Clear Secure
clearme.com ↗In their words
“Annual CLEAR plus net member retention was 86.3% in the quarter.”
“Our dollar retention was up mid-single-digits year-over-year to around 90%.”
“Net member retention remains strong at 88.5% consistent with our long-held expectations that retention would settle in the upper 80s.”
Disclosed NPS over time
Every Net Promoter Score Clear Secure has published, by date.
NPS disclosures (13)
…to meaningfully improve our member experience through eGates, our relaunched mobile app, and our expanding Concierge offering, which is reflected in record NPS scores, strong member retention, and active CLEAR+ member growth of 15.2% to $8.3 million.
NPS has reached a 3-year high, and it's not surprising that travelers who use an eGate have significantly higher NPS than non-eGate users. This is contributing to strong member adds and improved retention.
This drives higher NPS, strengthens our brand, and increases long-term retention. When you provide a premium magical experience, customers do not just stay; they become evangelists.
We are seeing eGates drive meaningful improvements in throughput, lane experience scores and NPS. Our nationwide rollout will continue over the next few months, and we expect member experience to continue to improve.
Platinum members use CLEAR at similar rates with similar NPS scores to our overall base. From a margin perspective, we saw 1,250 basis points of operating leverage in the quarter, with total expense growth of 31% versus revenue growth of 46%.
Our network, technology platform, operational expertise and ambassadors have helped us build our trusted brand and an average 2022 Net Promoter Score (“NPS”) of 76.
17% of these passengers use the CLEAR lanes and our NPS score of over 70 shows our members' delight. When we think about how we will securely scale friction-free travel experiences, we are excited about our alignment with our airline partners.
You see it in the NPS. You see how hard travel is.
We were able to fuel our growth in a highly capital efficient manner, reflecting not only the network effect, but the obsession with customer experience yielding both strong word of mouth and a high NPS.
Our NPS of 77 leads to extraordinary word of mouth marketing, strong trial conversion and family attach rates which enable highly efficient growth.
Our network, technology platform, operational expertise and ambassadors have helped us build our trusted brand and an average 2021 Net Promoter Score (“NPS”) of 77.
Our network, technology platform, operational expertise and ambassadors have helped us achieve our trusted brand and an average 2020 net promoter score (“NPS”) of 75.
Our network, technology platform, operational expertise and ambassadors have helped us achieve our trusted brand and an average 2020 net promoter score (“NPS”) of 75.
Retention disclosures (25)
Clear Secure emphasizes net member retention enhancement to positively influence earnings and cash flow.
Net revenue retention (CLEAR+): 86.4% (Q4 2025) — “Annual CLEAR+ Gross Dollar Retention 86.4%”
Gross revenue retention (CLEAR+): 86.9% (12M ended September 30, 2025) — “Annual CLEAR+ Gross Dollar Retention was 86.9% as of September 30, 2025 and 89.0% as of September 30, 2024, a year-over-year decrease of 2.1%.”
Net revenue retention (CLEAR+): 86.9% (Q3 2025) — “Annual CLEAR+ Gross Dollar Retention 86.9% Sequential Change (0.4)%”
Gross revenue retention (CLEAR+): 87.3% (12M ended June 30, 2025) — “Annual CLEAR+ Gross Dollar Retention was 87.3% as of June 30, 2025 and 89.3% as of June 30, 2024, a year-over-year decrease of 2.0%.”
Net revenue retention (CLEAR+): 87.3% (Q2 2025) — “Annual CLEAR+ Gross Dollar Retention 87.3% Sequential Change 0.2%”
Gross revenue retention (CLEAR+): 87.1% (12M ended March 31, 2025) — “Annual CLEAR+ Gross Dollar Retention was 87.1% as of March 31, 2025 and 89.8% as of March 31, 2024, a year-over-year decrease of 270 basis points.”
Net revenue retention (CLEAR+): 87.1% (Q1 2025) — “Annual CLEAR+ Gross Dollar Retention was 87.1%, down 140 basis points sequentially”
Retention rate (CLEAR Plus): 81.4% (Q4 2024) — “Fourth quarter 2024 Annual CLEAR Plus Net Member Retention was 81.4%, down 10 basis points sequentially”
Gross revenue retention (CLEAR Plus): 88.5% (Q4 2024) — “Fourth quarter 2024 Annual CLEAR Plus Gross Dollar Retention was 88.5%, down 50 basis points sequentially”
Retention rate (CLEAR Plus): 81.5% (Q3 2024) — “Annual CLEAR Plus Net Member Retention was 81.5% as of September 30, 2024 and 88.5% as of September 30, 2023, a year-over year decrease of 700 basis points.”
Gross revenue retention (CLEAR Plus): 89% (Q3 2024) — “Annual CLEAR Plus Gross Dollar Retention was 89.0% as of September 30, 2024 and 88.0% as of September 30, 2023”
Retention rate (CLEAR Plus): 83.2% (Q2 2024) — “Annual CLEAR Plus Net Member Retention was 83.2% as of June 30, 2024 and 90.7% as of June 30, 2023”
Gross revenue retention (CLEAR Plus): 89.3% (Q2 2024) — “Annual CLEAR Plus Gross Dollar Retention was 89.3% as of June 30, 2024 and 87.7% as of June 30, 2023”
Markets Insider reports on Clear Secure's strong member retention trends suggesting promising long-term customer engagement and revenue stability.
Net revenue retention (CLEAR Plus Members): 84% (Q1 2024) — “Annual CLEAR Plus Net Member Retention was 84.0% as of March 31, 2024 and 91.3% as of March 31, 2023”
Gross revenue retention (CLEAR Plus Members): 89.8% (Q1 2024) — “Annual CLEAR Plus Gross Dollar Retention was 89.8% as of March 31, 2024 and 84.5% as of March 31, 2023”
Retention rate (CLEAR Plus): 84% (Q1 2024) — “First quarter 2024 Annual CLEAR Plus Net Member Retention was 84.0%, down 730 basis points year-over-year”
Retention rate: 86.3% (Q4 2023) — “Annual CLEAR plus net member retention was 86.3% in the quarter.”
Gross revenue retention: 90% (Q4 2023) — “our dollar retention was up mid-single-digits year-over-year to around 90%.”
Retention rate: 88.5% (Q3 2023) — “Net member retention remains strong at 88.5% consistent with our long-held expectations that retention would settle in the upper 80s.”
Net revenue retention (CLEAR Plus members): 92.2% (Q3 2022) — “net member retention in the quarter was 92.2%. Retention continues to remain above our long-term expectations of the upper 80s.”
Net revenue retention (CLEAR Plus members): 94.3% (Q2 2022) — “We reported 94.3% net member retention in the quarter, which was higher than our expectations and remains above our long-term expectations of the upper eighties.”
Net revenue retention (Annual CLEAR Plus Members): 95.3% (Q1 2022) — “Annual CLEAR Plus Net Member Retention of 95.3% was up 1,810 basis points year-over-year”
Gross revenue retention (CLEAR Plus members): 82.5% (Q1 2022) — “gross retention which is in the low to mid-80s, is netting to the mid-90s with the benefit of win-backs”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.