NPS Intelligence (beta)

GoDaddy has 65-plus transactions in NPS and in Care. Our customers are used to having a great relationship with us.

GoDaddy met its corporate relational Net Promoter Score target for 2022, per its sustainability report.

…20% Net Promoter Score • 20% - Individual Performance Goals •

And we have a deep trust with our 21 million customers, evidenced by the 65-plus NPS we have in care and that in Q4, more than 60% of customers in the commerce tier of Websites + Marketing chose GoDaddy Payments over other established providers.

Registration, attendance and Net Promoter Score significantly outpaced expectations. • In September, GoDaddy completed its integration of Over into Websites + Marketing, enabling anyone to easily create impactful visuals directly inside of Websites +…

We introduced NPS as bonus plan metric for the first time in 2019 in order to emphasize the importance of the customer experience to our business.

As a result of a lot of heavy lifting behind the scenes, our net promoter score or NPS, improved dramatically over the past year, which on a business of our scale is meaningful.

…GoCentral, GoDaddy's website builder, continues to gain traction, with increasing mobile use, free-to-paid conversion rates, improving retention rates and rising Net Promoter Scores.

GoDaddy won an award for exceptional customer service for the seventh consecutive year, ranked among the best globally using Net Promoter Scores.

…GoDaddy's GoCentral is seeing continued strong adoption, increasing conversion from free to paid, and generating positive customer feedback and rising net promoter scores.

• GoDaddy's GoCentral is seeing continued strong adoption, increasing conversion from free to paid, positive customer feedback and rising net promoter scores, all while we continue to rapidly add new features.

GoDaddy reports customer retention stayed strong above 85% amid stock market volatility.

GoDaddy leverages AI investments to improve client retention and ecosystem integration.

GoDaddy reported sustained customer retention of about 85% in its 2025 results, emphasizing its AI strategy and sustainability.

Retention rate (customers with over three years tenure): 90% (2025) — “The retention rate for our customers who had been with us for over three years as of December 31, 2025 was approximately 90%.”

Retention rate: 85% (2025) — “In each of the five years ended December 31, 2025, our customer retention rate was approximately 85%, with the exception of the year ended December 31, 2024 when the retention rate was approximately 84%”

Retention rate: 85% (Q3 2025) — “Retention rates remained at 85%, and our total customers grew sequentially to $20.4 million”

GoDaddy reports revenue growth and share buyback completion, with initiatives aimed at enhancing growth and customer retention.

GoDaddy reports Net Revenue Retention Rate of 85.4% in Q1 earnings, in line with the previous quarter.

Retention rate (Customers with >3 years tenure): 90% (FY2024) — “The retention rate for our customers who had been with us for over three years as of December 31, 2024 was approximately 90%”

Retention rate (GoDaddy platform): 87% (FY2024) — “For the year ended December 31, 2024, retention for customers within the GoDaddy platform was approximately 87%”

Retention rate: 84% (FY2024) — “For the year ended December 31, 2024, our customer retention rate was approximately 84%”

Retention rate (integrated platform): 85% (Q4 2024) — “which boasts an impressive 85% plus retention rate despite our overall company retention rate dipping slightly to 84%.”

Retention rate: 84% (Q4 2024) — “our overall company retention rate dipping slightly to 84%. This focus on quality over quantity”

Retention rate (customers with >3 years tenure): 92% (FY2023) — “in 2023, our retention rate for customers who had been with us for over three years was approximately 92%”

Retention rate: 85% (FY2023) — “In each of the five years ended December 31, 2023, our customer retention rate was approximately 85%”

Retention rate: 85% (Q4 2023) — “Customer retention remains 85% as we drove improvements in 2+ product attach, with greater than 50% of our customers”

GoDaddy reported maintaining 85% customer retention for the GoDaddy brand in Q2 2023 earnings call.

Retention rate (customers with us for over three years): 93% (FY2022) — “in 2022, our retention rate for customers who had been with us for over three years was approximately 93%.”

Retention rate: 85% (FY2022) — “In each of the five years ended December 31, 2022, our customer retention rate exceeded 85%, and in 2022, our retention rate for customers who had been with us for over three years was approximately 93%.”

Retention rate: 85% (Q2 2022) — “customer retention rates, which have remained greater than 85%”

Net revenue retention: 98% (5-year average through 2021) — “In each of the five years ended December 31, 2021, greater than 85% of our total revenue was generated by customers who were also customers in the prior year.”

Retention rate (customers with over three years tenure): 93% (2021) — “in 2021, our retention rate for customers who had been with us for over three years was more than 93%”

GoDaddy reported customer retention rate exceeding 85% for more than five consecutive years in its 2021 Sustainability Report.

Retention rate (customers with us for over three years): 93% (2021) — “In 2021, our retention rate for customers who had been with us for over three years was more than 93%.”

Retention rate: 85% (2021) — “In each of the five years ended December 31, 2021, our customer retention rate exceeded 85%”

GoDaddy reports customer retention rate has exceeded 85% for over five consecutive years.

Retention rate (customers with us for over three years): 93% (FY2020) — “in 2020, our retention rate for customers who had been with us for over three years was approximately 93%”

Retention rate: 85% (FY2020) — “In each of the five years ended December 31, 2020, our customer retention rate exceeded 85%, and in 2020, our retention rate for customers who had been with us for over three years was approximately 93%”

GoDaddy reports an average customer retention rate of 85% with 20 million customers worldwide.

Gross revenue retention: 85% (FY2019) — “greater than 85% of our total revenue, excluding the impact of purchase accounting, was generated by customers who were also customers in the prior year”

Retention rate (customers with 3+ years tenure): 92% (FY2019) — “in 2019, our retention rate for customers who had been with us for over three years was approximately 92%”

Retention rate: 85% (FY2019) — “In each of the five years ended December 31, 2019, our customer retention rate exceeded 85%”

Retention rate: 85% (FY2018 (ended December 31, 2018)) — “In each of the five years ended December 31, 2018, our customer retention rate exceeded 85%, and in 2018, our retention rate for customers who had been with us for over three years was approximately 92%”

Churn: 15% (Q3 2018) — “improvements in mobile use, customer retention...we might be able to see some improvement in that 15% customer churn number”

Retention rate (2010 cohort): 93% (six years ended December 31, 2017) — “For the six years ended December 31, 2017, the average bookings retention rate of the 2010 cohort was approximately 93%”

Gross revenue retention: 85% (FY2017) — “greater than 85% of our total revenue, excluding the impact of purchase accounting, was generated by customers who were also customers in the prior year”

Retention rate (customers who had been with us for over three years): 91% (FY2017) — “retention rate for customers who had been with us for over three years was approximately 91%”

Retention rate: 85% (FY2017) — “In each of the five years ended December 31, 2017, our customer retention rate exceeded 85%”

Retention rate: 85% (Q2 2017) — “customer, GoDaddy is at about 85% customer retention on an annual core level”

Retention rate (customers over three years): 90% (FY2016) — “retention rate for customers who had been with us for over three years was approximately 90%”

Retention rate: 85% (FY2016) — “In each of the five years ended December 31, 2016, our customer retention rate exceeded 85%”

Retention rate: 85% (Q1 2016) — “Our retention of customers is at 85% plus”

Retention rate: 85% (FY2015) — “In each of the five years ended December 31, 2015, our customer retention rate exceeded 85% and our retention rate for customers who had been with us for over three years was approximately 90%.”

Gross revenue retention: 87% (FY2014) — “In each of the five years ended December 31, 2014, greater than 87% of our total revenue...was generated by customers who were also customers in the prior year”

Gross revenue retention: 86% (FY2013) — “In each of the five years ended December 31, 2013, greater than 86% of our total revenue...was generated by customers who were also customers in the prior year”

Retention rate (customers over 3 years): 90% (FY2013) — “our retention rate for customers who had been with us for over three years was approximately 90%”

Retention rate: 85% (FY2013) — “In each of the five years ended December 31, 2013, our customer retention rate exceeded 85%”

Retention rate (customers with 3+ years tenure): 90% (FY2013) — “our retention rate for customers who had been with us for over three years was approximately 90%”

Retention rate: 90% (FY2013) — “retention rate for customers who had been with us for over three years was approximately 90%”

Retention rate: 88% (FY2013) — “average retention rate of the 2009 cohort was approximately 88%”

Gross revenue retention: 86% (FY2013) — “greater than 86% of our total revenue...was generated by customers who were also customers in the prior year”

Retention rate: 85% (FY2013) — “In each of the five years ended December 31, 2013, our customer retention rate exceeded 85%”