NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  Citi

Citi

BankingDiversified BankCFortune 500 #24
citigroup.com ↗
—
Latest disclosed NPS
no score published
14
NPS entries
0 with a number
75%
Retention
14 Jan 2019
2011–22
Years covered
17 entries in all

In their words

“Retention rate (wealth management (investment account flows)): 75% (Q4 2018) — “in the second half of the year, our retention rate on those flows into investment accounts improved to 75%”
— John Gerspach, Chief Financial Officer (CFO), Citi · Earnings call, Q4 2018 · 14 Jan 2019
“Margins, cash flow or cash flow per share, stock price, total shareholder return, market share, debt reduction, net promoter scores, operating efficiency ratios, expense ratios, liquidity ratios, regulatory achievements or any objective or…”
— Citi · SEC 8-K filing · filed 28 Apr 2022
“Citi's Singapore credit cards and personal loans leader is responsible for driving customer retention initiatives.”
— reported by seekingalpha.com · 24 May 2021

NPS disclosures (14)

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28 Apr 2022
NPSProgram

…margins, cash flow or cash flow per share, stock price, total shareholder return, market share, debt reduction, net promoter scores, operating efficiency ratios, expense ratios, liquidity ratios, regulatory achievements or any objective or…

— Citi · SEC 8-K filing · filed 28 Apr 2022
SEC 8-K filing ↗
29 Apr 2021
NPSProgram

…margins, cash flow or cash flow per share, stock price, total shareholder return, market share, debt reduction, net promoter scores, operating efficiency ratios, expense ratios, liquidity ratios, regulatory achievements or any objective or…

— Citi · SEC 8-K filing · filed 29 Apr 2021
SEC 8-K filing ↗
17 Mar 2021
NPSProgram

…margins, cash flow or cash flow per share, stock price, total shareholder return, market share, debt reduction, net promoter scores, operating efficiency ratios, expense ratios, liquidity ratios, regulatory achievements, or any objective or…

— Citi · SEC proxy statement · filed 17 Mar 2021
SEC proxy statement ↗
11 Mar 2020
NPSProgram

…margins, cash flow or cash flow per share, stock price, total shareholder return, market share, debt reduction, net promoter scores, operating efficiency ratios, expense ratios, liquidity ratios, regulatory achievements, or any objective or…

— Citi · SEC proxy statement · filed 11 Mar 2020
SEC proxy statement ↗
21 Nov 2019
CSATProgram

Citibank rated Number One among national banks for customer satisfaction, perceived value, loyalty, and retention by ACSI.

— reported by finance.yahoo.com · 21 Nov 2019
finance.yahoo.com ↗
3 Oct 2019
NPSProgram

Citi ranked No. 1 in Net Promoter Score survey in India for the fourth consecutive year.

— reported by thehindubusinessline.com · 3 Oct 2019
thehindubusinessline.com ↗
30 Apr 2018
NPSProgram

…or reengineering savings, margins, cash flow or cash flow per share, stock price, total shareholder return, market share, debt reduction, net promoter scores, operating efficiency ratios, expense ratios, liquidity ratios, or regulatory achievements.

— Citi · SEC 8-K filing · filed 30 Apr 2018
SEC 8-K filing ↗
15 Mar 2018
NPSProgram

…The online customer experience is improving globally, as demonstrated by improved digital net promoter scores. ● In the U.S., our successful launch of the enhanced Citigold wealth management platform is showing early results.

— Citi · SEC proxy statement · filed 15 Mar 2018
SEC proxy statement ↗
15 Mar 2017
NPSProgram

…Net promoter scores continued to improve. 2 Enhance productivity in GCB ●

— Citi · SEC proxy statement · filed 15 Mar 2017
SEC proxy statement ↗
16 Mar 2016
NPSProgram

Bird’s leadership, GCB continued to improve its client service delivery globally, as measured through objective metrics such as improvements in net promoter scores.

— Citi · SEC proxy statement · filed 16 Mar 2016
SEC proxy statement ↗
11 Dec 2015
NPSProgram

Citi expanded online chat services with aim to improve Net Promoter Scores globally.

— reported by blogs.wsj.com · 11 Dec 2015
blogs.wsj.com ↗
14 Mar 2013
NPSProgram

…and third-party expenses, Operations & Technology expense/revenue ratio, direct staff counts, regulatory capital used, productivity metrics, problem resolution effectiveness in the credit cards and mortgages businesses and retail net promoter scores.

— Citi · SEC proxy statement · filed 14 Mar 2013
SEC proxy statement ↗
8 Mar 2012
NPSProgram

The businesses have shown significant improvements in Net Promoter Score ( NPS ) ratings and employee satisfaction surveys. As Chairman of the Global Consumer Council, key accomplishments included establishing the new consumer banking strategy, building…

— Citi · SEC proxy statement · filed 8 Mar 2012
SEC proxy statement ↗
12 Mar 2011
NPSProgram

Citigroup implemented a rigorous net promoter methodology around the world to measure customer satisfaction.

— reported by news.hereisthecity.com · 12 Mar 2011
news.hereisthecity.com ↗

Retention disclosures (3)

Open in the retention database →

24 May 2021
Retention

Citi's Singapore credit cards and personal loans leader is responsible for driving customer retention initiatives.

— reported by seekingalpha.com · 24 May 2021
seekingalpha.com ↗
3 May 2019
Retention

Citi emphasizes customer loyalty programs as critical for customer engagement and retention.

— reported by forbes.com · 3 May 2019
forbes.com ↗
14 Jan 2019
Retention75%

Retention rate (wealth management (investment account flows)): 75% (Q4 2018) — “in the second half of the year, our retention rate on those flows into investment accounts improved to 75%”

— John Gerspach, Chief Financial Officer (CFO), Citi · Earnings call, Q4 2018 · 14 Jan 2019
Earnings call, Q4 2018 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.