NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Transport & logistics  /  Herc Rentals

Herc Rentals

Transport & logisticsEquipment RentalHRI
44
Latest disclosed NPS
12 Aug 2024
26
NPS entries
9 with a number
10%
Churn
22 Apr 2025
2008–25
Years covered
27 entries in all

In their words

“We assumed a 10% disenergy customer churn, which we took sort of when you think about sort of the guide, the revenue synergy guide, about 60% of that churn was year one and 40% of that churn was in the second year post close.”
— Mark Humphrey, Chief Financial Officer, Herc Rentals · Earnings call, Q1 2025 · 22 Apr 2025
“Herc Rentals (NYSE: HRI) improved its Net Promoter Score to 44 according to its 2024 Corporate Citizenship Report.”
— reported by stocktitan.net · 12 Aug 2024
“2011, 98% of survey respondents cited that overall they were satisfied to extremely satisfied with our performance In 2011, Donlen achieved a Net Promoter Score of 61 NPS = 61 Since FY09, Donlen has signed: Of 144k vehicles under lease & management,…”
— Herc Rentals · SEC 8-K filing · filed 13 Sep 2011

Disclosed NPS over time

Every Net Promoter Score Herc Rentals has published, by date.

4050607020082011201320152024525154486156505044

NPS disclosures (26)

Search the database →

12 Aug 2024
NPS44

Herc Rentals (NYSE: HRI) improved its Net Promoter Score to 44 according to its 2024 Corporate Citizenship Report.

— reported by stocktitan.net · 12 Aug 2024
stocktitan.net ↗
9 May 2016
NPSProgram

…Year NPS Performance Period: January 1, 2016 through December 31, 2016 First Year NPS Performance Criteria: 2016 Hertz Elite Customer NPS** versus 2015 Hertz Elite Customer NPS** ---------------------------------------- Two Year EBITDA Performance…

— Herc Rentals · SEC 10-Q quarterly report · filed 9 May 2016
SEC 10-Q quarterly report ↗
17 Nov 2015
NPSProgram

…Customer social reviews Committed to brand leadership in each category and improving all performance measures Net Promoter Score Detailed satisfaction drivers (e.g., speed, service) HERTZ GLOBAL 72 summary - earning customer preference is…

— Herc Rentals · SEC 8-K filing · filed 17 Nov 2015
SEC 8-K filing ↗
24 Aug 2015
NPS50

…International Total Modifier Strategic Goal Target Result (%) Spread Value Per Unit(1) $766.8 $767.60 103.1 Net Promoter Score(2) 52.0% 50.4% 75.0 Cost Synergies $100 million $83.7 million 83.7 Total Modifier 87.3 (1) Spread value per unit was…

— Herc Rentals · SEC proxy statement · filed 24 Aug 2015
SEC proxy statement ↗
17 Jul 2015
NPSProgram

As a result, the Company’s net promoter score related to vehicle condition, a key measure of customer satisfaction, is now higher than both 2013 and 2014 levels. · Systems capability enhancements: Data management and forecasting systems have been…

— Herc Rentals · SEC 8-K filing · filed 17 Jul 2015
SEC 8-K filing ↗
16 Jul 2015
NPS50

…International Strategic Goal Target Result Total Modifier (%) Spread Value Per Unit (1) $766.8 $767.60 103.1 Net Promoter Score (2) 52.0% 50.4% 75.0 Cost Synergies $100 million $83.7 million 83.7 Total Modifier 87.3 (1) Spread value per unit…

— Herc Rentals · SEC 10-K annual report · filed 16 Jul 2015
SEC 10-K annual report ↗
14 May 2015
NPSProgram

Hertz’s U.S. car rental Net Promoter Score, a measure of customer satisfaction, eclipsed last year’s level and continues to improve.

— Herc Rentals · SEC 8-K filing · filed 14 May 2015
SEC 8-K filing ↗
6 Nov 2013
NPSProgram

…+49% Open 3 more locations by YE:13 Operational improvements Fleet efficiency +200 bps Employee productivity +7.3% Net Promoter Score +5.5% For YoY comparison, Q3:12 results exclude Switzerland locations, which were franchised in Q4:12 International…

— Herc Rentals · SEC 8-K filing · filed 6 Nov 2013
SEC 8-K filing ↗
5 Apr 2013
NPS56

…+46% +610bps Adjusted Pretax Margin +10.5PP Productivity (Revenue/Head) $251K $367K +46% Customer Satisfaction (NPS) 49 (’07) 55.8 +14% Net Dep Per Unit $318 $224 -29% 4 Airport Mix Moving to More Profitable Leisure Segment Leisure 61% Commercial…

— Herc Rentals · SEC 8-K filing · filed 5 Apr 2013
SEC 8-K filing ↗
28 Mar 2013
NPSProgram

(2) Customer satisfaction was by reference to the change in the Net Promoter Score, a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix.

— Herc Rentals · SEC proxy statement · filed 28 Mar 2013
SEC proxy statement ↗
5 Apr 2012
NPSProgram

Customer satisfaction was by reference to the change in the Net Promoter Score, a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix.

— Herc Rentals · SEC proxy statement · filed 5 Apr 2012
SEC proxy statement ↗
27 Feb 2012
NPSProgram

HERC 25 84 locations through process since inception = 40% deployed WW RAC Net Promoter Score +6.4% in 2011 Average adj. pretax income ~250 bps higher at 2011 Lighthouse locations compared with non-Lighthouse locations COST MANAGEMENT Full Year 2011…

— Herc Rentals · SEC 8-K filing · filed 27 Feb 2012
SEC 8-K filing ↗
7 Nov 2011
NPSProgram

…across EU ~9% YoY increase in adjusted pre-tax income Global inbound/outbound revenue +7% on tough YoY comp Net Promoter Score - customer satisfaction +460 bps Balance sheet improvement: EU Securitization – extended maturity, reduced spread,…

— Herc Rentals · SEC 8-K filing · filed 7 Nov 2011
SEC 8-K filing ↗
13 Sep 2011
NPS61

…2011, 98% of survey respondents cited that overall they were satisfied to extremely satisfied with our performance In 2011, Donlen achieved a Net Promoter Score of 61 NPS = 61 Since FY09, Donlen has signed: Of 144k vehicles under lease & management,…

— Herc Rentals · SEC 8-K filing · filed 13 Sep 2011
SEC 8-K filing ↗
8 Aug 2011
NPS48

…Q2:10 $10 mil. value-added tax refund, Q2:11 would be +29.2% $6.0 million higher fleet interest expense YoY Net Promoter Score improved by 370bps YoY to 47.9 5th consecutive quarter with YoY NPS improvement Q2:11 HERC Revenue Worldwide total…

— Herc Rentals · SEC 8-K filing · filed 8 Aug 2011
SEC 8-K filing ↗
2 May 2011
NPS54

Q1:10; margin +220 bps Net Promoter Score 290bps higher to 54.3 vs.

— Herc Rentals · SEC 8-K filing · filed 2 May 2011
SEC 8-K filing ↗
6 Apr 2011
NPSProgram

…of 32.4% and time utilization of 57.3%, (vi) achieving net working capital days of 50 days or less, (vii) maintaining an 80% or greater net promoter score and (viii) achieving a year-over-year improvement of 0.2 points in an employee pulse…

— Herc Rentals · SEC proxy statement · filed 6 Apr 2011
SEC proxy statement ↗
25 Feb 2011
NPS51

…line with 2009 at 79.5% 8.7% more fleet Monthly depreciation per car down 8.9% YoY Used-car residual values strong Net Promoter Score increased 490 bps to 51.1 YoY Adjusted pre-tax income improved 30.2% YoY Adjusted pre-tax margin +190bps Corporate…

— Herc Rentals · SEC 8-K filing · filed 25 Feb 2011
SEC 8-K filing ↗
7 Dec 2010
NPSProgram

…Adjusted pre-tax income up 75.4% YoY Corporate EBITDA increased 9.8%; margin up 40bps Adjusted EPS 82.6% higher YoY Worldwide RAC Net Promoter Score +11.3% Consolidated YTD 9/30/10 Key Accomplishments Hertz and Advantage gained 1.6ppts YoY July YTD…

— Herc Rentals · SEC 8-K filing · filed 7 Dec 2010
SEC 8-K filing ↗
5 Nov 2010
NPSProgram

…fleet efficiency Monthly depreciation per car down 2.5% YoY Used-car resid. values stable at normal, seasonal levels Net Promoter Score up 8.5% (customer satisfaction metric) Adjusted pre-tax income improved 18.3% YoY Adjusted pre-tax margin +100bps…

— Herc Rentals · SEC 8-K filing · filed 5 Nov 2010
SEC 8-K filing ↗
9 Apr 2010
NPSProgram

…improvement in net working capital days (excluding fleet), achieving year-over-year improvement in fleet efficiencies, maintaining the adjusted net promoter score achieved in 2008 and decreasing the customer complaint contact ratio by 10% from 2008.

— Herc Rentals · SEC proxy statement · filed 9 Apr 2010
SEC proxy statement ↗
30 Jun 2009
NPSProgram

Countries COE (Centers of Expertise) Shared Services Outsourcing Customer Satisfaction Europe NPS April 07-March 09 Transform/Differentiate Customer Experience Driving Excellence program Employee Satisfaction Performance Management Training &…

— Herc Rentals · SEC 8-K filing · filed 30 Jun 2009
SEC 8-K filing ↗
2 Mar 2009
NPSProgram

…in China opening in Spring 2009 Focused on Growth Customer service is number one priority and growth catalyst In North American car rental business, 2008 Net Promoters Score (NPS), or the number of net promoters, increased 3% over 2007, despite…

— Herc Rentals · SEC 8-K filing · filed 2 Mar 2009
SEC 8-K filing ↗
10 Nov 2008
NPSProgram

…Customer satisfaction – Net Promoter Scores up year-over-year – Fewer complaints relating to wait time & refueling program – Kiosks gain popularity – crossed 100k transaction mark in early October •

— Herc Rentals · SEC 8-K filing · filed 10 Nov 2008
SEC 8-K filing ↗
2 Jun 2008
NPS52

…Net Promoter Score (all RAC units) • Customer External Surveys •

— Herc Rentals · SEC 8-K filing · filed 2 Jun 2008
SEC 8-K filing ↗
28 Apr 2008
NPSProgram

…Net Promoter Score (NPS) – Customer satisfaction improving • North America R-A-C: +9 points (year-over-year) •

— Herc Rentals · SEC 8-K filing · filed 28 Apr 2008
SEC 8-K filing ↗

Retention disclosures (1)

Open in the retention database →

22 Apr 2025
Churn10%

Churn (acquisition-related customer churn): 10% (post-acquisition (year 1 & 2)) — “We assumed a 10% disenergy customer churn, which we took sort of when you think about sort of the guide, the revenue synergy guide, about 60% of that churn was year one and 40% of that churn was in the second year post close.”

— Mark Humphrey, Chief Financial Officer, Herc Rentals · Earnings call, Q1 2025 · 22 Apr 2025
Earnings call, Q1 2025 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.