First Advantage
firstadvantage.com ↗In their words
“Our retention rate reached 97%”
“We also expect customer retention to remain in line with our strong historical performance of around 96% to 97%”
“We have a robust average retention rate of over 96%”
NPS disclosures (7)
And Andrew, we will continue, First Advantage has always been a big believer in Net Promoter Scores on not just our customers, but also their candidates' experience.
…by dedicated Sales and Solutions Engineering professionals working alongside Customer Success team members who have successfully maintained high customer satisfaction, retention, and growth, as evidenced by our industry-leading net promoter score…
…Customer Success team members who have successfully maintained high customer satisfaction, retention, and growth, as evidenced by our industry-leading NPS, average 13-year tenure of our top 100 customers, and gross retention rate of approximately 97%…
…professionals working alongside over 245 dedicated Customer Success team members who have successfully maintained high customer satisfaction, retention, and growth, as evidenced by our industry-leading NPS, average 12-year tenure of our top 100…
…professionals working alongside over 200 dedicated Customer Success team members who have successfully maintained high customer satisfaction, retention, and growth, as evidenced by our industry-leading net promoter score (“NPS”), average 12-year…
…have successfully maintained high customer satisfaction, retention, and growth, as evidenced by our industry-leading net promoter score (“NPS”), average 12-year tenure of our top 100 customers, and gross retention rate of approximately 95%, before…
…professionals working alongside over 200 dedicated Customer Success team members who have successfully maintained high customer satisfaction, retention, and growth, as evidenced by our industry-leading net promoter score (“NPS”), average 12-year…
Retention disclosures (21)
First Advantage reported a 97% retention rate across the employee lifecycle.
Retention rate: 97% (Q4 2025) — “excellent customer retention of 97% in Q4”
Retention rate: 96% (FY2025) — “maintained a high customer retention rate of 96%”
Gross revenue retention: 96% (FY2025) — “gross retention rate of approximately 96% as of December 31, 2025”
Retention rate: 97% (Q3 2025) — “our retention rate reached 97%”
Retention rate: 96% (Q4 2024 / FY 2025 guidance) — “we also expect customer retention to remain in line with our strong historical performance of around 96% to 97%”
Gross revenue retention: 96% (FY2024) — “gross retention rate of approximately 96% as of December 31, 2024”
Retention rate: 96% (Q3 2024) — “we have a robust average retention rate of over 96%”
Retention rate: 97% (FY 2024 guidance) — “We expect customer retention to remain in line with our strong historical performance of around 97%”
Gross revenue retention: 97% (FY2023) — “gross retention rate of approximately 97% as of December 31, 2023”
Retention rate: 97% (Q2 2023) — “strong customer retention coming in at approximately 97% for the second quarter”
Gross revenue retention: 97% (Q1 2023) — “Our gross retention rate of 97% remains near record levels, and our 13-year average tenure for our top 100 customers are impressive metrics we pride ourselves on.”
Retention rate: 96% (FY 2023 guidance) — “expect customer retention to remain in line with our stellar historical performance of over 96%”
Retention rate: 97% (2022) — “our over 97% customer retention rate in 2022”
Gross revenue retention: 97% (FY2022) — “gross retention rate of approximately 97% as of December 31, 2022”
Retention rate: 97% (12 months) — “customer retention rates remain high at over 97% for the past 12 months”
Gross revenue retention: 96% (2019-2021) — “gross retention rate of approximately 96% over the past three years”
Gross revenue retention: 95% (FY2018-FY2020) — “Our gross retention rate averaged approximately 95% over those three years”
Gross revenue retention (top 100 customers): 95% (Q2 2021) — “among our customer base, we enjoy long-tenured relationships averaging 12 years across our top 100 customers as well as a high gross retention rate of 95%”
Gross revenue retention: 95.9% (FY2020) — “Our gross retention rate was 95.5%, 94.7%, and 95.9% for the years ended December 31, 2018, 2019, and 2020”
Gross revenue retention: 95.5% (FY2018) — “Our gross retention rate was 95.5%, 94.7%, and 95.9% for the years ended December 31, 2018, 2019, and 2020”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.