Frontdoor
frontdoorhome.com ↗In their words
“Through the second quarter, retention stood at 78.3%, near an all-time high.”
“Our retention rate is running fairly well at 75% this year.”
“Our third objective is to improve customer retention, which is currently at 75% on a rolling 12 month basis”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (56)
Retention rate (home warranties): 79.6% (Q2 2026) — “Customer retention rate 79.6%”
Retention rate (home warranties): 79.3% (Q1 2026) — “Customer retention rate 79.3%”
Retention rate: 79.2% (FY2025) — “Customer retention rate 79.2 % 79.9 %”
Retention rate: 79% (2025) — “Across these three channels, in 2025, customers renewed at a rate of 75 percent, and our overall customer retention rate was 79 percent.”
Retention rate (all channels combined): 75% (2025) — “Across these three channels, in 2025, customers renewed at a rate of 75 percent, and our overall customer retention rate was 79 percent.”
Retention rate (renewal channel for home warranties): 81% (2025) — “In 2025, customers in our renewal channel for home warranties renewed at a rate of 81 percent.”
Retention rate (DTC channel): 74% (2025) — “In 2025, customers in our DTC channel renewed at a rate of 74 percent after the first contract year.”
Retention rate: 79.4% (Q3 2025) — “Customer retention rate 79.4 % 77.7 %. The growth in the number of home warranties as of September 30, 2025 was primarily driven by the 2-10 HBW acquisition”
Retention rate: 79.7% (Q2 2025) — “Customer retention rate 79.7 % 76.6 %. The growth in the number of home warranties as of June 30, 2025 was primarily driven by the 2-10 HBW acquisition”
Retention rate: 78.3% (Q2 2025) — “Through the second quarter, retention stood at 78.3%, near an all-time high.”
Retention rate: 79.9% (FY2024) — “Customer retention rate 79.9%”
Retention rate: 78.5% (FY2024) — “Across these three channels, in 2024, customers renewed at a rate of 73 percent, and our overall customer retention rate was 78.5 percent”
Retention rate (Renewal channel): 79% (FY2024) — “In 2024, customers in our renewal channel for home warranties renewed at a rate of 79 percent”
Retention rate (DTC channel): 72% (FY2024) — “In 2024, customers in our DTC channel renewed at a rate of 72 percent after the first contract year”
Retention rate: 77.7% (Q3 2024) — “Customer retention rate 77.7 % 76.2 %. The reduction in the number of home warranties as of September 30, 2024 was primarily driven by the challenging real estate market”
Retention rate: 76.6% (Q2 2024) — “Customer retention rate 76.6 % 76.3 %. The reduction in the number of home warranties as of June 30, 2024 was primarily impacted by the challenging real estate market”
Retention rate: 76.3% (Q1 2024) — “Customer retention rate 76.3 % 75.9 % as of March 31, 2024 and 2023”
Frontdoor reported Q4 customer retention rate of 76.2%, compared to analyst estimate.
Retention rate: 76.2% (FY2023) — “Customer retention rate (1) 76.2 % 75.7 % (1) Customer retention rate is presented on a rolling 12-month basis”
Retention rate (renewal channel): 79% (FY2023) — “In 2023, customers in our renewal channel renewed at a rate of 79 percent.”
Retention rate: 76% (FY2023) — “Across all three channels, in 2023, customers renewed at a rate of 73 percent, and our overall customer retention rate was 76 percent.”
Retention rate: 76.2% (Q3 2023 (September 30, 2023)) — “Customer retention rate 76.2 % 75.3 % as of September 30, 2023 and 2022.”
Frontdoor reported strong Q2 2023 revenue growth supported by healthy customer retention and successful Frontdoor brand awareness.
Retention rate: 76.3% (Q2 2023 (June 30, 2023)) — “Customer retention rate 76.3 % 74.4 % as of June 30, 2023 and 2022.”
Retention rate: 75.9% (Q1 2023 (March 31, 2023)) — “Customer retention rate 75.9 % 74.1 % as of March 31, 2023 and 2022.”
Retention rate: 75.7% (FY2022) — “Customer retention rate (1) 75.7 % 74.2 %”
Retention rate: 76% (2022) — “Across all three channels, in 2022, customers renewed at a rate of 70 percent, and our overall customer retention rate was 76 percent.”
Retention rate (renewal channel): 78% (2022) — “In 2022, customers in our renewal channel renewed at a rate of 78 percent.”
Retention rate: 75% (Q3 2022) — “Our retention rate is running fairly well at 75% this year.”
Retention rate: 75.3% (September 30, 2022) — “Customer retention rate 75.3 % 74.4 %”
Retention rate: 74.4% (June 30, 2022) — “Customer retention rate 74.4 % 74.9 %”
Retention rate: 74.1% (Q1 2022) — “Customer retention rate (1) 74.1 % 75.1 % (1) Customer retention rate is presented on a rolling 12-month basis”
Retention rate: 74% (2021) — “Our total blended customer retention rate was 74 percent in 2021.”
Retention rate: 74.2% (FY2021) — “Customer retention rate (1) 74.2 % 75.5 % (1) Customer retention rate is presented on a rolling 12-month basis”
Retention rate: 74% (Q3 2021) — “Customer retention of 74 percent; declined from 75 percent in the second quarter of 2021”
Frontdoor outlines customer retention initiatives focused on improving customer experience and reducing renewal friction.
Retention rate: 75% (Q2 2021) — “Our third objective is to improve customer retention, which is currently at 75% on a rolling 12 month basis”
Frontdoor reports near-term pressure on customer renewals in Q1 2021 as it expands retention initiatives.
Retention rate: 75% (March 31, 2021) — “Customer retention rate 75 % ... As of March 31, 2021”
Gross revenue retention: 69% (FY2020) — “We generated 69 percent of our revenue through existing customer renewals for the year ended December 31, 2020”
Frontdoor is expanding customer retention initiatives as part of its 2021 growth strategy.
Frontdoor announced full-year 2020 revenue increase of 8% and achieved 76% customer retention.
Retention rate: 76% (FY2020) — “Customer Retention of 76 Percent”
Retention rate: 76% (Q3 2020) — “Customer Retention Increased to 76 Percent”
Frontdoor noted that customer retention decreased around 200 basis points during the 2008 financial crisis.
Frontdoor reported customer retention stable at 75% in Q2 2020.
Retention rate: 75% (Q1 2020) — “our overall retention rate was steady at 75% in the first quarter”
Frontdoor reported first-quarter 2020 revenue increase of 8% to $294 million, partly driven by customer retention improvement initiatives.
Retention rate: 75% (Q4 2019) — “Customer retention rate 75%”
Retention rate: 74% (Q3 2019) — “Customer retention rate (1) 74 %”
Frontdoor reported customer retention rate of 75% on a trailing 12-month basis, remaining stable despite price increases.
Retention rate: 66% (year ended December 31, 2018) — “We generated 66 percent of our revenue through existing customer renewals for each of the years ended December 31, 2018, 2017 and 2016”
Retention rate: 75% (FY2018) — “Customer retention rate 75%”
Frontdoor increased customer retention rates to 76% in Q3 2018 from 75% in the prior year, driven by higher renewal revenue.
Retention rate: 76% (Q3 2018) — “overall customer retention rates improved to 76 percent from 75 percent in the prior year period”
Retention rate: 75% (as of June 30, 2018) — “Our customer retention rate has steadily grown from 73 percent in 2007 to 75 percent as of June 30, 2018”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.