Dropbox
dropbox.com ↗In their words
“Net revenue retention now is in the low 90s, in line with historical levels”
“Net revenue retention had improved to the mid '90s, and that's also consistent with what we saw in Q3”
“Teams with at least one paper user...those teams also have a 25% higher net retention rate”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (8)
Dropbox's Q2 2025 results showed retention initiatives with some gains, though specific retention metrics not disclosed.
Dropbox raised 2026 guidance with retention work cited as a key near-term catalyst.
Net revenue retention: 92% (Q4 2020) — “net revenue retention now is in the low 90s, in line with historical levels”
Dropbox product updates expected to drive retention rate improvement following recent customer churn concerns.
Net revenue retention: 95% (Q3 2019) — “net revenue retention had improved to the mid '90s, and that's also consistent with what we saw in Q3”
Net revenue retention (teams with Paper users): 125% (Q1 2018) — “teams with at least one paper user...those teams also have a 25% higher net retention rate”
Net revenue retention (blended (individuals and Dropbox Business)): 90% (2017) — “As of December 31, 2017, our blended Annualized Net Revenue Retention across the entire business, including individuals and Dropbox Business customers, was over 90%”
Net revenue retention (Dropbox Business customers): 100% (2017) — “As of December 31, 2017, our Annualized Net Revenue Retention for paying Dropbox Business customers was approximately 100%”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.