GoPro, Inc.
gopro.com ↗In their words
“Improving aggregate retention rates, which reached a record 70%”
“Annual retention rates continue to be consistent with what we previously reported, including positive numbers for fourth-year renewals of nearly 90%”
“Aggregate subscription retention in Q4 was 69%, up from 67% both sequentially and year over year”
NPS disclosures (1)
As a result, we’ve seen improvements in CSAT and NPS scores that firmly rank GoPro’s customer support performance amongst the very best consumer and retail brands in the world.
Retention disclosures (11)
Retention rate (subscription): 70% (Q1 2025) — “improving aggregate retention rates, which reached a record 70%”
Retention rate (subscription, fourth-year renewal): 90% (Q4 2024) — “annual retention rates continue to be consistent with what we previously reported, including positive numbers for fourth-year renewals of nearly 90%”
Retention rate (subscription): 69% (Q4 2024) — “Aggregate subscription retention in Q4 was 69%, up from 67% both sequentially and year over year”
Retention rate: 67% (Q3 2024) — “aggregate retention rate which was up 4% year-over-year to 67%”
Retention rate: 68% (Q2 2024) — “Aggregate annual subscription retention was 68%, a 7% improvement year-over-year”
Retention rate: 69% (Q1 2024) — “aggregate annual subscription retention rate increased to a new high of 69% in the first quarter, up 6% year-over-year”
Retention rate (third-year cohort): 80% (Q4 2023) — “Our new third-year cohort is renewing at greater than 80%”
Retention rate (second year renewals): 70% (Q4 2023) — “between 70% and 75% for second year renewals”
Retention rate (first year renewals): 65% (Q4 2023) — “65% for first year renewals and between 70% and 75% for second year renewals”
Retention rate (year two): 70% (Q3 2023) — “year two is holding at 70% to 75%”
Retention rate (first year): 60% (Q3 2023) — “Retention rates have generally been increasing and have gone from the 50s now up to -- in the first year to 60% to 65%”
Lighthouse companies in Technology
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.