NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  Fifth Third

Fifth Third

BankingRegional BankFITBFortune 500 #319
53.com ↗
75
Latest disclosed NPS
4 Jun 2026
11
NPS entries
7 with a number
2020–26
Years covered
12 entries in all

In their words

“Fifth Third Private Bank achieved a leading Net Promoter Score of 75 with rising satisfaction and loyalty for high-net-worth clients.”
— reported by ir.53.com · 4 Jun 2026
“Fifth Third Private Bank reports a net promoter score of 75 and nine out of ten clients giving top ratings to their primary contact.”
— reported by markets.ft.com · 17 Oct 2025
“Fifth Third reports 31% higher customer retention in its mortgage business compared to 2019-2023 performance.”
— reported by investing.com · 11 Oct 2025

Disclosed NPS over time

Every Net Promoter Score Fifth Third has published, by date.

405060708020232024202550767676757575

NPS disclosures (11)

Search the database →

4 Jun 2026
NPS75

Fifth Third Private Bank achieved a leading Net Promoter Score of 75 with rising satisfaction and loyalty for high-net-worth clients.

— reported by ir.53.com · 4 Jun 2026
ir.53.com ↗
17 Oct 2025
NPS75

Fifth Third Private Bank reports a net promoter score of 75 and nine out of ten clients giving top ratings to their primary contact.

— reported by markets.ft.com · 17 Oct 2025
markets.ft.com ↗
10 Dec 2024
NPS75

Independent RIA Launched in 2022; expect to generate $2.5BN in AUM by YE24 2 75 W&AM net promoter score Key priorities W e a lt h a n d a s s e t m g m t . r e v e n u e 3 a s a % o f a d j u s t e d r e v e n u e 3 Q 2 4 L T M Change in wealth and…

— Fifth Third · SEC 8-K filing · filed 10 Dec 2024
SEC 8-K filing ↗
5 Mar 2024
NPS76

…measure: see use of non-GAAP measures on pages 27-29 of the 4Q23 earnings release, excluding securities gains/losses 4 th consecutive year 71 76 2022 2023 W&AM Net Promoter Score Fifth Third Wealth & Asset Management Team Fifth Third Wealth Advisors •

— Fifth Third · SEC 8-K filing · filed 5 Mar 2024
SEC 8-K filing ↗
5 Feb 2024
NPS76

3 As of 12/31/23 4 th consecutive year 71 76 2022 2023 W&AM Net Promoter Score Fifth Third Wealth & Asset Management Team Fifth Third Wealth Advisors •

— Fifth Third · SEC 8-K filing · filed 5 Feb 2024
SEC 8-K filing ↗
5 Dec 2023
NPS76

Wealth & Asset Management revenue has grown 6% annually over the past 6 years 71 76 2022 2023 W&AM Net Promoter Score Wealth & Asset Management Commercial banking revenue Service charges on deposits Card and processing revenue Mortgage banking revenue…

— Fifth Third · SEC 8-K filing · filed 5 Dec 2023
SEC 8-K filing ↗
18 Apr 2023
NPSProgram

…70 2017 2018 2019 2020 2021 2022 Linear (Retail branch) Mid-50s trendline $12 $20 2017 2018 2019 2020 2021 2022 +67% Fifth Third Net Promoter Score National recognition Highest ranked Category IV bank vs. ~18% Cumulative CPI © Fifth Third Bancorp | All…

— Fifth Third · SEC 8-K filing · filed 18 Apr 2023
SEC 8-K filing ↗
6 Mar 2023
NPSProgram

Net Promoter Scores also reported in favorable ranges with continued upward trends. Determination of VCP Awards.

— Fifth Third · SEC proxy statement · filed 6 Mar 2023
SEC proxy statement ↗
13 Sep 2022
NPS50

…(Retail… 16 Overall retail banking satisfaction 1 Mobile banking satisfaction 1 Apple app store rating 2 Fifth Third Net Promoter Score Ranked 2 nd relative to board peers Mid-50s Retail branch survey (tied) 4.8 rating trendline 1 One of the nation’s…

— Fifth Third · SEC 8-K filing · filed 13 Sep 2022
SEC 8-K filing ↗
14 Jun 2022
NPSProgram

…7 Peer 6 Peer 5 Peer 4 Trillionnaires Peer 3 Peer 2 X Peer 1 70 1Q17 1Q18 1Q19 1Q20 1Q21 1Q22 Linear (Retail branch) Fifth Third Net Promoter Score Ranked 2nd relative to board peers Mid-50s Retail branch survey (tied) 4.8 rating tre dline 5…

— Fifth Third · SEC 8-K filing · filed 14 Jun 2022
SEC 8-K filing ↗
8 Dec 2020
NPSProgram

…Results: ~75% of app volume now through digital channel; improved NPS and shorter turn-times • Simple, safe, and easy onboarding •

— Fifth Third · SEC 8-K filing · filed 8 Dec 2020
SEC 8-K filing ↗

Retention disclosures (1)

Open in the retention database →

11 Oct 2025
Retention31%

Fifth Third reports 31% higher customer retention in its mortgage business compared to 2019-2023 performance.

— reported by investing.com · 11 Oct 2025
investing.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.