FriendFinder Networks Inc.
In their words
“Average renewal rate of the subscriptions that were the basis for the deferred revenue was approximately 63%”
“Churn 19.6% [for General Audience Websites for year ended December 31, 2012]”
“Average monthly churn rate, which measures the rate of loss of subscribers, for the years ended December 31, 2012...was approximately 18.0%”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (32)
Retention rate: 63% — “average renewal rate of the subscriptions that were the basis for the deferred revenue was approximately 63%”
Churn (General Audience Websites): 19.6% (FY2012) — “Churn 19.6% [for General Audience Websites for year ended December 31, 2012]”
Churn (Adult Websites): 18% (FY2012) — “average monthly churn rate, which measures the rate of loss of subscribers, for the years ended December 31, 2012...was approximately 18.0%”
Churn (General Audience websites subscribers): 16.9% (Q3 2012) — “Within the General Audience segment, our churn rate improved to 16.9%, compared with 19.6% during the same time period last year”
Churn (Adult websites subscribers): 17.7% (Q3 2012) — “Churn 17.7% 16.2% [Q3 2012 vs Q3 2011]”
Churn (General Audience Websites): 18.1% (FY2011) — “Churn . Churn for the year ended December 31, 2011 was 18.1%”
Churn (Adult Websites): 16.1% (FY2011) — “Churn . Churn for the year ended December 31, 2011 was 16.1%”
Churn (Social networking websites): 16.3% (9M 2011) — “Our average monthly churn rate for our social networking websites was 16.3%”
Churn (Adult Websites): 16.2% (9M 2011) — “Churn for the nine months ended September 30, 2011 was 16.2% compared to 15.8%”
Retention rate (Various (acquired company, repeat renewals)): 78% — “renewal rate on subscriptions that had already been renewed at least one time since the acquisition was 78%”
Retention rate (Various (acquired company)): 63% — “average renewal rate of the subscriptions that were the basis for the deferred revenue was approximately 63%”
Churn (Social Networking Websites): 16.1% (year ended December 31, 2010, monthly) — “average monthly churn rate for the year ended December 31, 2010 was 16.1% per month”
Churn (Social Networking Websites): 15.9% (six months ended June 30, 2011, monthly) — “average monthly churn rate for the six months ended June 30, 2011 was 15.9% per month”
Retention rate (Various acquisition subscriptions): 63% (FY2008) — “average renewal rate of the subscriptions that were the basis for the deferred revenue was approximately 63%”
Churn (Social networking websites): 16.1% (FY2010) — “Our average monthly churn rate for our social networking websites was 16.1%”
Retention rate (Various (acquired company, repeat renewals)): 78% — “renewal rate on subscriptions that had already been renewed at least one time since the acquisition was 78%”
Retention rate (Various (acquired company)): 63% — “average renewal rate of the subscriptions that were the basis for the deferred revenue was approximately 63%”
Churn (General Audience Social Networking Websites): 16.2% (nine months ended September 30, 2009, monthly) — “average monthly churn rate for our general audience social networking websites has decreased from approximately 19.6% for the nine months ended September 30, 2008 to approximately 16.2% for the nine months ended September 30, 2009”
Churn (Adult Social Networking Websites): 16.5% (nine months ended September 30, 2009, monthly) — “average monthly churn rate for our adult social networking websites has decreased from approximately 17.8% per month for the nine months ended September 30, 2008 to approximately 16.5% per month for the nine months ended September 30, 2009”
Churn (General Audience Social Networking Websites): 16.2% (nine months ended September 30, 2009, monthly) — “average monthly churn rate for our general audience social networking websites has decreased from approximately 19.6% for the nine months ended September 30, 2008 to approximately 16.2% for the nine months ended September 30, 2009”
Churn (Adult Social Networking Websites): 16.5% (nine months ended September 30, 2009, monthly) — “average monthly churn rate for our adult social networking websites has decreased from approximately 17.8% per month for the nine months ended September 30, 2008 to approximately 16.5% per month for the nine months ended September 30, 2009”
Retention rate (Various (acquired company, repeat renewals)): 78% — “renewal rate on subscriptions that had already been renewed at least one time since the acquisition was 78%”
Retention rate (Various (acquired company)): 63% — “average renewal rate of the subscriptions that were the basis for the deferred revenue was approximately 63%”
Churn (General Audience Social Networking Websites): 17.1% (six months ended June 30, 2009, monthly) — “average monthly churn rate for our general audience social networking websites has decreased from approximately 20.8% for the six months ended June 30, 2008 to approximately 17.1% for the six months ended June 30, 2009”
Retention rate: 78% — “renewal rate on subscriptions that had already been renewed at least one time since the acquisition was 78%”
Churn (General Audience Social Networking Websites): 17.8% (Q1 2009) — “average monthly churn rate for our general audience social networking websites... approximately 17.8% for the three months ended March 31, 2009”
Churn (Adult Social Networking Websites): 17.1% (Q1 2009) — “average monthly churn rate, which measures the rate of loss of subscribers, for our adult social networking websites... approximately 17.1% per month for the three months ended March 31, 2009”
Churn (General Audience Social Networking): 18.6% (FY 2008, monthly) — “Churn for the year ended December 31, 2008 is 18.6% as compared to 22.2% for the pro forma year ended December 31, 2007, representing a 16.2% decrease”
Churn (Adult Social Networking): 17.8% (FY 2008, monthly) — “average monthly churn rate, which measures the rate of loss of subscribers, has decreased from approximately 19.6% per month for the year ended December 31, 2007 to approximately 17.8% per month for the year ended December 31, 2008”
Churn (General Audience Social Networking Websites): 19.7% (year ended December 31, 2008) — “Churn 19.7% [for general audience social networking websites for 9M ended September 30, 2008]”
Churn (Adult Social Networking Websites): 17.8% (year ended December 31, 2008) — “Churn 17.8% [for adult social networking websites for year ended December 31, 2008]”
Churn: 18% (nine months ended September 30, 2008) — “Our average monthly churn rate...has decreased from approximately 19.6% per month for the year ended December 31, 2007 to approximately 18.0% for the nine months ended September 30, 2008.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



