Grove Collaborative Holdings, Inc.
grovecollab.com ↗In their words
“Our contribution profit per box remains differentiated in the CPG space. Our NPS scores continue to reflect deep customer loyalty, and our team is aligned and energized the opportunity ahead. 2025 has been a year of meaningful transformation.”
NPS disclosures (3)
Full report: 5gyres.org/s/Microplastics-Polling-Report.pdf Direct-to-Consumer Experience 13 We Are A Brand At The Intersection of Health & Sustainability 94% of our customers trust us more than Amazon to sell safe, healthy products4 56 Net Promoter Score (NPS)5 46% Third Party Brands 54% % of Net Revenue1 Includes:2 Baby & Kids Home Decor & other products 1.
Our contribution profit per box remains differentiated in the CPG space. Our NPS scores continue to reflect deep customer loyalty, and our team is aligned and energized the opportunity ahead. 2025 has been a year of meaningful transformation.
…(March 2024) % of Orders with 1+ Subscriptions 2 VIP Renewal Rate 1 +800bps New Customer Net Promoter Score 3 HAPPY CUSTOMERS Business model change driving +30% increase in new customer satisfaction Business model changed CONFIDENTIAL Improved efficiency fueling margin expansion and sustainable profit growth … Note: (1)…
Retention disclosures (0)
No retention figures yet.
Lighthouse companies in Retail & e-commerce
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.


