Forrester
forrester.com ↗In their words
“Client retention of 77% was up three points from the prior year, and down one point from the prior quarter.”
“Wallet retention improved by two points from last quarter to 89%, which is up three points from the previous year.”
“Client retention improved by one point from the prior quarter to 78%, up five points from the prior year.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (75)
Forrester achieved 77% client retention, up 3 percentage points year-over-year in Q2 2026.
Retention rate: 77% (Q2 2026) — “Client retention of 77% was up three points from the prior year, and down one point from the prior quarter.”
Forrester Q1 2026 saw retention improvements despite a 2% revenue decline in research division.
Net revenue retention: 89% (Q1 2026) — “Wallet retention improved by two points from last quarter to 89%, which is up three points from the previous year.”
Retention rate: 78% (Q1 2026) — “Client retention improved by one point from the prior quarter to 78%, up five points from the prior year.”
Net revenue retention: 87% (Q4 2025) — “2025 free cash flow was $18,000,000, while retention reached 87%, up a point from the start of 2025.”
Net revenue retention: 85% (Q2 2025) — “However, wallet retention was down 1 point to 85%.”
Retention rate: 74% (Q2 2025) — “Client retention of 74% was up 1 point from the prior quarter.”
Net revenue retention: 86% (Q1 2025) — “However, wallet retention was down 3 points to 86% from 89% in the prior quarter.”
Retention rate: 73% (Q4 2024) — “Overall client count was lower for the fourth quarter and client retention remained stable at 73%.”
Net revenue retention (Forrester Decisions): 90% (Q2 2024) — “wallet retention of 90% improved versus the first quarter”
Retention rate (Forrester Decisions): 81% (Q2 2024) — “Forrester Decisions specific client retention of 81% was down slightly”
Net revenue retention: 89% (Q2 2024) — “wallet retention of 89% improved slightly compared to Q1”
Retention rate: 73% (Q2 2024) — “Overall client retention of 73% and wallet retention of 89% improved slightly compared to Q1”
Net revenue retention (Forrester Decisions): 88% (Q1 2024) — “wallet retention of 88% improved versus the fourth quarter”
Retention rate (Forrester Decisions): 82% (Q1 2024) — “Forrester Decisions client retention at 82%, flat compared to Q4”
Retention rate: 72% (Q1 2024) — “Overall client retention of 72% was flat and wallet retention of 88% improved slightly compared to Q4”
Retention rate (Forrester Decisions): 85% (Q3 2023) — “Forrester Decisions specific client and wallet retention also dipped slightly or flat versus the second quarter at 85% and 92%”
Net revenue retention: 91% (Q3 2023) — “wallet retention also dipped slightly or flat versus the second quarter at 85% and 92%”
Retention rate: 73% (Q3 2023) — “Q2 at 73% and 91%, respectively”
Net revenue retention (Forrester Decisions): 92% (Q2 2023) — “Forrester Decisions specific client and wallet retention were down slightly versus the first quarter by approximately 1 point each at 86% and 92%”
Retention rate (Forrester Decisions): 86% (Q2 2023) — “Forrester Decisions specific client and wallet retention were down slightly versus the first quarter by approximately 1 point each at 86% and 92%”
Net revenue retention: 92% (Q1 2023) — “wallet retention declined 2 points quarter-over-quarter to 92%”
Net revenue retention (Forrester Decisions): 93% (Q1 2023) — “Wallet retention for Forrester Decisions remains higher than our legacy product at 93%”
Retention rate (Forrester Decisions): 87% (Q1 2023) — “At 87%, client retention for Forrester Decisions is 13 points higher than our legacy products”
Retention rate (Forrester Decisions): 89% (Q4 2022) — “client retention for Forrester Decisions in the fourth quarter was 89%, 15 points higher than the total portfolio number”
Net revenue retention (Forrester Decisions): 101% (Q4 2022) — “wallet retention for Forrester Decisions in the fourth quarter was 101%, 7 points higher than the total portfolio number”
Retention rate: 74% (Q4 2022) — “client retention was 74%, down 3 point to 1 point respectively from the prior quarter”
Net revenue retention: 94% (Q4 2022) — “overall wallet retention was 94% and client retention was 74%, down 3 point to 1 point respectively”
Retention rate: 75% (Q3 2022) — “Wallet and client retention are at 97% and 75%, respectively”
Net revenue retention: 97% (Q3 2022) — “Wallet and client retention are at 97% and 75%, respectively”
Net revenue retention: 102% (Q4 2021) — “Our wallet retention is up 16 points from Q4 last year at 102%.”
Retention rate: 78% (Q4 2021) — “Our trailing through our month client retention rate is up six points from Q4 of last year and is flat with prior quarter at 78%.”
Net revenue retention: 99% (Q3 2021) — “Wallet retention was at 99%, and client retention increased to 78%.”
Retention rate: 78% (Q3 2021) — “Our trailing 12 month client retention rate has improved to 78%, and our wallet retention reached 99%.”
Net revenue retention: 96% (Q2 2021) — “Wallet retention moved to 96%, 7 points over Q1 of this year.”
Retention rate: 77% (Q2 2021) — “Client retention rates are increasing moving up to 77% for the quarter. That's our third consecutive quarter of increase.”
Forrester debuts B2B revenue waterfall methodology highlighting heightened focus on customer retention in demand mix.
Retention rate: 65% (FY2020) — “The Company's actual client retention rate in 2020 was 65%”
Forrester's Customer Experience Index solution tracks real-time consumer feedback; emotion is the strongest driver of customer retention.
Net revenue retention: 89% (Q1 2020) — “Dollar retention 89% 2020 vs 90% 2019, decreased 1 percentage point”
Retention rate: 69% (Q1 2020) — “Client retention 69% 2020 vs 72% 2019, decreased 3 percentage points”
Gross revenue retention: 90% (Q4 2019) — “Our dollar retention rate was 90%, unchanged compared to last quarter and prior year.”
Retention rate: 72% (Q4 2019) — “Client retention was at 72% one point above Q4 for 2018 and client enrichment, that's the average growth of client accounts remained at healthy levels at 106%.”
Retention rate: 73% (Q2 2019) — “Client retention rate increased 2 percentage points compared with both the prior quarter and with the prior year period”
Net revenue retention: 90% (Q1 2019) — “Dollar retention 90% ... was flat with both the prior quarter and the prior year period”
Retention rate: 72% (Q1 2019) — “Client retention 72% ... increased 1 percentage point compared with both the prior quarter and with the prior year period”
Gross revenue retention: 90% (Q1 2019) — “Our dollar retention rate was 90% unchanged compared to last quarter and as compared to last year.”
Retention rate: 72% (Q1 2019) — “Forrester's client retention rate was 72% for the first quarter up 1 point compared to last quarter.”
Gross revenue retention: 88% (Q4 2018) — “Our dollar retention rate was 88%, flat compared to last quarter and compared to last year.”
Retention rate: 74% (Q4 2018) — “Forrester's retention rate for client companies was 74% as of December 31st, 2018, flat to last quarter and down 2 points to last year.”
Retention rate: 74% (Q3 2018) — “Client retention 74 % 76 % (2 ) (3 %) As of September 30, 2018”
Retention rate: 74% (Q3 2018) — “Forrester's retention rate for client companies was 74% as of September 30, 2018, down 1 point to last quarter”
Forrester Research reports Q2 client retention of 75% and dollar retention of 88%.
Net revenue retention: 88% (Q1 2018) — “Dollar retention 88 % 87 % 1 1 % As of March 31, 2018”
Retention rate: 75% (Q1 2018) — “Client retention 75 % 74 % 1 1 % As of March 31, 2018”
Retention rate: 75% (Q1 2018) — “Forrester's retention rate for client companies was 75% as of March 31, 2018, down one point compared to last quarter”
Gross revenue retention: 88% (Q4 2017) — “Our dollar retention rate was 88%, flat compared to last quarter and up 1 point compared to last year.”
Retention rate: 76% (Q4 2017) — “Forrester's retention rate for client companies was 76% as of December 31, 2017, flat compared to last quarter and up 1% compared to last year.”
Net revenue retention: 88% (Q3 2017) — “Dollar retention 88 % 88 % — —”
Retention rate: 76% (Q3 2017) — “Client retention 76 % 76 % — —”
Gross revenue retention: 88% (Q3 2017) — “Our dollar retention rate was 88% up 1 point compared to last quarter and flat compared to last year.”
Retention rate: 76% (Q3 2017) — “Forrester's retention rate for client companies was 76% as of September 30, up one point compared to last quarter”
Retention rate: 75% (Q2 2017) — “Client retention 75 % 76 % (1 ) (1 %)”
Net revenue retention: 87% (Q1 2017) — “Dollar retention 87 % 88 % (1 ) (1 %)”
Retention rate: 74% (Q1 2017) — “Client retention 74 % 77 % (3 ) (4 %)”
Gross revenue retention: 87% (Q1 2017) — “Our dollar retention was 87%, flat compared to the prior quarter and down by one point compared to last year.”
Retention rate: 74% (Q1 2017) — “Forrester's retention rate for client companies was 74% as of March 31, 2017, down one point compared to the fourth quarter”
Retention rate (beta trial accounts (premier model)): 91% (Q4 2016) — “From a year-over-year perspective, we saw growth bookings increase 16%. Retention came in at 91%.”
Gross revenue retention: 86% (Q4 2016) — “Our dollar retention rate was 86%, down two points compared to the prior quarter and down by three points compared to last year.”
Retention rate: 75% (Q4 2016) — “Forrester's retention rate for client companies was 75% as of December 31, 2016, down one point compared to the third quarter”
Gross revenue retention: 90% (Q2 2016) — “Our dollar retention rate remained unchanged compared to the prior quarter, and decreased by two points compared to last year”
Retention rate (client companies): 76% (Q2 2016) — “Forrester's retention rate for client companies was 76% as of June 30, 2016”
Gross revenue retention: 88% (Q1 2016) — “Our dollar retention rate decreased by 1 point to 88% compared to the prior quarter”
Retention rate (client companies): 77% (Q1 2016) — “Forrester's retention rate for client companies was 77% as of March 31, 2016”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.