Gaia, Inc.
gaia.com ↗In their words
“Gaia is targeting an approximate 20% reduction in churn and a 20% to 25% increase in ARPU”
“This resulted in a limited 6.3% churn impact within that specific member cohort by year's end despite the 18% price increase”
“Annual renewal rate, north of 60%, for the large cohort of annual members we added during the lockdowns”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (4)
Churn: 20% (Q4 2026 vs Q4 2025) — “Gaia is targeting an approximate 20% reduction in churn and a 20% to 25% increase in ARPU”
Churn (legacy members (UK test cohort)): 6.3% (Q4 2024) — “This resulted in a limited 6.3% churn impact within that specific member cohort by year's end despite the 18% price increase”
Churn (legacy members (pricing transition cohort)): 6.3% (Q4 2024) — “This resulted in a limited 6.3% churn impact within that specific member cohort by year's end despite the 18% price increase”
Retention rate (annual members from COVID cohort): 60% (Q2 2021) — “annual renewal rate, north of 60%, for the large cohort of annual members we added during the lockdowns”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.