Deutsche Telekom
telekom.de ↗In their words
“Deutsche Telekom launches NetMotion-powered Mobile Optimization Pro with impressive Net Promoter Score of 91.”
“Contract customer churn slightly decreased in the first quarter of 2010 to 2.2 percent from 2.3 percent”
“Contract customer churn slightly decreased in the first quarter of 2010 to 2.2 percent from 2.3 percent in the first quarter of 2009”
NPS disclosures (3)
Deutsche Telekom targets Net Promoter Score improvement of 5% by 2030 at Investor Day.
Deutsche Telekom scales OpenAI across its network, measuring AI-mediated containment rates and Net Promoter Score.
Deutsche Telekom launches NetMotion-powered Mobile Optimization Pro with impressive Net Promoter Score of 91.
Retention disclosures (93)
Deutsche Telekom deploys UneeQ's digital human 'Max' to improve customer service and retention for online shoppers.
Churn (T-Mobile USA contract customers): 2.2% (Q1 2010, monthly) — “Contract customer churn slightly decreased in the first quarter of 2010 to 2.2 percent from 2.3 percent”
Churn (T-Mobile USA contract): 2.2% (Q1 2010) — “Contract customer churn slightly decreased in the first quarter of 2010 to 2.2 percent from 2.3 percent in the first quarter of 2009”
Churn (T-Mobile USA blended): 3.1% (Q1 2010) — “T-Mobile USA's blended churn rate was steady at 3.1 percent per month in the first quarter of 2010 and the first quarter of 2009”
Churn (T-Mobile CZ contract): 0.5% (2009) — “Its contract customer churn rate of just 0.5 percent in 2009 was a record low”
Churn (T-Mobile Austria Total): 1.8% (FY2009) — “Total 1.8 % 1.8 % 2.0 %”
Churn (T-Mobile Czech Republic Total): 1.4% (FY2009) — “Total 1.4 % 1.4 % 1.4 %”
Churn (T-Mobile Netherlands Total): 3.8% (FY2009) — “Total 3.8 % 2.5 % 2.8 %”
Churn (T-Mobile UK Total): 2.6% (FY2009) — “Total 2.6 % 3.4 % 3.2 %”
Churn (T-Mobile USA Prepay): 7% (FY2009) — “Prepay 7.0 %”
Churn (T-Mobile USA Contract): 2.3% (FY2009) — “Contract 2.3 %”
Churn (T-Mobile USA Total): 3.2% (FY2009) — “Total 3.2 % 2.9 % 2.8 % Contract 2.3 % 2.1 % 1.9 % Prepay 7.0 % 6.9 % 7.2 %”
Churn (contract customers): 2.3% (Q1 2009) — “The churn rate among contract customers fell from 2.4 percent in the fourth quarter of 2008 to 2.3 percent in the first three months of this year”
Churn (T-Mobile Hungary prepay customers): 1.8% (2006, monthly) — “The corresponding prepay customer churn rate was 1.8% per month, which is approximately the same as in 2005.”
Churn (T-Mobile Hungary contract customers): 0.8% (2006, monthly) — “The average contract churn rate decreased, from 0.9% per month in 2005 to 0.8% per month in 2006”
Churn (T-Mobile Hungary): 1.5% (2006, monthly) — “T-Mobile Hungary's average churn rate during 2006 was 1.5% per month, which is approximately the same as in 2005.”
Churn (T-Mobile Deutschland): 1.7% (Q3 2006 monthly) — “At 1.7 percent per month, the churn rate remained level with that of the previous quarter”
Retention rate (T-Com fixed-line): 66.2% (Q3 2006) — “increase in overall minutes loyalty over the past twelve months of 3.4 percentage points to a total of 66.2 percent”
Churn (T-Mobile UK): 3.8% (Q2 2005) — “However, this increase was not sufficient to offset the rise in the churn rate to 3.8 %, which is attributable to the prepay segment in particular”
Churn (T-Mobile Germany): 1.3% (Q2 2005) — “The churn rate was further reduced to 1.3 % at the end of the reporting period”
Churn (T-Mobile UK): 3.1% (Q3 2005) — “In the United Kingdom, T-Mobile generated customer growth of 259,000 in the third quarter of 2005. The churn rate fell to 3.1 %.”
Churn (T-Mobile USA contract customers): 2.4% (Q3 2005) — “The churn rate for contract customers decreased from 2.6 % in the third quarter of 2004 to 2.4 % in the third quarter of 2005.”
Churn (T-Mobile USA): 2.9% (Q3 2005) — “The monthly churn rate remained almost unchanged at 2.9 %.”
Churn (T-Mobile UK): 2.6% (Q1 2005) — “Compared with the previous quarter, the average monthly churn rate fell by 0.4 percentage points to 2.6 %.”
Churn (T-Mobile Deutschland): 1.4% (Q1 2005) — “The average monthly churn rate was further reduced to 1.4% in the first quarter of 2005.”
Churn (T-Mobile USA): 2.8% (Q4 2004) — “The churn rate was lowered to 2.8% quarter-on-quarter. The churn rate for contract customers fell to 2.3%.”
Churn (T-Mobile UK): 3.1% (Q3 2005) — “In the United Kingdom, T-Mobile generated customer growth of 259,000 in the third quarter of 2005. The churn rate fell to 3.1 percent”
Churn (T-Mobile USA contract customers): 2.4% (Q3 2005) — “The churn rate for contract customers decreased from 2.6 percent in the third quarter of 2004 to 2.4 percent in the third quarter of 2005”
Churn (T-Mobile USA): 2.9% (Q3 2005) — “The churn rate remained almost unchanged at 2.9 percent”
Churn (T-Mobile Germany): 1.3% (Q2 2005) — “The churn rate was further reduced to 1.3 % at the end of the reporting period.”
Churn (T-Mobile UK): 3.8% (Q2 2005) — “However, this increase was not sufficient to offset the rise in the churn rate to 3.8 percent”
Churn (T-Mobile Deutschland): 1.3% (Q2 2005) — “The churn rate was further reduced to 1.3 percent at the end of the reporting period.”
Churn (T-Mobile UK): 2.6% (Q1 2005) — “Compared with the previous quarter, the churn rate fell by 0.4 percentage points to 2.6 percent.”
Churn (T-Mobile Deutschland): 1.4% (Q1 2005) — “The churn rate was further reduced to 1.4 percent in the first quarter of 2005.”
Churn (T-Mobile USA): 2.8% (Q1 2005) — “The churn rate was lowered to 2.8 percent quarter-on-quarter. The churn rate for contract subscribers fell to 2.3 percent.”
Churn (T-Mobile Austria): 1.8% (2004) — “T-Mobile Austria's average churn rate during 2004 was 1.8% per month, compared to 1.7% in 2003”
Churn (T-Mobile UK): 2.2% (2004) — “T-Mobile UK's average monthly churn rate (not including Virgin Mobile customers) during 2004 was 2.2%, compared to 2.9% per month in 2003”
Churn (T-Mobile USA): 3% (2004) — “T-Mobile USA's average churn rate for 2004 was 3.0% per month, down slightly from 3.1% per month in 2003”
Churn (T-Mobile Deutschland contract customers): 1.1% (2004) — “contract customer base, customer retention measures resulted in an average churn rate of 1.1% per month in 2004, which was lower than the 1.4% per month average churn rate in 2003”
Churn (T-Mobile Deutschland total): 1.5% (2004) — “T-Mobile Deutschland's total average churn rate for 2004 was 1.5% per month, compared to 1.4% per month in 2003”
Churn (T-Mobile UK): 2.5% (Q3 2004) — “The churn rate increased to 2.5 percent.”
Churn (T-Mobile Deutschland): 1.5% (Q3 2004) — “The churn rate increased slightly to 1.5 percent.”
Churn (T-Mobile Germany): 1.4% (Q2 2004) — “At an average of 1.4 % per month, the churn rate for the second quarter of 2004 was virtually unchanged from the preceding quarter.”
Churn (T-Mobile Netherlands): 2.1% (Q2 2004) — “The churn rate declined slightly to 2.1 percent”
Churn (T-Mobile UK): 1.9% (Q2 2004) — “The churn rate rose to 1.9 percent quarter-on-quarter but was still lower than the prior-year quarter (2.2 percent)”
Churn (T-Mobile UK): 1.4% (Q2 2004) — “At an average of 1.4 percent per month, the churn rate was virtually unchanged from the preceding quarter”
Churn (T-Mobile USA): 2.8% (Q2 2004) — “The churn rate declined from 3 percent in the first quarter of 2004 to 2.8 percent in the second quarter”
Churn (T-Mobile USA postpay): 2.6% (Q1 2004) — “Postpay churn was 2.6% in the first quarter of 2004, down from 2.7% in the fourth quarter of 2003”
Churn (T-Mobile Netherlands): 2.3% (Q1 2004) — “Its churn rate increased quarter-on-quarter from 2.0 percent to 2.3 percent”
Churn (T-Mobile CZ): 1.1% (Q1 2004) — “Its churn rate rose slightly to 1.1 percent”
Churn (T-Mobile UK): 1.2% (Q1 2004) — “T-Mobile UK also substantially increased its total number of subscribers, with over 700,000 new customers, and its churn rate was an extremely low 1.2 percent per month”
Churn (T-Mobile USA): 3% (Q1 2004) — “The churn rate even improved slightly quarter-on-quarter, now amounting to 3.0 percent per month compared with 3.2 percent in the fourth quarter of 2003”
Churn (T-Mobile Austria): 1.7% (FY2003) — “T-Mobile Austria's average churn rate during 2003 was 1.7% per month, as compared to 2.3% in 2002”
Churn (T-Mobile UK): 2.9% (FY2003) — “T-Mobile UK's average monthly churn rate during 2003 was 2.9%, as compared to 2.2% per month in 2002”
Churn (T-Mobile USA): 3.1% (FY2003) — “T-Mobile USA's average churn rate for 2003 was 3.1% per month, down from 4.0% per month in 2002”
Churn (T-Mobile Deutschland): 1.4% (FY2003) — “T-Mobile Deutschland's average churn rate for 2003 was 1.4% per month compared to 1.5% per month in 2002”
Churn (T-Mobile UK fixed-term contract subscribers): 2.2% (Q3 2003) — “With respect to fixed-term contract subscribers, the churn rate decreased from 2.4 percent in the second quarter to 2.2 percent in the third quarter of 2003”
Churn (T-Mobile Netherlands): 2.1% (Q3 2003) — “Quarter-on-quarter, T-Mobile Netherlands added 150,000 new subscribers in the third quarter of 2003 and reduced the churn rate from 4.2 to 2.1 percent.”
Churn (T-Mobile CZ): 0.9% (Q3 2003) — “The churn rate dropped sharply quarter-on-quarter from 1.1 to 0.9 percent.”
Churn (T-Mobile Austria): 1.7% (Q3 2003) — “T-Mobile Austria's customer base remained more or less stable in the third quarter of 2003 at 2 million, the churn rate increased slightly to 1.7 percent per month.”
Churn (T-Mobile UK): 4.2% (Q3 2003) — “As a result of the streamlining of the customer base, the total monthly churn rate increased to 4.2 percent quarter-on-quarter.”
Churn (T-Mobile USA): 3.3% (Q3 2003) — “The churn rate rose slightly, as with other competitors, and was at 3.3 percent per month in the third quarter of 2003.”
Churn (T-Mobile Austria): 1.1% (Q2 2003) — “the monthly churn rate for fixed-term contract subscribers dropped by 0.2 percentage points to 1.1 percent.”
Churn (T-Mobile Germany): 1.4% (Q2 2003) — “The monthly churn rate of 1.4 percent was kept constant at the level of the previous quarters.”
Churn (T-Mobile USA/Powertel prepay): 10.2% (2002, monthly) — “For prepay subscribers, the average churn rate increased to 10.2% in 2002 compared to 8.4% in 2001.”
Churn (T-Mobile USA/Powertel postpay): 2.5% (2002, monthly) — “For postpay subscribers, the average churn rate decreased to 2.5% in 2002 compared to 3.2% in 2001.”
Churn (T-Mobile USA/Powertel overall): 4% (2002, monthly) — “T-Mobile USA/Powertel's average churn rate for 2002 was 4.0% per month, as compared to 4.7% per month for 2001.”
Churn (T-Mobile Netherlands): 2.2% (Q1 2003) — “The churn rate also improved, decreasing by 1 percentage point compared with the fourth quarter of 2002 to 2.2 % per month.”
Churn (RadioMobil): 1.2% (Q1 2003) — “The monthly churn rate remained stable at 1.2% compared with the previous quarter.”
Churn (T-Mobile Austria pre-pay): 1.7% (Q1 2003) — “the monthly churn rate for pre-pay customers improved substantially, falling to 1.7 % from 2.5 % in the fourth quarter of 2002.”
Churn (T-Mobile Austria fixed-term contract): 1.3% (Q1 2003) — “The monthly churn rate among fixed-term contract subscribers decreased slightly from 1.4 % to 1.3 % compared with the fourth quarter of 2002”
Churn (T-Mobile Deutschland): 1.4% (Q1 2003) — “The monthly churn rate of 1.4% was kept constant at the level of the fourth quarter of 2002.”
Churn (T-Mobile Austria fixed-term contract subscribers): 1.3% (Q1 2003, monthly) — “The churn rate among fixed-term contract subscribers decreased slightly from 1.4% to 1.3% compared with the fourth quarter of 2002.”
Churn (T-Mobile UK): 1.4% (Q1 2003, monthly) — “The churn rate of 1.4% was kept constant at the level of the fourth quarter of 2002.”
Churn (T-Mobile USA): 3% (Q1 2003, monthly) — “the company also succeeded in reducing the churn rate by 0.4 percentage points to 3.0%.”
Churn (MTS (Russia)): 3.7% (2002, monthly) — “MTS's average churn rate for 2002 was 3.7% per month, as compared to 2.2% in 2001”
Churn (PTC (Poland)): 1.6% (2002, monthly) — “PTC's average churn rate for 2002 was 1.6% per month, as compared to 1.8% in 2001”
Churn (T-Mobile Netherlands): 2.8% (2002, monthly) — “Ben's average churn rate for 2002 was 2.8% per month, as compared to 3.0% in 2001”
Churn (RadioMobil (Czech Republic)): 0.9% (2002, monthly) — “RadioMobil's average churn rate during 2002 was 0.9% per month, as compared to 0.5% in 2001”
Churn (T-Mobile Austria): 2.3% (2002, monthly) — “T-Mobile Austria's average churn rate during 2002 was 2.3% per month, as compared to 1.6% in 2001”
Churn (T-Mobile UK): 2.2% (2002, monthly) — “T-Mobile UK's average monthly churn rate during 2002 was 2.2%, as compared to 1.9% per month in 2001”
Churn (T-Mobile Deutschland): 1.5% (2002, monthly) — “T-Mobile Deutschland's average churn rate for 2002 was 1.5% per month compared to 1.4% per month in 2001”
Churn (T-Mobile USA prepay): 10.2% (2002, monthly) — “For prepay subscribers, the average churn rate increased to 10.2% in 2002 compared to 8.4% in 2001”
Churn (T-Mobile USA postpay): 2.5% (2002, monthly) — “For postpay subscribers, the average churn rate decreased to 2.5% in 2002 compared to 3.2% in 2001”
Churn (T-Mobile USA/Powertel): 4% (2002, monthly) — “T-Mobile USA/Powertel's average churn rate for 2002 was 4.0% per month, as compared to 4.7% per month for 2001”
Churn (RadioMobil): 1% (Q3 2002) — “slightly increased churn rate, 1.0% in the third quarter of 2002 following on from 0.8% in the second quarter”
Churn (T-Mobile Austria prepay customers): 2% (Q3 2002) — “churn rate for prepay customers decreased from 2.1% to 2.0% in the same period”
Churn (T-Mobile Austria fixed-term contract subscribers): 1.4% (Q3 2002) — “churn rate among fixed-term contract subscribers remained unchanged from the second quarter at 1.4%”
Churn (T-Mobile UK fixed-term contract subscribers): 3.1% (Q3 2002) — “particularly in the area of fixed-term contract subscribers, where it is 3.1%”
Churn (T-Mobile UK): 1.9% (Q3 2002) — “churn rate which, although it decreased from 2.1% to 1.9% in the third quarter of 2002, is still at a high level”
Churn (T-Mobile Deutschland prepay customers): 1.6% (Q3 2002) — “reduction in the churn rate both of prepay customers from 1.7% to 1.6%”
Churn (T-Mobile Deutschland fixed-term contract subscribers): 1.2% (Q3 2002) — “reduction in the churn rate both of prepay customers from 1.7% to 1.6% and of fixed-term contract subscribers from 1.3% to 1.2%”
Churn (T-Com fixed-term contract subscribers): 2.6% (Q3 2002) — “churn rate among fixed-term contract subscribers was 2.6% in the third quarter of 2002, slightly higher than in the second quarter”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

