Cloudflare, Inc.
cloudflare.com ↗In their words
“Dollar-based net retention rate to 120% in Q4, up 1% sequentially and 9% year over year”
“Our dollar-based net retention rate was 115% during the fourth quarter representing a decrease of one percentage point sequentially.”
“Our dollar-based net retention rate was 122% during the fourth quarter, a decrease of 200 basis points sequentially.”
Disclosed NPS over time
Every Net Promoter Score Cloudflare, Inc. has published, by date.
NPS disclosures (3)
In the fourth quarter of 2018, we achieved an average Net Promoter Score (NPS) of 68 across our paying customers, rivaling some of the best consumer brands in the world.
In the fourth quarter of 2018, we achieved an average Net Promoter Score (NPS) of 68 across our paying customers, rivaling some of the best consumer brands in the world.
In the fourth quarter of 2018, we achieved an average Net Promoter Score (NPS) of 68 across our paying customers, rivaling some of the best consumer brands in the world.
Retention disclosures (49)
Cloudflare is seeing strong momentum among its largest customers, driving strong revenue growth and customer retention in Q2.
Cloudflare achieved 120% net retention in Q2, supporting 36% revenue growth and bullish stock rally.
Cloudflare reported improved net revenue retention alongside accelerating revenue growth and record large customer count.
Cloudflare reported 120% net revenue retention in Q3 2026 as part of strong earnings guidance.
Cloudflare's dollar-based net retention rates show recovery, providing a tailwind to growth while reducing customer acquisition pressure.
Cloudflare held net retention at 118% with Q2 guidance for 30% revenue growth.
Cloudflare reports dollar-based net retention of 118%.
Cloudflare net revenue retention fell to 118% in Q1 despite earnings beat.
Cloudflare's net retention rate accelerated to 120% in Q1 2026, exceeding revenue and EPS forecasts.
Stifel noted dollar-based net revenue retention moderated quarter-over-quarter at Cloudflare amid workforce reduction.
Cloudflare reported Q1 2026 dollar-based net retention of 118%, down 2 percentage points sequentially but up 7% year over year.
Net revenue retention: 118% (Q1 2026 (three months ended March 31, 2026)) — “Our dollar-based net retention rates were 118% and 111% for the three months ended March 31, 2026 and March 31, 2025, respectively”
Net revenue retention: 120% (Q4 2025) — “Dollar-based net retention rates were 120%, 111%, and 115% for the three months ended December 31, 2025, 2024, and 2023, respectively.”
Net revenue retention: 120% (Q4 2025) — “dollar-based net retention rate to 120% in Q4, up 1% sequentially and 9% year over year”
Cloudflare faces customer retention pressure following a major outage amid AI-driven demand shifts.
Net revenue retention: 119% (Q3 2025) — “Our dollar-based net retention rates were 119% and 110% for the three months ended September 30, 2025 and September 30, 2024, respectively.”
Net revenue retention: 114% (Q2 2025 (Jun 30, 2025)) — “Our dollar-based net retention rates were 114% and 112% for the three months ended June 30, 2025 and June 30, 2024, respectively”
Net revenue retention: 111% (Q4 2024 (Dec 31, 2024)) — “Our dollar-based net retention rates for the three months ended December 31, 2024, 2023, and 2022 were 111%, 115%, and 122%, respectively.”
Net revenue retention: 111% (Q4 2024) — “dollar-based net retention was 111% during the fourth quarter, representing an increase of one percentage point sequentially”
Net revenue retention: 110% (Q3 2024 (three months ended September 30, 2024)) — “Our dollar-based net retention rates for the three months ended September 30, 2024 and September 30, 2023 were 110% and 116%, respectively”
Net revenue retention: 112% (Q2 2024 (three months ended June 30, 2024)) — “Our dollar-based net retention rates for the three months ended June 30, 2024 and June 30, 2023 were 112% and 115%, respectively”
Cloudflare shows improved customer retention alongside double-digit revenue growth and margin improvements.
Net revenue retention: 115% (Q4 2023) — “dollar-based net retention rates for the three months ended December 31, 2023...were 115%”
Net revenue retention: 115% (Q4 2023) — “Our dollar-based net retention rate was 115% during the fourth quarter representing a decrease of one percentage point sequentially.”
Net revenue retention: 116% (Q3 2023) — “dollar-based net retention rates for the three months ended September 30, 2023 and September 30, 2022 were 116% and 124%, respectively”
Net revenue retention: 115% (Q2 2023) — “dollar-based net retention rates for the three months ended June 30, 2023 and June 30, 2022 were 115% and 126%, respectively”
Net revenue retention: 117% (Q1 2023) — “dollar-based net retention rates for the three months ended March 31, 2023 and March 31, 2022 were 117% and 127%, respectively”
Net revenue retention: 122% (Q4 2022) — “Dollar-based net retention rates for the three months ended December 31, 2022, 2021, and 2020 were 122%, 125%, and 119%, respectively.”
Net revenue retention: 122% (Q4 2022) — “Our dollar-based net retention rate was 122% during the fourth quarter, a decrease of 200 basis points sequentially.”
Net revenue retention: 124% (Q3 2022) — “Our dollar-based net retention rates for the three months ended September 30, 2022 and September 30, 2021 were 124% and 124%, respectively.”
Net revenue retention: 126% (Q2 2022) — “Our dollar-based net retention rates for the three months ended June 30, 2022 and June 30, 2021 were 126% and 124%, respectively.”
Net revenue retention: 127% (Q1 2022) — “Our dollar-based net retention rates for the three months ended March 31, 2022 and March 31, 2021 were 127% and 123%, respectively.”
Net revenue retention: 125% (Q4 2021) — “dollar-based net retention rates for the three months ended December 31, 2021, 2020, and 2019 were 125%, 119%, and 119%, respectively”
Gross revenue retention: 90% (Q4 2021) — “Gross retention remains over 90%”
Net revenue retention: 125% (Q4 2021) — “achieved a record 125% dollar-based net retention rate in the fourth quarter”
Cloudflare management discusses focus on customer loyalty and retention strategies in MD&A filing.
Net revenue retention: 124% (Q3 2021) — “maintain a strong dollar-based net retention rate of 124%, consistent with last quarter”
Net revenue retention: 124% (Q2 2021) — “dollar-based net retention rates for the three months ended June 30, 2021 and June 30, 2020 were 124% and 115%, respectively”
Net revenue retention: 123% (Q1 2021) — “Our dollar-based net retention rates for the three months ended March 31, 2021 and March 31, 2020 were 123% and 117%, respectively.”
Net revenue retention: 119% (December 31, 2020) — “Our dollar-based net retention rates for the three months ended December 31, 2020, 2019, and 2018 were 119% for each of these periods.”
Net revenue retention: 119% (Q4 2020) — “dollar based net retention rate of 119% representing a 3 point increase sequentially”
Net revenue retention: 116% (Q3 2020) — “Our dollar-based net retention rates for the three months ended September 30, 2020 and September 30, 2019 were 116% and 121%, respectively.”
Net revenue retention: 115% (Q2 2020) — “Our dollar-based net retention rates for the three months ended June 30, 2020 and June 30, 2019 were 115% and 122%, respectively.”
Net revenue retention: 117% (Q1 2020) — “Our dollar-based net retention rates for the three months ended March 31, 2020 and March 31, 2019 were 117% and 118%, respectively.”
Net revenue retention: 112% (FY2019) — “Our dollar-based net retention rates for the trailing twelve months ended December 31, 2019, 2018, and 2017 were 112%, 111%, and 113%, respectively.”
Net revenue retention: 112.1% (Q4 2019) — “retention was 112.1% which reflects an increase of under 20 basis points from last quarter, and an increase of 160 basis points year over year.”
Net revenue retention: 110.9% (Q3 2019) — “Our dollar-based net retention rates for the three months ended September 30, 2019 and September 30, 2018 were 110.9% and 114.4%, respectively.”
Net revenue retention: 111% (Q3 2019) — “Our Q3 dollar-based net retention rate was at 111%. Dollar-based net retention measures our ability to retain and expand revenue from existing customers in the prior year period.”
Net revenue retention: 111.3% (Q2 2019) — “dollar-based net retention rates over the trailing eight quarters for the period ended June 30, 2019 were 111.7%, 113.1%, 114.4%, 113.6%, 114.4%, 110.5%, 115.6%, and 111.3%, respectively”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.