. Compared to the traditional health provider – NPS is nine – this is an incredible unlocking.
…Wireless Cable Lodging Electronics Insurance Provider Insurance Line Source: Company internal data, Accenture Consulting Note: Net Promoter Score ('NPS ) for industries calculatod by subtracting bottom 3 detractors from top 3 promoters hims&hers 17 1.
Retention disclosures (8)
Hims & Hers reports retention metrics in Q2 2026 financial results announcement.
Hims & Hers is pursuing a $250 million buyback while balancing customer retention and multi-condition engagement initiatives.
Hims' initial aggressive investment led to profitability as customer retention improved.
Retention rate (GLP-1 patients): 70% (Q3 2024) — “By 12 weeks, we observed 70% of patients continuing with their subscription”
Retention rate (GLP-1 patients): 85% (Q3 2024) — “At four weeks, 85% of GLP-1 patients are engaging with the platform, including through continuation of care”
Hims & Hers is hiring an Analytics Manager for Customer Lifecycle, indicating a focus on customer retention strategy.
Retention rate: 80% (FY2021) — “in 2021, we retained close to 80% of 2020 online revenue from cohorts acquired prior to 2020”
Retention rate: 88% — “88% long term retention”
Lighthouse companies in Health insurers & care providers
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.