Electronic Arts
ea.com ↗In their words
“Players love it, with a Metacritic of 89 and an extremely high net promoter score. Engagement is strong, and we have big plans for the Legends and the world they compete in.”
“Electronic Arts dramatically improved the net promoter score for its Battlefront development project by assigning additional resources.”
“EA has made Net Promoter Score (NPS) its primary success metric, prioritizing player happiness over revenue.”
NPS disclosures (5)
Electronic Arts dramatically improved the net promoter score for its Battlefront development project by assigning additional resources.
Players love it, with a Metacritic of 89 and an extremely high net promoter score. Engagement is strong, and we have big plans for the Legends and the world they compete in.
EA has made Net Promoter Score (NPS) its primary success metric, prioritizing player happiness over revenue.
EA is monitoring Net Promoter Score for its games to track customer willingness to recommend products like Battlefield 1.
EA reports measuring Net Promoter Score monthly across all games as their primary success metric.
Retention disclosures (0)
No retention figures yet.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.