HBO Max
hbomax.com ↗In their words
“HBO Max achieved significant gains in customer satisfaction with Net Promoter Score doubling quarter-on-quarter to 12 points, overtaking Stan.”
“HBO Max's Net Promoter Score held up well despite the brand name change from HBO Max.”
“HBO Max has the highest customer satisfaction among comparable streaming products.”
NPS disclosures (4)
HBO Max achieved significant gains in customer satisfaction with Net Promoter Score doubling quarter-on-quarter to 12 points, overtaking Stan.
HBO Max's Net Promoter Score held up well despite the brand name change from HBO Max.
HBO Max has the highest customer satisfaction among comparable streaming products.
HBO Max's Net Promoter Score improved from tenth highest at launch in Q2 2020 to a higher ranking among SVoD providers.
Retention disclosures (1)
HBO Max leadership emphasizes that customer retention strategy relies on a strong content library.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.