Franklin Covey Company
franklincovey.com ↗In their words
“Three months post launch, leading at the Speed of Trust has earned a Net Promoter Score of a remarkable 78, representing a 34% increase compared to our previous world renowned solution, making them among our highest performing solutions to date.”
“Leader in Me retention remains at a remarkably high level of greater than 85%”
“Net revenue retention (Enterprise Division North America (All Access Pass subscription revenue)): 90% (Q1 2024) — “All Access Pass subscription revenue, as I mentioned, exceeded 90%”
Disclosed NPS over time
Every Net Promoter Score Franklin Covey Company has published, by date.
NPS disclosures (11)
Our average Net Promoter Scores are very high. And when I say very high, they're in the 70s and for some of our offerings in the 80s.
And our new solution has higher Net Promoter Scores. We've superseded our previous booking pace.
Three months post launch, leading at the Speed of Trust has earned a Net Promoter Score of a remarkable 78, representing a 34% increase compared to our previous world renowned solution, making them among our highest performing solutions to date.
The net promoter scores are very high. And it’s – because it’s denoted in 90-minute chunks, it’s easier for clients to slot them into the seams of the work week or the workday.
…expertise in helping clients address these kinds of challenges and opportunities combines best-in-class content, best-in-industry coaches and facilitators who by the way earn an average net promoter score of a remarkable 68 and we combine…
Our content is well received by our clients. We get very high NPS scores.
And so, we did that throughout the fall and had tremendous feedback from our clients and saw not only high NPS and great usage scores but clients buying more services, and those pilot clients now are in discussions about them expanding the size of their…
…work all in the same location or it might include international teams, whenever we've done it over the years, our feedback, which we collect Net Promoter Scores from the participants and about the – both the – about the material they went…
Our consultants are expert at facilitating and delivering Live-Online, and actually they were in the same high 70s net promoter scores with their Live-Online delivery that they achieved when delivering live on-site at client locations and actually have…
In fact, our net promoter scores when we deliver that way are really every bit as high as they are when we deliver live in person. And so it’s really the – it’s getting our customers comfortable with that from many of them.
…you all know about Net Promoter Score, on a 0 to 10 scale, how likely is it you recommend this to somebody else, and we want that to be a 9.5 because we know the behavior – if it’s a 9 or 10, the behaviors will be that they will renew, they will expand…
Retention disclosures (26)
Franklin Covey forecasts FY2026 revenue while noting customer retention running 1-2% higher than last year.
Retention rate (Education Division (Leader in Me)): 85% (Q4 FY2023) — “Leader in Me retention remains at a remarkably high level of greater than 85%”
Net revenue retention (Enterprise Division North America (All Access Pass subscription revenue)): 90% (Q1 2024) — “All Access Pass subscription revenue, as I mentioned, exceeded 90%”
Retention rate (Education Division (single schools)): 89% (Q4 2022) — “our retention rate overall is 89% for single schools”
Retention rate (Education Division (districts)): 95% (Q4 2022) — “our retention rate with districts is 95% while our retention rate overall is 89% for single schools”
Net revenue retention (Enterprise Division, All Access Pass): 90% (Q2 2022 and every quarter since inception) — “Our annual revenue retention rate has exceeded 90% every quarter since the inception of All Access Pass”
Retention rate (Education Division (districts)): 95% (Q4 2021) — “the retention rate on districts is very, very high, like in the 95% range”
Net revenue retention (Enterprise Division North America (All Access Pass)): 90% (Q3 2021) — “a continued quarterly and last 12 months revenue retention rate of greater than 90%”
Net revenue retention (Enterprise Division (All Access Pass)): 90% (Q1 2021) — “continued quarterly and latest 12 months revenue retention rate of greater than 90%”
Net revenue retention (Enterprise Division (All Access Pass add-on services)): 90% (FY2020) — “our annual same client service revenue retention rate has exceeded 90%, a very high retention rate for services”
Retention rate (All Access Pass): 90% (LTM (Q3 2020)) — “latest 12 months revenue retention actually exceeded 90% again for the 10 straight quarter”
Retention rate (All Access Pass): 80% (Q3 2020) — “our All Access Pass revenue retention rate was actually higher than 80% for the third quarter”
Retention rate (Leader in Me): 88% (Historical) — “retention rate has been really high historically around last year was 88%”
Retention rate (Leader in Me (licensee partners)): 91% (FY2019) — “Our licensee partners also enjoy a high retention rate of their Leader in Me schools and finished the school with a retention rate of 91%”
Retention rate (Leader in Me): 88% (FY2019) — “For fiscal 2019 we finished the year with a retention rate of 88% on a global basis, up from 86% last year”
Net revenue retention (All Access Pass): 100% (Q2 2019) — “total revenue retention rate including year-over-year same client subscription and services revenue when you add services, more than 100%”
Retention rate (All Access Pass): 90% (Q2 2019) — “annual recurring revenue or annual revenue retention of more than 90%”
Net revenue retention (All Access Pass): 90% (LTM Q1 2019) — “revenue retention, again, exceeded 90% in”
Retention rate (Leader in Me): 86% (FY2018) — “education division having very loyal customers with an 86% annual school retention rate in its Leader In Me subscription model”
Retention rate (All Access Pass): 90% (FY2018) — “more than 90% of subscription revenue already being retained each year”
Net revenue retention (All Access Pass): 90% (Q2 2018) — “more than 90% of the revenue from those contracts is retained then add-on services is on top of that”
Retention rate (Leader in Me): 94% (FY2017) — “Last year we had 94% of the school that were part of the Leader in Me to their school transformation process renew”
Retention rate (All Access Pass (NRR)): 90% (Q3 2017) — “despite this increase in the dollar amount of All Access Passes set to renew in the third quarter, we were pleased that again in the third quarter our net revenue renewal rate was more than 90%”
Retention rate (All Access Pass (Q3/Q4)): 90% (Q2 2017 (projected)) — “we also expect a 90% or more of the significantly increased amounts of All Access Pass revenue up for renewal in the third and fourth quarters, will also renew”
Retention rate (All Access Pass): 79% (Q1 2017) — “15 of these 19 passholders did renew their pass either before or during the first quarter, with an additional first quarter pass holder now expects to renew this month”
Retention rate (All Access Pass): 80% (FY2016) — “hoping for an 80% renewal rate. And so, over those same three years rather than getting $16,000 we're thinking in terms of having more like 60,000 or 65,000”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.