Deere & Company
deere.com ↗In their words
“If you look at that cohort, their renewal rate is over 90%. So folks that have been in it now for 2 years”
“You asked about renewal rates. On 70% range overall for renewals.”
“John Deere reported that small dealers achieved the lowest Net Promoter Score of 80 in Q3 2023.”
NPS disclosures (1)
John Deere reported that small dealers achieved the lowest Net Promoter Score of 80 in Q3 2023.
Retention disclosures (2)
Retention rate (Precision Ag renewals (second year cohort)): 90% (Q2 2026) — “if you look at that cohort, their renewal rate is over 90%. So folks that have been in it now for 2 years”
Retention rate (Precision Ag renewals (overall)): 70% (Q2 2026) — “You asked about renewal rates. On 70% range overall for renewals.”
Lighthouse companies in Industrials, materials & construction
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.